How Financial Services is using AWS? New tools for a new world!
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Transcript of How Financial Services is using AWS? New tools for a new world!
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Douglas Silva
LATAM Financial Services Lead
New tools for a new world
How Financial Services is using AWS
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
2
1
3
4
Why and how financial services industry is changing
How are Financial Services customers using AWS today
Key business areas where AWS can help
How AWS can Help
Todayrsquos Presentation Will Coverhellip
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Right nowour region and the industry is changing
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
23More than two-thirds of
IT budgets go toward
keeping the lights on
77of CEOs believe security
risk has increased in the
last few years and 65
believe their risk management
capability is falling behind
+500Fintechs in Latin America are
changing customer behavior and
the landscape of Financial Services
The world doesnrsquot work the way it used to
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Expanding regulatory
oversight and ever-
increasing compliance
obligations
Rising volumes of data and
the need to store and
analyze it for compliance amp
competitive purposes
Increased competition
both from traditional
peers and new non-
traditional players
The rapidly changing
compute paradigm
on-premise is no longer more
secure or cost effective IaaS
and PaaS continues to power
innovation
Whatrsquos driving this change
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
The Financial Services Borg cube Historically
grown monolithic and complex infrastructure
Expensive to run
and to change
Innovation constrained and
slow
Step change cost
reductions difficult
Complex legacy systems prevent agility and innovationhellip
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Top WW industry innovator reportWhat do they all have in common
Rank 2016 2017 2017 statement
1 Buzzfeed Amazon For offer even more faster and smarter
2 Facebook Google For developing a photographic memory
3 CVS Health Uber For accelerating autonomous driving
4 Uber Apple For baking in its advantages
5 Netflix SnapFor bringing crackle and pop to a new way of
seeing the world
6 Amazon Facebook For launching the right ads at the right momen
7 Apple Netflix For making surfing fun again
8 Alphabet Twilio For giving apps a voice
9 Black Lives Matter Chobani For stirring it up in the grocery store
10 Taco Bell Spotify For enticing artists with data
Source Fast Company The annual Worldrsquos 50 Most Innovative Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner
Survey key findingsbull BI Analytics appears is the most differentiator
for banking and financial services
bull Digital business is more important for banking
than for all other industries
bull Artificial Intelligence for Banking has double of
priority compared to other industries (8 vs 4)
Which technology areas do you think are most important to
helping your organization differentiate and win (achieve your
mission)
httpswwwgartnercomnewsroomid3821763
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS today
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Typical First Use Cases for Financial Services
Risk Calculation
Instead of 10 servers
running 6 hours why
not have 60 servers
run for an hour
Digital channels
Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm
Software Development
Dramatically accelerate
the development cycle
Scale up and down
resources
Big Data
Storing and analyzing
large data sets in the
cloud using AI and
machine learning
technology
Backup and Archive
From $0004 per
GBmonth
Durable redundant
encrypted lockable Worm
compliance records
management
Disaster Recovery
Spin up redundant data
centers quickly
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories
Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017
Adoption
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
2
1
3
4
Why and how financial services industry is changing
How are Financial Services customers using AWS today
Key business areas where AWS can help
How AWS can Help
Todayrsquos Presentation Will Coverhellip
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Right nowour region and the industry is changing
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
23More than two-thirds of
IT budgets go toward
keeping the lights on
77of CEOs believe security
risk has increased in the
last few years and 65
believe their risk management
capability is falling behind
+500Fintechs in Latin America are
changing customer behavior and
the landscape of Financial Services
The world doesnrsquot work the way it used to
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Expanding regulatory
oversight and ever-
increasing compliance
obligations
Rising volumes of data and
the need to store and
analyze it for compliance amp
competitive purposes
Increased competition
both from traditional
peers and new non-
traditional players
The rapidly changing
compute paradigm
on-premise is no longer more
secure or cost effective IaaS
and PaaS continues to power
innovation
Whatrsquos driving this change
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
The Financial Services Borg cube Historically
grown monolithic and complex infrastructure
Expensive to run
and to change
Innovation constrained and
slow
Step change cost
reductions difficult
Complex legacy systems prevent agility and innovationhellip
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Top WW industry innovator reportWhat do they all have in common
Rank 2016 2017 2017 statement
1 Buzzfeed Amazon For offer even more faster and smarter
2 Facebook Google For developing a photographic memory
3 CVS Health Uber For accelerating autonomous driving
4 Uber Apple For baking in its advantages
5 Netflix SnapFor bringing crackle and pop to a new way of
seeing the world
6 Amazon Facebook For launching the right ads at the right momen
