How I Lost My Clients Their #1 Rankings and Their Profits Exploded Overnight By Stoney deGeyter

#SMX #14A1 | @StoneyD

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•  @StoneyD •  +StoneydeGeyter •  linkedin.com/in/stoneygd

Web Presence Optimization

PolePositionMarketing.com

Stoney deGeyter

THIS IS ME I do this

Read my book

Hire my

team

We

bM

arke

ting

Ch

ec

klist.co

m


1998


$100k in yearly revenue $250k in yearly revenue $500k in yearly revenue


2008 10 Keyword: Motorcycle Batteries

#3 #4 #5 #6 #1 #2


NO Keyword Stuffing? Hidden Text?

Doorway Pages? Mass Link Building?

Content Spam?


Because sooner or later…


Keyword: Motorcycle Batteries

#3 #4 #5 #6 #1 #2


NOT It’s

Our Fault!


6 months later


#3 #4 #5 #6 #1 #2

#SMX #14A1 | @StoneyD C

EN

SO

RE

D


Fast Forward 12 Months


#3 #4 #5 #6 #1 #2


YOU LOST MY #1

RANKINGS?!?!


Hundreds of optimizable

landing pages added

Major battery navigation overhaul Brand (Make)

Year + Make

Year, Make & Model


Showed products at every stage


What Happened? •  The Good:

•  Made products easier for visitors and search engines to find

•  The Bad: •  Diluted the authority of the main page •  Big drop in Rankings


Net result: all good!


YOU LOST MY #1

RANKINGS?!?!

YOU LOST MY #1

RANKINGS!!!


What have we learned? •  Spam works… but only for so long.

•  Website architecture plays a HUGE role in search engine rankings.

•  #1 rankings are not always the best thing for your business.


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How I Lost My Clients Their #1 Rankings and Their Profits Exploded Overnight By Stoney deGeyter

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Transcript of How I Lost My Clients Their #1 Rankings and Their Profits Exploded Overnight By Stoney deGeyter