How i became the mayor of the west indian labor day parade
-
Upload
kenji-summers -
Category
Career
-
view
916 -
download
4
Transcript of How i became the mayor of the west indian labor day parade
CASE STUDY
Oops did I do that? I actually thought the parade was on Sunday (9/5/10) but
it was actually Monday (9/6/10). I (made the event and) checked in too early!
OK. Did that, so what next?
Should I just watch? Should I coordinate “checkers in” into a
community? At least a meet-up?
What the hell do I offer as Mayor?
Wait a minute, I know her. But does she care that I’m Mayor of the West Indian
Labor Day Parade?
The check-ins rose again. Damn. This parade is
popular. I guess brands still don’t have tips? All good, there were only a million+ people on Eastern Parkway.
I’m just a casual Foursquare user. I’m no…
IMPLICATIONS
Read The Future
+If you know your audience will be checking in somewhere in the near future, own the check in (and hopefully participate in their experience).
Have An Affair
+Have a quickie with your target audience. Be useful. Give them tips about what to do, what to see, who to meet (safety first mates).