7 Apple Netflix For making surfing fun again
8 Alphabet Twilio For giving apps a voice
9 Black Lives Matter Chobani For stirring it up in the grocery store
10 Taco Bell Spotify For enticing artists with data
Source Fast Company The annual Worldrsquos 50 Most Innovative Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner
Survey key findingsbull BI Analytics appears is the most differentiator
for banking and financial services
bull Digital business is more important for banking
than for all other industries
bull Artificial Intelligence for Banking has double of
priority compared to other industries (8 vs 4)
Which technology areas do you think are most important to
helping your organization differentiate and win (achieve your
mission)
httpswwwgartnercomnewsroomid3821763
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS today
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Typical First Use Cases for Financial Services
Risk Calculation
Instead of 10 servers
running 6 hours why
not have 60 servers
run for an hour
Digital channels
Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm
Software Development
Dramatically accelerate
the development cycle
Scale up and down
resources
Big Data
Storing and analyzing
large data sets in the
cloud using AI and
machine learning
technology
Backup and Archive
From $0004 per
GBmonth
Durable redundant
encrypted lockable Worm
compliance records
management
Disaster Recovery
Spin up redundant data
centers quickly
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories
Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017
Adoption
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Right nowour region and the industry is changing
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
23More than two-thirds of
IT budgets go toward
keeping the lights on
77of CEOs believe security
risk has increased in the
last few years and 65
believe their risk management
capability is falling behind
+500Fintechs in Latin America are
changing customer behavior and
the landscape of Financial Services
The world doesnrsquot work the way it used to
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Expanding regulatory
oversight and ever-
increasing compliance
obligations
Rising volumes of data and
the need to store and
analyze it for compliance amp
competitive purposes
Increased competition
both from traditional
peers and new non-
traditional players
The rapidly changing
compute paradigm
on-premise is no longer more
secure or cost effective IaaS
and PaaS continues to power
innovation
Whatrsquos driving this change
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
The Financial Services Borg cube Historically
grown monolithic and complex infrastructure
Expensive to run
and to change
Innovation constrained and
slow
Step change cost
reductions difficult
Complex legacy systems prevent agility and innovationhellip
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Top WW industry innovator reportWhat do they all have in common
Rank 2016 2017 2017 statement
1 Buzzfeed Amazon For offer even more faster and smarter
2 Facebook Google For developing a photographic memory
3 CVS Health Uber For accelerating autonomous driving
4 Uber Apple For baking in its advantages
5 Netflix SnapFor bringing crackle and pop to a new way of
seeing the world
6 Amazon Facebook For launching the right ads at the right momen
7 Apple Netflix For making surfing fun again
8 Alphabet Twilio For giving apps a voice
9 Black Lives Matter Chobani For stirring it up in the grocery store
10 Taco Bell Spotify For enticing artists with data
Source Fast Company The annual Worldrsquos 50 Most Innovative Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner
Survey key findingsbull BI Analytics appears is the most differentiator
for banking and financial services
bull Digital business is more important for banking
than for all other industries
bull Artificial Intelligence for Banking has double of
priority compared to other industries (8 vs 4)
Which technology areas do you think are most important to
helping your organization differentiate and win (achieve your
mission)
httpswwwgartnercomnewsroomid3821763
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS today
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Typical First Use Cases for Financial Services
Risk Calculation
Instead of 10 servers
running 6 hours why
not have 60 servers
run for an hour
Digital channels
Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm
Software Development
Dramatically accelerate
the development cycle
Scale up and down
resources
Big Data
Storing and analyzing
large data sets in the
cloud using AI and
machine learning
technology
Backup and Archive
From $0004 per
GBmonth
Durable redundant
encrypted lockable Worm
compliance records
management
Disaster Recovery
Spin up redundant data
centers quickly
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories
Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017
Adoption
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
23More than two-thirds of
IT budgets go toward
keeping the lights on
77of CEOs believe security
risk has increased in the
last few years and 65
believe their risk management
capability is falling behind
+500Fintechs in Latin America are
changing customer behavior and
the landscape of Financial Services
The world doesnrsquot work the way it used to
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Expanding regulatory
oversight and ever-
increasing compliance
obligations
Rising volumes of data and
the need to store and
analyze it for compliance amp
competitive purposes
Increased competition
both from traditional
peers and new non-
traditional players
The rapidly changing
compute paradigm
on-premise is no longer more
secure or cost effective IaaS
and PaaS continues to power
innovation
Whatrsquos driving this change
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
The Financial Services Borg cube Historically
grown monolithic and complex infrastructure
Expensive to run
and to change
Innovation constrained and
