How Green IT can beat CO2!How Green IT can beat CO2!

OECD-NITA Workshop 22-23 May, Copenhagen

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Søren Jensen, Senior Vice President TDC Business Nordic

The CO2 driverThe CO2 driver…

Growing wealth and search for convenience and time has Growing wealth and search for convenience and time has been the main driver in increasing the CO2 spending in the western world

Convenience will therefore be the best driver to cut CO2 -why we have to rethink our business model and innovate towards more convenience when changing our habits and b ildi f t i f ti d i ti t W kbuilding future information and communication systems

Examples of “convenience” solutions in TDCTelePresence

Work

TelePresenceVideo conferencesTeleconferences via phone or webSim-cards to automatic data gathering (M2M)Care solutions Spare timeTele medicineEmployee conceptsHome office solutionsHotSpotDi it l i t

Spare time

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Digital signature Travel

Future trends

From: To:

Future trends

Personal Computer

Identity in the physical world

Personal Internet

Identity and profile in the virtual world

From: To:

Identity in the physical world

Focus on technology & infrastructure

Gathering of data in real time

Identity and profile in the virtual world

Focus on functionality and transparency

Handling of data in real time

Numbers, names and telephone lists

Technology defined use of infrastructure

Pervasive Computing

Personal presence in virtual spaces

Functional defined use of infrastructure

Pervasive CommunicationPervasive Computing

Focus on white collar workers

E-mail as organizational glue

Pervasive Communication

All employees are knowledge workers

Unified Communication as the new glue

As our identity and profile is acknowledge in the virtual world, we will discover new ways to safe time and cutting cost in working and travelling, which will be one of the main

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g g g,drivers in saving CO2 within the enterprises.

Use of communication changes rapidly

The Echo Boomers or The Millennial kids are coming!

Use of communication changes rapidly

The digital natives is on their way as the new working force and consumer, which is the first generation to grow up in the digital age, leaving their parents as digital emigrants

Characterised by their special familiarity (singularity) with use of computer, mobile and internet and they utilize the full value of the technologic potential by

establish friendships and virtual spaces having spent less than 5.000 hours of education, but 10.000 hours of gaming, surfing the net etc.living almost half of their social life in Cyberspace living almost half of their social life in Cyberspace

The don’t use e-mail – not because it is old fashion – but because they have to wait to get an answer… they therefore use Instant Messaging and SMS instead, for real time communication

Large scale consumers of mobile phones, MP3/MP4/IPod and digital gadgets

Our behaviour and use of telecommunication changes rapidly by the influence of the millennium kids to whom telecommunication and virtual identity has of the millennium kids to whom telecommunication and virtual identity, has become pervasive and an important part of their own identity and personality.

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Fast adoption of new communicationFast adoption of new communication

The new work force and future consumer will be used to live and be confident The new work force and future consumer will be used to live and be confident with presence and communication in virtual societies like

Therefore they will have no problems in using and adopting new ways of working and communicating byworking and communicating by

Video conferencesTelePresenceUnified Communication

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etc.

From Personal Computer to Personal InternetFrom Personal Computer to Personal Internet

Work On The Go: Communicate

On The Go:Productivity monitoring,View and edit documents

not content creation

On The Go:

e-mail, IM, text, voice

Personal Broadband Internet

Entertainment On The Go:

Movies TV

AccessOn the Go:

Internet incl info

Internet

Movies, TV, music, games

Internet incl. info relevant to my

Location

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Organizational consequenceOrganizational consequence

Traditional MatrixPeople

Processes

Virtual OrganizationConnect and co-operate

ProcessesTechnology

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Rethink existing businessRethink existing business

According to Gartner TelePresence, Video conferences and working tools for co-According to Gartner TelePresence, Video conferences and working tools for coorporation are contributing to develop an infrastructure and culture which gives an incentive to hold ’distant’ meetings and work from remote places (and thereby reduce CO2)

A new battle will begin in attracting this working force and consumer, forcing the whole enterprise industry to rethink their business model and involve the environmental aspect and usage of new technology

Otherwise they will die in the competition as the new consumer will be a political consumer voting with its spending with those companies which gives them the aspects mentioned and identity there are searching for.

