How i doubled distilled's social media following in 12 months

How I doubled Distilled’s social media following in

12 months

CHERI PERCY

June 2012

@distilled Cheri Percy

Coldplay are topping the charts


The Olympics come to London


And so do I…

I do not have a personal social

media account

*gasp*

@distilled

Cheri Percy

I had (and still have)

a lot of hobbies


I was a good promoter.

@distilled

Cheri Percy


Ladyfest Paris 2012


One way to make friends..


A two day event of live music


Performance arts and exhibitions

I wrote for an online music

blog.

@distilled

Cheri Percy

the girls are

@distilled

Cheri Percy


the girls are team


We’ve been featured on The Guardian


And got a link!

I played in a Riot Grrl band.

@distilled

Cheri Percy

Don’t know what a Riot Grrl

band is?

@distilled

Cheri Percy


It looks like this…


And sounds like this…


Yes, I was a blonde then…

A pretty good band, in fact…

@distilled

Cheri Percy

a refreshing kick in the goolies to boring lad rock

and post-rocking chinstrokers the land over..."

Drowned In Sound

@distilled http://drownedinsound.com/releases/10409/reviews/2163650-

http://drownedinsound.com/releases/10409/reviews/2163650-



Engaging with people online

to get the desired result

@distilled

Cheri Percy

Right.

@distilled

Cheri Percy

How I doubled Distilled’s social

media following

@distilled

Cheri Percy

2013

19, 050

@distilled

Cheri Percy

2012

7, 532

2012

1, 989

@distilled

Cheri Percy

2013

4,245

2013

25,000

@distilled

Cheri Percy

2012

15,000

2013

7, 646

@distilled

Cheri Percy

2012

2, 352

@distilled www.distilled.net

A bit of history…

You’ve been handed the keys to

corporate Twitter account, but

now what?

@distilled

http://www.stateofsearch.com/what-should-i-tweet-tips-for-

planning-corporate-twitter-accounts/

http://www.stateofsearch.com/what-should-i-tweet-tips-for-planning-corporate-twitter-accounts/




















No, that’s not really what I do,

Mum.

@distilled

Cheri Percy

It’s about conversation not

broadcast

@distilled

Cheri Percy

A community is “a group of

people sharing common

interests”

@distilled

Cheri Percy

Starting the conversation

@distilled

Cheri Percy

July 2012 (one month in)

@distilled http://pinterest.com/distilled/contentcrush/

One month in…

http://pinterest.com/distilled/contentcrush/

http://pinterest.com/distilled/contentcrush/

@distilled http://pitchfork.com/peopleslist/

Pitchfork’s People’s List

http://pitchfork.com/peopleslist/

http://pitchfork.com/peopleslist/

@distilled http://www.beck.com/index.php/beck-mcsweeneys-present-beck-

hansens-song-reader-coming-in-december-2012

Beck’s Interactive Song Reader

http://www.beck.com/index.php/beck-mcsweeneys-present-beck-hansens-song-reader-coming-in-december-2012






















@distilled http://www.incredibox.com/en/play

Incredibox

http://www.incredibox.com/en/play

http://www.incredibox.com/en/play

We got some kudos

@distilled

Cheri Percy

And some new followers

@distilled

Cheri Percy

307

@distilled

Cheri Percy

Dizzy heights!

@distilled

Cheri Percy

Identify the best social media

channels to suit you

@distilled

Cheri Percy

August 2012

3 months in

How to measure social media

efforts

@distilled

http://www.distilled.net/blog/distilled/how-to-measure-

social-media-efforts/

http://www.distilled.net/blog/distilled/how-to-measure-social-media-efforts/












Tag your URL’s

@distilled

http://www.distilled.net/blog/distilled/how-to-measure-

social-media-efforts/














Here’s the social traffic

Use the Google URL builder

@distilled

https://support.google.com/analytics/answer/1033867?hl

=en

We recently launched this…

It looks like this…


Add your source


Add your medium


Name your campaign

Pro tip – Use Tweetdeck for

scheduling

@distilled


=en

Buffer breaks things!

@distilled


=en


Here’s my nice, tidy URL


Here’s Buffer’s version

Gah!