slow
Step change cost
reductions difficult
Complex legacy systems prevent agility and innovationhellip
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Top WW industry innovator reportWhat do they all have in common
Rank 2016 2017 2017 statement
1 Buzzfeed Amazon For offer even more faster and smarter
2 Facebook Google For developing a photographic memory
3 CVS Health Uber For accelerating autonomous driving
4 Uber Apple For baking in its advantages
5 Netflix SnapFor bringing crackle and pop to a new way of
seeing the world
6 Amazon Facebook For launching the right ads at the right momen
7 Apple Netflix For making surfing fun again
8 Alphabet Twilio For giving apps a voice
9 Black Lives Matter Chobani For stirring it up in the grocery store
10 Taco Bell Spotify For enticing artists with data
Source Fast Company The annual Worldrsquos 50 Most Innovative Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner
Survey key findingsbull BI Analytics appears is the most differentiator
for banking and financial services
bull Digital business is more important for banking
than for all other industries
bull Artificial Intelligence for Banking has double of
priority compared to other industries (8 vs 4)
Which technology areas do you think are most important to
helping your organization differentiate and win (achieve your
mission)
httpswwwgartnercomnewsroomid3821763
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS today
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Typical First Use Cases for Financial Services
Risk Calculation
Instead of 10 servers
running 6 hours why
not have 60 servers
run for an hour
Digital channels
Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm
Software Development
Dramatically accelerate
the development cycle
Scale up and down
resources
Big Data
Storing and analyzing
large data sets in the
cloud using AI and
machine learning
technology
Backup and Archive
From $0004 per
GBmonth
Durable redundant
encrypted lockable Worm
compliance records
management
Disaster Recovery
Spin up redundant data
centers quickly
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories
Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017
Adoption
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Expanding regulatory
oversight and ever-
increasing compliance
obligations
Rising volumes of data and
the need to store and
analyze it for compliance amp
competitive purposes
Increased competition
both from traditional
peers and new non-
traditional players
The rapidly changing
compute paradigm
on-premise is no longer more
secure or cost effective IaaS
and PaaS continues to power
innovation
Whatrsquos driving this change
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
The Financial Services Borg cube Historically
grown monolithic and complex infrastructure
Expensive to run
and to change
Innovation constrained and
slow
Step change cost
reductions difficult
Complex legacy systems prevent agility and innovationhellip
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Top WW industry innovator reportWhat do they all have in common
Rank 2016 2017 2017 statement
1 Buzzfeed Amazon For offer even more faster and smarter
2 Facebook Google For developing a photographic memory
3 CVS Health Uber For accelerating autonomous driving
4 Uber Apple For baking in its advantages
5 Netflix SnapFor bringing crackle and pop to a new way of
seeing the world
6 Amazon Facebook For launching the right ads at the right momen
7 Apple Netflix For making surfing fun again
8 Alphabet Twilio For giving apps a voice
9 Black Lives Matter Chobani For stirring it up in the grocery store
10 Taco Bell Spotify For enticing artists with data
Source Fast Company The annual Worldrsquos 50 Most Innovative Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner
Survey key findingsbull BI Analytics appears is the most differentiator
for banking and financial services
bull Digital business is more important for banking
than for all other industries
bull Artificial Intelligence for Banking has double of
priority compared to other industries (8 vs 4)
Which technology areas do you think are most important to
helping your organization differentiate and win (achieve your
mission)
httpswwwgartnercomnewsroomid3821763
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS today
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Typical First Use Cases for Financial Services
Risk Calculation
Instead of 10 servers
running 6 hours why
not have 60 servers
run for an hour
Digital channels
Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm
Software Development
Dramatically accelerate
the development cycle
Scale up and down
resources
Big Data
Storing and analyzing
large data sets in the
cloud using AI and
machine learning
technology
Backup and Archive
From $0004 per
GBmonth
Durable redundant
encrypted lockable Worm
compliance records
management
Disaster Recovery
Spin up redundant data
centers quickly
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories
Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017
Adoption
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
The Financial Services Borg cube Historically
grown monolithic and complex infrastructure
Expensive to run
and to change
Innovation constrained and
slow
Step change cost
reductions difficult
Complex legacy systems prevent agility and innovationhellip
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Top WW industry innovator reportWhat do they all have in common
Rank 2016 2017 2017 statement
1 Buzzfeed Amazon For offer even more faster and smarter
2 Facebook Google For developing a photographic memory
3 CVS Health Uber For accelerating autonomous driving
4 Uber Apple For baking in its advantages
5 Netflix SnapFor bringing crackle and pop to a new way of
seeing the world
6 Amazon Facebook For launching the right ads at the right momen
7 Apple Netflix For making surfing fun again
8 Alphabet Twilio For giving apps a voice
9 Black Lives Matter Chobani For stirring it up in the grocery store