TelePresence

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Danske Bank invest in TelePresenceDanske Bank invest in TelePresence

Danske Bank has invested in a project consisting of 13 meeting room spread over 9 countries Danske Bank has invested in a project consisting of 13 meeting room spread over 9 countries

Danske Bank has invested in TelePresence to save travel cost, employee time on travel and raise efficiency of virtual meetingsTh h i l i D k B k ( f h CSR li ) i k The purpose on the environmental area in Danske Bank (part of the CSR policy) is to make Danske Bank CO2 neutral Danske Bank objective is to be CO2 neutral before the end of 2009 in connection with the UN meeting on climate in CopenhagenThe objective concern the Danske Bank in Denmark and foreign branches.

“Our expatiations is to save a lot of resources spend on travel time ant costs. Implementation of TelePresence is a management decision in Danske Bank. This means that the management team has a clear expatiation that as many international and regional meetings as p y g gpossible is done by virtual meetings in the future!” Tom Søderholm, First Vice President

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The New Multimedia BankThe New Multimedia Bank…

One National fiber network (MPLS solution) that supports multicast and quality of service

Video clips are shown in the bank in HD-quality. Files are stored locally in the branches and distributed by the fiber network

Broadcast and video on demand on the intranet and for the POS screens are shown as mpeg4, 16:9 format16:9 format

Integration between Microsoft Live Communication Server and Nortel IP telephony

TDC provide Technology protection by doubling broadband capacity every second year

J k B k i 5 000 t

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Jyske Bank gains 5.000 new customers in 1 quarter by new concept!

The Future 3D Video Conferencing systemThe Future 3D Video Conferencing system

Five years in the future, telepresence will no longer be about devices. Homes and hotels will use holographic conferencing, says CEO John Chambers, Cisco.

Th di i l h l hi f i ill fi b d l i i d Three-dimensional holographic conferencing will first be used at large expositions and conferences, and would later trickle down to enterprises. Over time, it might even be used at home. Your grandmother could virtually walk into a living room and talk to you - her image travelling over seas and countries over the Internet. A teacher could face 50 t d t d i l t l t ith i d b d l students and give a lecture complete with expressions and body language.

The possibilities of this decidedly realistic application are numerous

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www.eyeliner3d.com

Work and Travel in real time - DSB Internet in TrainWork and Travel in real time - DSB Internet in Train

New Infrastructure solution to DSBNew Infrastructure solution to DSB

Wi-Fi HotSpot in passenger train IC4

Copenhagen – Aarhus 2008/2009

N ti id HSDPA b kbNationwide HSDPA backbone

Finally installed in 2016

DSB achieve

Internet access at + 180 km/t

A better passenger productp g p

Converting travel time to work time

Saving CO2 getting more passenger!

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ICT Solution can make the differenceICT Solution can make the difference…

Flexi-WorkFlexi WorkIf 10% (19.3024 million) of EU-25 countries employees are flexi workers, then 22.17 million tonnes CO2 can be saved

A di fAudio-conferenceIf 50% (96.512 million) of EU-25 countries employees have one audio-conference call per year, then 2.128 million tonne CO2 can be saved.

Business travel replacement (Video-conference)If 20% of business travel in EU-25 countries is replaced by non-travel solution (e.g. video-conference), around 22.35 million tonnes CO2 can be saved

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Source: http://www.gesi.org/

ConclusionConclusion

The focus should be on how we together can change peoples habits and behaviour for the better on CO2 pendingCO2 spending

The driver to reduce business CO2 emission is a situation where the companies experience that they can save money or/and time simultaneous with a reduction in CO2 emission

A ti ld b th t th t d th OECD h ld b d th i bilit t A suggestion could be, that the governments around the OECD should be measured on their ability to execute and invest and demand that the OECD members by themselves, takes the initiatives needed to ensure less travelling and more efficiency in our meeting structure and present in the virtual world

In how many countries within the OECD is it possible to meet my counterpart within the public services on the Internet live?

Rethink business d l

the Internet live?– is this good enough and will it help us as a community in changing our habits towards less CO2 spending?

Changing

models

New generationwork force

Investments g gbehaviour

Development of new

work force and customers

in infrastructure

Customer demands

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Development of new technologies

Customer demands