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How Florida TMAs Measure Up: Comparisons with National Averages Presented at the: Florida Commuter...
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![Page 1: How Florida TMAs Measure Up: Comparisons with National Averages Presented at the: Florida Commuter Choice Summit December 11, 2003 Presented by: Sara J.](https://reader036.fdocuments.us/reader036/viewer/2022081602/551c0ce8550346a34f8b51db/html5/thumbnails/1.jpg)
How Florida TMAs Measure Up:Comparisons with National Averages
Presented at the:Florida Commuter Choice Summit
December 11, 2003
Presented by:Sara J. Hendricks, AICP
Senior Research AssociateCenter for Urban Transportation Research
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Presentation Background and Purpose
What makes Florida TMAs different? Are differences strengths or
weaknesses? How should TMAs respond?
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Florida TMAs Airport West TMI Better Baymeadows,
Inc. Downtown Ft.
Lauderdale TMA Downtown Miami
TMI Miami Beach TMA,
Inc. New North
Transportation Alliance
St. Petersburg Downtown TMO
Sarasota TMI South Florida
Education Center TMA
Tampa Downtown TMO
University/Alafaya Corridor Transportation Association
West Palm Beach TMI
Westshore Alliance TMO
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Membership Composition by %
U.S. 1993
U.S. 2003 FL 2003
Business 72 59 49
Government 8 10 11
Developers 10 6 6
Prop. owners - 8 2
Individuals - 0 1
Non-profits - 6 3
Residential - 2 11
Other 10 9 17
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Size of MembershipBasis of Member Definition
Number of Members
Businesses/institutions 25
Board participants 20, 23
Stakeholders who share cost of a service
14
Property owners within a special services district
118
Joint membership with parent organization
24,000
Those served by the TMA 40,000
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Member Recruitment Methods
U.S. 1993
U.S. 2003
FL 2003
% % #
Contact from executive director
74 69 6
Contact from board director
25 52 6
Peer-to-peer recruitment
66 42 5
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Travel Markets ServedU.S. 1993
U.S. 2003 FL 2003
Commuters 45,800 49,100 (ave.) 20,000 (median)
82%
20,000 (median)
5
Students -- 45% 5
Residents -- 40% 5
Visitors -- 29% 3
Other -- 5% 1
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Eligibility for TMA Services
7 Provide services to members 5 Provide services to non-members 1 Provides services to the general
public within the service area
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Services Most Commonly Provided
To Members Rideshare matching Vanpool services Promotional events Guaranteed ride home Promotional
materials/newsletters
To Non-Members Guaranteed Ride
Home Vanpool Services Promotional Events
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Services Provided by SomeTo Members Tax benefit program
assistance Rideshare
incentives Regional/local
advocacy Telecommuting
program assistance Direct shuttle
service operation Bicycle program
To Non-Members Rideshare matching Promotional
materials/newsletter Tax benefit program
assistance ETC training Shuttle/local transit
provision Regional/local
advocacy Vanpool subsidy
program
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Services Provided to MembersBy Few or No TMAs
ETC training Subsidized transit
passes Vanpool subsidy
program Site design
assistance
Trip reduction plan preparation
Parking Service provision
Parking pricing and/or management
Carshare program
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Services Listed as “Other”
Intersection improvements Traffic calming through landscaping Sidewalk improvements
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“Other” Services Listed Nationally
Visitor services Relocation assistance Electric vehicle promotion Construction/traffic advisories Government reporting/compliance Alternative fuel infrastructure
development Walking program
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“Other” Services Listed Nationally
Cycling safety workshops Active living program Pedestrian amenity review Livable community camps for high
school students Spanish translated information
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Program/Services Evaluation
4 Survey commuter or other target markets to assess mode shift
3 Survey members to assess satisfaction with TMA programs
3 Survey commuters or other target markets to assess satisfaction with services
1 Track calls/emails in response to outreach activities
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“Other” Evaluation Activities
Surveys to assess market awareness Ridership surveys to identify customer
characteristics and satisfaction Track numbers of:
brochures/newsletters distributed
employers implementing program
employees participating
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Staff Size and Characteristics
Number of full time staff: 1-4 Number of part time staff: 0-1 No volunteers 5 out of 8 TMAs hire consultants or
vendors for the direct provision of services
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Services Contracted Out
4 Shuttle/local transit
1 Ridematching
1 Vanpooling
1 Marketing
1 Fleet maintenance
1 Interim management
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TMA Executive DirectorProfessional Background Transportation planning Number years with TMA: 6 mo. to 8 yrs Number years in TDM: 1-23 yrs
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TMA Executive Director Educational Background Median Salary: $50,000 5/8 EDs have MBAs or masters degrees Most common educational backgrounds:
– Business administration– Public management– Sales– Marketing
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Personnel Benefits
Most common benefits– Paid holidays– Medical, dental, vision insurance– Seminars and professional member dues– Free parking
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Personnel Benefits
