By Ryan Talmage

HOW I USED THIS TECHNOLOGY

SOCIAL MEDIA

I used social media such as Facebook and twitter in my research and planning to get audience feedback from various things such as questionnaires. These are very popular social media sites in which my demographic regularly use. These gave a broader range of answers which helped me further improve my product.

I used survey monkey in order to find out information about my target audience and to be given audience feedback about my trailer and ancillary products. This was effective as it was a quick and easy way to find out what appeals to my target audience and how I can transfer this information for my products and how to improve.

WEB SEARCH CAPABILITIES

I used search engines such as google in order to further look into my Post-Apocalyptic Horror Genre by searching for different trailers, posters and other content that would be useful to me. By using these search engines, I was able to discover various things about conventions and my target audience in order to make my film trailer more appealing.

The use of google provided a simple way to further research and plan into the Post-Apocalyptic Horror Genre. It also provided me an excellent way to help me in finding out important information that I was struggling to find and thus improving on the work that I had already done.

VIDEO EDITING SOFTWARE

I have used video editing software in my research and planning as well as my film trailer. I have used IMovie for these videos which has been very helpful providing an easy way to learn editing techniques in order for my film trailer to be consistent and effective in portraying the styles and conventions of the Post-Apocalyptic Horror Genre. In my research and planning, I used videos to effectively to portray my target audience and find out information about what appeals to them. It also helped me with my animatic to give a slight insight into how the trailer will be set out which gave me more of a view on what might work and what won’t. IMovie helped me to easily edit my footage for my film trailer in a more coherent way and advanced features have allowed me to improve on my product.

Overall, this software has helped me to complete the post-production stage in the best way possible and has improved my skills on this type of software as well as learning new ones too.

IMAGE EDITING SOFTWARE

Throughout the creation of my ancillary products I had used image editing software such as Microsoft Publisher and Photoshop in order to develop rough designs and high quality final products on both my magazine cover and film poster.

I used Photoshop on my images to make them of a higher quality using brightness control and editing out anything that didn’t fit with the Post-Apocalyptic horror genre. This form of editing is very professional so I was able to produce my product at a high level thus being able to make it much more similar to the genre in a way I couldn’t without it.

I used publisher to create my magazine cover and helped it look much more professional to a real magazine product. It was quick and simple to use thus creating the product in the way that I wanted easier. It is also more effective than other alternatives.

VIDEO EQUIPMENT

When it came to the production of my film trailer, I used the Panasonic HDC SD900 to film the scenes needed. It enabled me to record the footage in a very high quality making it visually pleasing to my target audience and most importantly professional. The video camera gave the footage a clear and crisp look that works well within my product.

The camera was used for the photos in my film poster and magazine cover. The camera was a Panasonic Lumix which produced high quality photographs for my products.

SUMMARY

Overall, throughout my coursework, I have used various types of technology to help me. I have used it throughout in order to improve the presentation of my work and the way that I have delivered the information and my production. It has also helped me develop and learn new skil ls in order to make my work look professional and easy to understand what I have learnt.