Rob DennyServing North Coast San Diego Since 2006

Preparing For A Successful Home Sale

Welcome,

I realize that you have a choice when hiring an agent to help you sell your home and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients. As your agent, there are several services you can expect me to provide, including:

• Accurately pricing your home.

• Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.

• Providing unmatched marketing including professional staging, photography, video and custom property web sites.

• Securing a qualified buyer within your specific time frame.

• Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection.

• Regardless of the price of your home, when you hire me as your Realtor, both you - and your home - will be prepared for a successful sale.

Warm Regards,

Allison James Estates & HomesRealtor BRE #01786169

About Rob Rob Denny has been a widely respected member of the North San Diego County Real Estate industry since 2006. 2014 was another successful year with 10 listings sold, his track record remains spotless, a record he attributes to always placing his clients’ interests ahead of his own, providing attentive one-on-one service and knowing the contracts and procedures extremely well.

Rob has extensive knowledge of the real estate industry and our local marketplace. He is certified by the National Association of Realtors in e-Pro, Green Core Designation, Shortsales and Foreclosures Recovery. Green is not a political statement. It can save you money, help you sell your home for more and help the environment.

Rob moved to the North San Diego County Coastal area while serving our Country as a member of the United States Marine Corps in 1986. He has been involved in the community as a little league coach, business owner, volunteer and Realtor.

Testimonials "I had the pleasure of both buying and selling property with the help of Rob. All I can say is that the experience was effortless!! Rob is highly organized and detailed. He follows-up and follows through. His advice is well thought out and he allows you time to make your own decision. He wants what's best for you."

-Mr. Mick Jones

“Rob is a DREAM Agent!! **Highly knowledgeable, Genuine, Sincere, Enthusiastic, watches over ones best interest…he knows the market and his reliable discernment will make you want to keep all your future property transactions with him.

-Marie Bremer

“After a bad experience with another agent a neighbor suggested I call Rob. He was very upfront about what I should expect. The package he emailed me before our sit down was the most thorough I have ever seen, I knew I’d found my agent. I never expected him to sell my house in one day!”

-Tugral Karahli

“Rob’s personal one-on-one approach is great. We have sold several houses and never had the service that Rob provides. Rob was there to meet every agent and their client and he followed up consistently to get comments to further advance the marketing effort and refine the perception of the house to potential buyers. When negotiations became strained, Rob could calm us down and bring reason and balance in the negotiation process. Two thumbs up!

-Mark Canepa

“Thank-you for sticking in there with me. I have appreciated your support and professionalism with the condo sale. I never felt pressured in any way. You simply worked with me in a very respectful way throughout.I wish you the best and I will definitely recommend you to others

-Ms. Michelle McCoy

“Dolores and I want to thank you for your remarkable service, professionalism and responsiveness regarding our recent purchase. I will gladly recommend you, and your services, to my friends!”

-Doug Hinson

Testimonials “Rob thinks out of the box. I have never seen real estate

marketing material like his and he is everywhere... print and

online. Having lived in different states and regions of the

country, I have seen different broker marketing material and

find Rob’s to be the best!”

– MR. Chris Prowse

I found rob to be very knowledgeable and an excellent

communicator. He always either answered my questions or

found the answers quickly and made the transaction go

smooth which was a relief after our last agent failed to sell

our home. I would certainly recommend Rob to any serious

buyer/seller.

-Mr. Dan Dalcamo

“My home had been listed with another agent for over a year.

Rob quickly identified why it hadn’t sold, changed the

marketing and secured a near full price offer in less than three

weeks. Needless to say, I was impressed!”

– Charles Young

“Rob understands the business in a way very few agents do.

He helps me make critical business decisions that always

result in successful sales. I count on him for my lot purchases,

sales, and to market my homes. Having worked with Rob for

years, he has demonstrated he is one of the most qualified

and competent agents in San Diego”

-Mr. Ernie Pilotti

How Homes Sell UNDERSTANDING HOW BUYERS EVALUATE HOMES

• The marketing I will do to promote your home has only one purpose - to increase awareness among potential buyers leading to in-person showings.

• Once buyers reach your front door, the job of marketing is over. Your home must now compete with other homes in two areas; Features and Price.

• If your home has more features that appeal to buyers - or your home is priced lower than comparable homes - your home will stand out as the better value.

• Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price.

• To be effective, your home should stand out as one of the top two to three best values in your immediate market place.

PRICING YOUR HOME FOR A SUCCESSFUL SALE • Pricing your home accurately is the most

effective way to ensure a successful sale. Allow me to repeat that - pricing your home accurately is the most effective way to ensure a successful sale.

• No amount of marketing can sell an overpriced home.

• Many sellers are tempted to list their home with the agent who quotes the highest price.

• Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market will set the price, or value, for your home.

Price PROFESSIONAL APPRAISAL

The most effective method of pricing your home is to have a professional appraisal. When you list - and close - your home with me, I’ll pay for a pre-listing appraisal by one of the areas most respected appraisal firm. Benefits of having a professional appraisal:

• You receive an unbiased, third party opinion of the market value of your home by a trained professional.

• You are positioned to quickly recognize and respond to a market offer.

• You are positioned to effectively challenge a low lender’s appraisal of your home, maintaining your higher contract price. A lender will consider a well-known appraisers valuation - they will not consider an estimate provided by a real estate agent.

• You avoid the common practice of a real estate agent “buying your listing” by suggesting a higher price than can be achieved. Because the agent would then be reluctant to suggest a price reduction early in the marketing process, you lose valuable time during those critical first several weeks on the market.