@distilled


=en


And here it is all up in your Analytics

Similarly,

use the FB scheduler

@distilled

http://www.facebook.com/Distilled/allactivity




Use the little clock here..


And find all your scheduled posts here…

Use sparingly though

@distilled

http://www.distilled.net/blog/distilled/though-google-

analytics-was-all-about-seo-think-again

http://www.distilled.net/blog/distilled/though-google-analytics-was-all-about-seo-think-again/


















November 2012 (5 months in)

#askdistilled

Exclusive content

for our G+ community

@distilled

Cheri Percy

Turns out, not even our

community is on G+!

@distilled

Cheri Percy


#DistilledLive videos


Building our presence on YouTube

295 subscribers

28, 490 views

@distilled

Cheri Percy

799 subscribers

117, 671 views


#DistilledLive playlist

#DistilledLive

grew from there

@distilled

Cheri Percy


Free Google+ Hangouts

@distilled DistilledLive | The SEO Toolkit with Craig Bradford

Sometimes these go well…

https://plus.google.com/b/106626622878120060227/events/cdnemftgmgv9kscafot7lqag5jk


@distilled DistilledLive | The SEO Toolkit with Craig Bradford

What a guy…



Use content your colleagues

are producing

@distilled

Cheri Percy

April 2013

10 months in


The Marketing Calendar


Project management

So, why not a traditional

calendar eh?

@distilled

Cheri Percy

Discuss individual tasks

@distilled

Cheri Percy


Add a project brief


Attach relevant documents


@replies within a card

Filter to see forthcoming

events

@distilled

Cheri Percy


Significant Event filter ‘on’

Filter to things that are due

@distilled

Cheri Percy


Assigned to me

What did this new system

teach us?

@distilled

Cheri Percy

We can launch our content…

@distilled http://www.youtube.com/watch?v=1LMiHPIW5UQ

With supporting marketing

http://www.youtube.com/watch?v=1LMiHPIW5UQ

http://www.youtube.com/watch?v=1LMiHPIW5UQ

@distilled http://www.distilled.net/blog/distilled/distilledlive-london-

mobile-sites-and-search/

With blog posts

http://www.distilled.net/blog/distilled/distilledlive-london-mobile-sites-and-search/













With dedicated email campaigns


Use social to support these campaigns

Remember that State of

Search post from Hannah?

@distilled

http://www.stateofsearch.com/what-should-i-tweet-tips-

for-planning-corporate-twitter-accounts/





















Find the conversation

(and be part of it)

@distilled

http://www.stateofsearch.com/what-should-i-tweet-tips-

for-planning-corporate-twitter-accounts/






















Track your associated brands


Bookmark these for later

Using Favourites as online

testimonials

@distilled

Cheri Percy


Twitter gives you the HTML code!


Media and Press page


My career development

A content strategy

@distilled

Cheri Percy

May 2013

11 Months in

@distilled http://www.distilled.net/blog/distilled/distilledu-is-going-free/

DistilledU Open Day

http://www.distilled.net/blog/distilled/distilledu-is-going-free/








#contentcrush


We have a system










We have checklists










We create shareable graphics










We plan partnerships










We give away free stuff…









We build our brand

(and our community)

@distilled

Cheri Percy

2013

19, 050

@distilled

Cheri Percy

2012

7, 532

2012

1, 989

@distilled

Cheri Percy

2013

4,245

2013

7, 646

@distilled

Cheri Percy

2012

2, 352

2013

25,000

@distilled

Cheri Percy

2012

15,000

The system works (hooray!)

What does a community

manager do then?

@distilled

Cheri Percy

Build a structure

and plan ahead

@distilled

Cheri Percy

Pick the right platforms

for you and your brand

@distilled

Cheri Percy

Conversation

not broadcast

@distilled

Cheri Percy


And free stuff!









Do blondes have more fun?

What happened to the band?

@distilled Violet Violet at Norwich Arts Centre, 27th April 2013

For one night only…

Boy, was our email marketing

good.

@distilled

Cheri Percy

A sold out event.

@distilled

Cheri Percy

Thanks. Any questions?

CHERI PERCY

Content and Community Manager

[email protected]

• @distilled

mailto:[email protected]

How i doubled distilled's social media following in 12 months

Technology

Transcript of How i doubled distilled's social media following in 12 months