How HubSpot Does Inbound: Creating a Content Machine

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Transcript of How HubSpot Does Inbound: Creating a Content Machine

To “do” inbound marketing…

To “do” inbound marketing…

you need to “do” content.

There’s the dream content world, where you…

publish amazing blog content every day

create new lead generation offers every week

and design engaging images for social media.

Then there’s reality, where you …

publish blog posts

when someone has time

maybe get to one offer a quarter

and wonder if someone even checked your social media accounts that

week.

Here’s a little

HubSpot secret ...

The more you create content, the easier it will be.

Whaaaaaa? That’s it?

Yup. Just do it.

It may be the most pain/l thing you have ever

done in your career.

Or it may not be bad

at all.

Either way ...

Get over your

‘problems.’

Here are 15 tips for making content creation faster, easier,

and more effective.

Collect the 10 best ideas,

examples, or news.

Answer frequently asked questions.

Teach people how to do

something.

Curate remarkable

content.

Don’t worry about length.

Good content is good content.

Share data you’ve

discovered.

Excerpt content – like a chapter from

an ebook.

Jack the latest news by putting your own

industry spin on it.

Create evergreen content – content that is timeless.

Use an editorial calendar to spot holes in your content variety.

Turn presentations

into SlideShares.

Clean up old content, and publish a better version.

Use video to create how-

to, product, or simply fun

videos.

Invite guest bloggers to

write for you. p

Brainstorm content ideas in one sitting, and keep a backlog you can refer to.

That’s all, folks.

Learn more in our latest

ebook!

http://bitly.com/HowHSDoesContent

By Corey Eridon & Anum Hussain.

@corey_bos @anummedia