10 Taco Bell Spotify For enticing artists with data
Source Fast Company The annual Worldrsquos 50 Most Innovative Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner
Survey key findingsbull BI Analytics appears is the most differentiator
for banking and financial services
bull Digital business is more important for banking
than for all other industries
bull Artificial Intelligence for Banking has double of
priority compared to other industries (8 vs 4)
Which technology areas do you think are most important to
helping your organization differentiate and win (achieve your
mission)
httpswwwgartnercomnewsroomid3821763
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS today
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Typical First Use Cases for Financial Services
Risk Calculation
Instead of 10 servers
running 6 hours why
not have 60 servers
run for an hour
Digital channels
Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm
Software Development
Dramatically accelerate
the development cycle
Scale up and down
resources
Big Data
Storing and analyzing
large data sets in the
cloud using AI and
machine learning
technology
Backup and Archive
From $0004 per
GBmonth
Durable redundant
encrypted lockable Worm
compliance records
management
Disaster Recovery
Spin up redundant data
centers quickly
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories
Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017
Adoption
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Top WW industry innovator reportWhat do they all have in common
Rank 2016 2017 2017 statement
1 Buzzfeed Amazon For offer even more faster and smarter
2 Facebook Google For developing a photographic memory
3 CVS Health Uber For accelerating autonomous driving
4 Uber Apple For baking in its advantages
5 Netflix SnapFor bringing crackle and pop to a new way of
seeing the world
6 Amazon Facebook For launching the right ads at the right momen
7 Apple Netflix For making surfing fun again
8 Alphabet Twilio For giving apps a voice
9 Black Lives Matter Chobani For stirring it up in the grocery store
10 Taco Bell Spotify For enticing artists with data
Source Fast Company The annual Worldrsquos 50 Most Innovative Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner
Survey key findingsbull BI Analytics appears is the most differentiator
for banking and financial services
bull Digital business is more important for banking
than for all other industries
bull Artificial Intelligence for Banking has double of
priority compared to other industries (8 vs 4)
Which technology areas do you think are most important to
helping your organization differentiate and win (achieve your
mission)
httpswwwgartnercomnewsroomid3821763
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS today
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Typical First Use Cases for Financial Services
Risk Calculation
Instead of 10 servers
running 6 hours why
not have 60 servers
run for an hour
Digital channels
Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm
Software Development
Dramatically accelerate
the development cycle
Scale up and down
resources
Big Data
Storing and analyzing
large data sets in the
cloud using AI and
machine learning
technology
Backup and Archive
From $0004 per
GBmonth
Durable redundant
encrypted lockable Worm
compliance records
management
Disaster Recovery
Spin up redundant data
centers quickly
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories
Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017
Adoption
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner
Survey key findingsbull BI Analytics appears is the most differentiator
for banking and financial services
bull Digital business is more important for banking
than for all other industries
bull Artificial Intelligence for Banking has double of
priority compared to other industries (8 vs 4)
Which technology areas do you think are most important to
helping your organization differentiate and win (achieve your
mission)
httpswwwgartnercomnewsroomid3821763
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS today
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Typical First Use Cases for Financial Services
Risk Calculation
Instead of 10 servers
running 6 hours why
not have 60 servers
run for an hour
Digital channels
Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm
Software Development
Dramatically accelerate
the development cycle
Scale up and down
resources
Big Data
Storing and analyzing
large data sets in the
cloud using AI and
machine learning
technology
Backup and Archive
From $0004 per
GBmonth
Durable redundant
encrypted lockable Worm
compliance records
management
Disaster Recovery
Spin up redundant data
centers quickly
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories
Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017
Adoption
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS today
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Typical First Use Cases for Financial Services
Risk Calculation
Instead of 10 servers
running 6 hours why
not have 60 servers
run for an hour
Digital channels
Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm
Software Development
Dramatically accelerate
the development cycle
Scale up and down
resources
Big Data
Storing and analyzing
large data sets in the
cloud using AI and
machine learning
technology
Backup and Archive
From $0004 per
GBmonth
Durable redundant
encrypted lockable Worm
compliance records
management
Disaster Recovery
Spin up redundant data
centers quickly
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories
Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017
Adoption
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Typical First Use Cases for Financial Services
Risk Calculation
Instead of 10 servers
running 6 hours why
not have 60 servers
run for an hour
Digital channels
Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm
Software Development
Dramatically accelerate
the development cycle
Scale up and down
resources
Big Data
