How I Pushed A Campaign From A Floating Village

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HOW I PUSHED A CAMPAIGN FROM A FLOATING VILLAGE Romila Barryman | @MsRomilaB

description

In November of 2012, Romila Barryman launched a research based campaign that gathered interviews and surveys of geographical and cultural issues of scholarship recipients on the island of Borneo, Indonesia. This NetSquared event delves into the basics of demographic analysis, test campaigns, brand culture - and the importance of storytelling a kick-ass message. http://www.meetup.com/Vancouver-social-media-nonprofits-social-change/events/128004452/

Transcript of How I Pushed A Campaign From A Floating Village

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HOW I PUSHED A CAMPAIGN FROM A FLOATING VILLAGE

Romila Barryman | @MsRomilaB

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MESSAGE

THINK HIP-HOPSTORYTELL WELL

CREATIVE CONTROL

NO BULLSHITING

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1. PLATFORM

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FANTASIC VISUALS

CONSISTENCY

PERSONALITY & VOICE

SENSE OF COMMUNITY

2. BUILD A FOUNDATION

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KNOW YOUR AUDIENCE

MEASURE SUCCESS

PEAK HOURS

3. LAUNCH A PRE-CAMPAIGN

STRESSES TEAMWORK

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MEASURING SUCCESS

ANALYTICS

INCREASED PROFIT/FUNDING

DIRECT FEEDBACK

LEAKED SUCCESS

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