Less common benefits– Retirement plan– Life insurance, family leave– Disability insurance– Tuition assistance– Flexible spending account (Section 125)
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Benefits Not Offered to TMA Personnel Daycare Employee assistance program Subsidized transit passes Incentive or cash bonus Credit union membership Transportation allowance
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TMA Staff Evaluation
Half conduct staff evaluation Evaluations conducted by TMA staff
and board of directors rather than parent organization
Six TMAs have formal personnel policies
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TMA Budgets
Largest line item: shuttles/local transit
50-85% Marketing and promotions
3-75% Office operations
5-50%
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Income Sources
7 Federal/State/local grants 4 In-kind donations 3 Member dues 2 Service contracts 1 Special services district 1 Other private sector sources
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No Florida TMAs Use These Sources Fees for services Developer funding agreements Community financing districts
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Average % of Total Income
67% Federal grants 23% State grants 20% Local grants 48% Service contracts 18% In-kind donations 16% Member dues 25% Business improvement district 3% Other
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Accounting Practices
4 Have annual audits of financial records
4 Provide annual financial statement 3 Use cash method of accounting 2 Use accrual method of accounting 1 Uses a combination of accrual and
cash
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Organizations Instrumental in Forming TMA 7 Transportation government agency 7 Metropolitan planning organization 6 Employers 3 Community/residential organizations 2 Developers
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Issues Prompting TMA Formation
Local congestion and parking constraints
Growth and Construction Air quality Special event traffic Business promotion
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Themes of Mission Statements
Reduce SOV travel through TDM programs and marketing outreach
Improve transportation service Improving quality of life for those who live and
work in service area Managing and improving congestion Integrating alternative modes of transit Promoting economic development Beautifying the environment
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Themes of Mission Statements
Public private partnership/develop a collaborative process for implementing transportation solutions
Improve conditions for further development
Enhance image of and promote the service area as a place to work/live
Improve working environment for employees
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Authority Deciding Final Actions
4 Combination of membership and local government
3 An authority comprised only of membership, i.e., board of directors
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Organizational Characteristics
Formation dates: 1992 to today 4 501(c)(3) 1 501(c)(4) 2 Unincorporated
– 501(c)(6) business league– 501(c)(3) downtown development
organization
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Organizational Characteristics
7-52 voting members 0-10 nonvoting members Most common nonvoting members:
DOT, MPO and TMA Executive Director
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Organizational Characteristics
One TMA had a defined duration of term of office for board members (3 years) with a maximum of 2 terms.
One TMA had a defined duration of term of office for board officers (2 years) with a maximum number of consecutive terms (one term)
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Board Member Recruitment
3 Determine all constituent groups 3 Identify critical areas of commitment 3 Target prospects for peer-to-peer
recruitment 2 Identify gaps in expertise 2 Seek nominations from outside
organizations 1 Other (directors, presidents, VPs targeted)
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Board Member Training
3 Do not conduct Board training 2 Provide new Board member
orientation and training 2 Provide a Board member manual 1 Other (info. packet to new board
members)
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Board Member Responsibilities
6 Strategic planning 5 Member recruitment 5 Work plan development 5 Financial oversight 4 Financial planning
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Documents Maintained
8 Mission statement 8 Objectives 8 Annual/biennial work plan 6 Bylaws 3 Policies and Procedures manual 2 Strategic Plan (updated annually)
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Insurance Retained
4 Professional liability insurance 4 None 2 Officers and directors insurance 0 Fiduciary liability insurance
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Committees
5 Executive Committee 2 Media/Public Relations 2 Project specific 1 Membership/Recruitment 1 ETC Network 1 Long Range Planning 1 Budget/Finance 1 Convention/Annual Meeting
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Summary
How We Are Different– Government played greater role in TMA
formation– Less business participation– More emphasis on non-commuters– More emphasis on vanpools/shuttles– Less emphasis on local/regional advocacy
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Summary
How We Are Different– ED education and professional background– Less staff evaluation– Depend less on member dues– Depend more on federal grants– Florida TMAs favor 501(c)(3) incorporation
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Conclusions
Do differences signal strengths/challenges?– Developable land and fair air quality in
Florida alter perceptions of need for alternative transportation
Suggested response– Explore new funding sources– Renew efforts to attract private sector– Emphasize regional/local advocacy