Condition Preparing Your Home For A Successful Sale

With the typical agent, you only discover potential deal-killing repairs after you are already under contract - when the buyer hires a home inspector to scrutinize every aspect of your home.

When you list - and close - your home with me, I’ll pay for a pre-listing inspection by one of our areas most experienced, and respected, inspection firms.

Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. Having your house in move-in condition also helps you avoid delays to closing and demonstrates to buyers, agents and the buyer’s home inspector that your house has been very well maintained. We want buyers to focus on how they would live in your home - not what they would have to repair.

Additionally, your house will stand out from the competition as a better value and command a higher price.

I will also recommend trustworthy, professional contractors to address any repairs that are needed. The extent that these repairs are made will directly affect your listing price. You have the ability to command a higher asking price, and substantiate it, when your home is in top condition.

Rob recognized that our lack of a useable back yard and our location on a busy street would not appeal to buyers seeking privacy and a place for children to play. We followed his suggestions and redesigned the landscaping. An equivalent price reduction would have no effect at all. And we sold a few weeks later for a full asking price” Trey Pounders & Ben Giles Builders of 4991 Powers Ferry Road

Condition HOME Warranty

While your home is listed with me, it will be covered by a nationally-recognized home warranty from Buyers Protection Group. The benefit to you is that many of the normal day-to-day repairs are covered under this plan while your home is listed.

When you list - and close - your home with me, I will pay to have an Buyers Protection Group warranty transferred to your buyer.

By advertising a comprehensive warranty for your home, we increase buyer confidence in your home and set you apart from the competition.

Certified Pre-Owned HomeYou can avoid the two main reasons home sales fall apart

Our Certified Pre-Owned Home program helps San Diego homeowners achieve successful sales by eliminating the risks of a low bank appraisal or unseen repairs. We also provide the buyer of your home with a nationally-recognized home warranty. Your home will stand out as the best value in your neighborhood.

•Sell faster.

•Sell for more money.

•Avoid stress.

Offering San Diego’s only Certified Pre-Owned Home Program

MarketingMARKETING YOUR HOME FOR A SUCCESSFUL SALEYour home is now priced accurately and looks great.

Let’s show it off!

The marketing of your home will reflect an established history

of how buyers search for and purchase homes.

• 95% of buyers use the Internet during their home search.

• 85% of all home sales in San Diego are co-brokered. This

means there is a listing agent who represents you, the seller,

and another agent who represents the buyer of your home. As

a result, marketing to Realtors® is our most productive

activity.

• The most effective way to get the attention of productive

agents and buyers is through accurate pricing and great

photography.

MarketingPROFESSIONAL PHOTOGRAPHY

After your home is staged, I will pay to have

your home photographed by a nationally-

recognized photographer.

With 95% of buyers using the Internet to search

for homes, professional photography is

essential to any comprehensive marketing plan.

More people will view your home online than

will ever visit it personally. Getting, and

holding, their attention online with professional

photography is one way to increase the

probability of an in-person showing.

National Association Of Realtors (NAR) study shows that homes with six or more professional photos receive 360 times more views online than homes with 5 or less photos with unprofessional photography.

Internet Marketing

Internet Marketing

Internet Marketing

No Real Estate Agent or Company will market your home better than us. We have you covered!

Internet MarketingIt will be impossible for someone not to find your home on the internet. With professional

photos and right pricing, anyone interested in a home like yours will want to come out and view

We Don’t Stop At Internet Marketing! We Market To Real Estate Agents Like No one Else!

1. MLS - we invite every local agent from every local office to come assist in the sale of your home

2. Electronic Flyers - emailed to over 10,000 agents

3. Virtual Tours - we have a professional video made from our professional photographs

4. Realtor & Office Meetings5. Constant Communications

Agent to Agent

MarketingCHRISTIE’S INTERNATIONAL REAL ESTATE

The Christie’s network is comprised of 134 companies with 1,000 offices in 42 countries. Admittance to the network is by invitation only to companies with proven track records of success in high-value homes.

ChristiesRealEstate.com For listings priced at $1 million or above, it will be featured on the Christie’s International Real Estate web site, attracting visitors from around the globe.

Christie’s International Real Estate Magazine

More than 70,000 copies of each issue are delivered to 60 countries. Magazines are distributed at Christie’s auctions in such cities as Hong Kong, Dubai, London and New York, sold internationally at newsstands and bookstores and made available at first class and private airport lounges. .

MarketingInteractive Mobile Marketing

I will create a custom mobile web site for your home that can be accessed from any smart phone, replacing the need for paper flyers. There are numerous advantages for you;

Potential buyers are able to immediately access a detailed description of your home, along with beautiful photos and video. We can also make useful documents available such as your Seller’s Disclosure, Inspection Report and more.

Unlike paper flyers, I receive an immediate notification with the potential buyer’s cell phone number, allowing me to follow up while the prospective buyer is still in your neighborhood. With a paper flyer, we have to wait until they call us - if they ever do.

This technology is the flyer box that is never empty. Nothing is more frustrating to potential buyers - and sellers - than an empty flyer box!

ServiceWhat else you can expect from me

In addition to the services we’ve covered, you can expect me to provide the following:

Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I am present for every showing without an Agent to ensure your home is presented properly and to gather valuable feedback. Regular communications regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.

Assistance negotiating offers and preparing contracts. I will break down every offer so you will see how much money you will be putting in your pocket,

Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.

Thank-YouThank you for the privilege and opportunity to work with you. As always, feel free to call me if you have any questions. I look forward to meeting with you and helping you achieve a successful sale.

Rob Denny1241 Carlsbad Village Dr. Ste BCarlsbad, CA 92008Cell 858-504-0449Email Rob@RobDennyhomes.com