How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions
20
How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions Jochen Wolters
-
Upload
jochen-wolters -
Category
Design
-
view
341 -
download
0
description
Slides from my presentation at Ignite Fort Collins #6. Watch this talk on YouTube: http://www.youtube.com/watch?v=YbOQ-LCWrR0
Transcript of How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions
![Page 1: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/1.jpg)
How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions
Jochen Wolters
![Page 2: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/2.jpg)
What you purchase
Image by Flickr/Philips Communications
![Page 3: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/3.jpg)
What you experience
Image by Flickr/*Crazy Diamond*
![Page 4: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/4.jpg)
Then again, sometimes…
Image by Flickr/El_Enigma
![Page 5: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/5.jpg)
What makes the
Difference?
![Page 6: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/6.jpg)
Gestalt
-noun, [guh-shtahlt, -shtawlt], (German):
The essence or shape of an entity’s complete form.
![Page 7: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/7.jpg)
Image by R. C. James
![Page 8: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/8.jpg)
Image by R. C. James
Sniff…!
![Page 9: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/9.jpg)
Closure
![Page 10: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/10.jpg)
Similarity
![Page 11: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/11.jpg)
Proximity
![Page 12: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/12.jpg)
![Page 13: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/13.jpg)
![Page 14: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/14.jpg)
![Page 15: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/15.jpg)
What’s a customer to
do?
![Page 16: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/16.jpg)
Try
hands-onbefore you buy!
![Page 17: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/17.jpg)
≥ 2nHuh?
nAha! !
![Page 18: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/18.jpg)
And your “.” is?
![Page 19: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/19.jpg)
Say No!to designs that are
difficult to use
![Page 20: How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions](https://reader033.fdocuments.us/reader033/viewer/2022061214/549c17a7ac7959c42a8b4658/html5/thumbnails/20.jpg)
Learn more:http://bit.ly/ignitegestalt
Jochen Woltershttp://polytropia.comhttp://uiobservatory.com@jochenwolters