To “do” inbound marketing…
To “do” inbound marketing…
you need to “do” content.
There’s the dream content world, where you…
publish amazing blog content every day
create new lead generation offers every week
and design engaging images for social media.
Then there’s reality, where you …
publish blog posts
when someone has time
maybe get to one offer a quarter
and wonder if someone even checked your social media accounts that
week.
Here’s a little
HubSpot secret ...
The more you create content, the easier it will be.
Whaaaaaa? That’s it?
It may be the most pain/l thing you have ever
done in your career.
Or it may not be bad
at all.
Get over your
‘problems.’
Here are 15 tips for making content creation faster, easier,
and more effective.
Collect the 10 best ideas,
examples, or news.
Answer frequently asked questions.
Teach people how to do
something.
Curate remarkable
content.
Don’t worry about length.
Good content is good content.
Share data you’ve
discovered.
Excerpt content – like a chapter from
an ebook.
Jack the latest news by putting your own
industry spin on it.
Create evergreen content – content that is timeless.
Use an editorial calendar to spot holes in your content variety.
Turn presentations
into SlideShares.
Clean up old content, and publish a better version.
Use video to create how-
to, product, or simply fun
videos.
Invite guest bloggers to
write for you. p
Brainstorm content ideas in one sitting, and keep a backlog you can refer to.
That’s all, folks.
Learn more in our latest
ebook!
http://bitly.com/HowHSDoesContent
By Corey Eridon & Anum Hussain.
@corey_bos @anummedia