How I Sold Linux
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Transcript of How I Sold Linux
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henryjacob.com
FOSS.IN BANGALORE 2005
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henryjacob.com
Linux. Apache. MySQL. PHP. JBOSS. Tomcat. Hibernate.
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henryjacob.com
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henryjacob.com
Business
Design
Engineering
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henryjacob.com
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henryjacob.com
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Even our life is dominated by programs.We think, design, write, test, debug, fix, refactor, and throw. Sometime, we fight with it.
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#1 Software development is not just about coding
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Mighty Mouse
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#2 Developing software for machines and human, are
two different problem.
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Emotion
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My Self. My Friend. My Brother. My Father
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Information Systems (Kiosk)
Transaction Workers
Linux – Target Segments
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#3 IPod is not just IPod.
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IPod – The Whole Product
Podcosting, Accessories
Music
ITunes
IPod
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The Whole Product
Potential Product
Augmented Product
Expected Product
Generic Product
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Linux – The Whole Product
Other Solutions
Developer Tools
Basic Solutions & Support
Desktop OS
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Nike’s Sports Life
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Apple’s Digital Life
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#4 Good Design creates Technology, also hides it.
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#5 Free is not enough.
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What you feel is more important, than how much
you pay.
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Business of Open Source
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Integrated marketing effort for each targeted segment.
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Create compelling messages and make them feel the
same.
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End of marketing as we know.
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Bloggers are bitch.
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Innovation
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Information Systems (Kiosk)
Transaction Workers
Linux – Target Segments
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The Whole Product
Potential Product
Augmented Product
Expected Product
Generic Product
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Apple’s Digital Life
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henryjacob.com
Business
Design
Engineering