How GREAT Marketers Win at Digital Advertising

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How GREAT MARKETERS Win at Digital Advertising

Transcript of How GREAT Marketers Win at Digital Advertising

HowGREAT MARKETERS

Win at Digital Advertising

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Many marketers use digital advertising to help them compete in today’s marketplace.

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But they often feel defeated when digital advertising fails to achieve the results they’ve hoped for.

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GREAT marketers know that to win at digital advertising, they need an integrated strategy.

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Just like they use for their content.

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Each advertising platform offers unique benefits …

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and GREAT marketers use insights to select the platform that will best reach their audience.

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GREAT marketers also map their advertising tactics to specific KPIs.

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Whether they’re using boosted Facebook posts to encourage engagement …

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remarketing tactics to keep their brand top-of-mind ...

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or paid search to entice users to click and convert ...

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GREAT marketers constantly review tactics to ensure they’re driving toward KPIs.

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GREAT marketers also know that digital advertising isn’t just a tool for increasing conversions.

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So they use digital advertising to guide them through the buyer’s journey.

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GREAT marketers know that digital advertising takes time and effort ...

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and perhaps some help from a friendly face ...

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But the GREATEST of all marketers know that to win at digital advertising, they need to fail from time to time ...

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and they use what they learn to keep driving toward success.

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Because after all, trial and error is how we learn best.