Storing and analyzing
large data sets in the
cloud using AI and
machine learning
technology
Backup and Archive
From $0004 per
GBmonth
Durable redundant
encrypted lockable Worm
compliance records
management
Disaster Recovery
Spin up redundant data
centers quickly
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories
Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017
Adoption
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories
Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017
Adoption
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Financial Institutionsrsquo Paths (Patterns) of Adoption
Cloud-First All-In
Approach
Transformation
approach
Cloud Native
Heavy Transformation
and innovation
Balanced transformation
and innovation
Innovation driven
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
How are Financial Services Customers using AWS in LATAM
Development amp Test
Environments
Cloud first strategy
Develop new
applications amp Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto health insurance and financial
services
M4U (Cielo company) develop payment and cellphone
recharging services a market of +170 million of pre-paid
cellphones Sulamerica a large Insurer adopted a Cloud
First strategy for new projects like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system
All in approach100 on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
FS enterprises are using AWS to transform and innovate
Banking amp Payments InsuranceCapital Markets
Capital One
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Key businesses areas where AWS is helping
Financial Services Companies
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
What are FS doing amp key areas where can AWS help
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Can
ale
sA
na
lyti
cs
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Improve Customer Experience
Retail amp Commercial
Banking
Wealth Management
Private Banking
Capital Market amp
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Online Trading
Mobile Trading
Web Sites
Chat bot
Dev amp Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Can
ale
sA
na
lyti
cs
Infr
aH
PC
Co
re
IoT
Representative sample of uses cases
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Launching Mobile Credit Card Platform in 7 Months
bull Nubank wanted to disrupt Brazilrsquos financial services
market by providing a new no-fee low-interest rate
credit card that could be managed by mobile devices
bull Launched its new credit card in 7 monthsmdasha swift
turnaround for the financial services industry
bull Developed and deployed the NuBank Mobile
application on AWS
bull Leveraged Amazon VPC AWS Identity and Access
Management and Security Groups to create a secure
environment for its platform
Nubank is using AWS as a
very central part of our
technology strategy mainly
as a bank that was built as
cloud native
Edward Wible
CTO
rdquo
ldquo
NuBank is a new generation of financial services in
Brazil
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Cloud Native Business
bull Nequi the digital bank of Bancolombia which
provides banking services without commission or
management fees
bull Security agility and simplicity of solution
implementations made Nequi decides for AWS
bull Nequi is a cloud native business which drives
simplicity by enabling customers in easy payment and
wire transferring in a few clicks
Many things have surprise us
about AWS scalable processes
in a simple manner with
contingencies and redundancies
in our solutions
Andres Vasquez
Director Nequi
rdquo
ldquo
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Nequi
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Back to the customer experience
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Bots help personalize financial services
bull Informational bots
bull Create chatbots for everyday consumer
requests
bull Application bots
bull Build powerful interfaces to
mobile applications
bull Enterprise productivity bots
bull Streamline enterprise work
activities and improve efficiencies
bull Internet of Things (IoT) bots
bull Enable conversational interfaces
for device interactions
Use cases
bull News updates
bull Investment information
bull Account information
bull Book trades
bull Pay bills
bull Manage bank accounts
bull Check sales numbers
bull Marketing performance
bull Wearables
bull Location-based
personalization
bull Telematics for insurance
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Voice Services are Personalizing Financial Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
hellipthe digital channel next generation digital experience
Mobile Online Banking ATMs
Chatbot experiment
Online business or digital
Is it digital
Financial digital
experience
Voice
personal
financial
assistent
Image
analysis
Machine
Learning
Big data
Cyber
security
Data
protection
Analyticseverywhere
Fraud
prevention
Developin the cloud
Testin the cloud
DevOps
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Why Amazon Web Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Eliminate costly technical debt and reallocate resources so you can deliver
high-value revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security compliance and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast
consistent
performance
Event-driven
programming
Fine-grained
access control
Document amp key-
value structures
18 Regions ndash 49 Availability Zones
AI and ML
capabilities
Region amp Number of Availability Zones
New Region (coming soon)
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Commitment to the industry through a dedicated team
Best practicesEnablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training amp
certificationIndustry-tailored technical
security and compliance
and business training to
accelerate cloud adoption
Professional ServicesSpecialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
CompetencyGlobal program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertiseResources include former regulators compliance
officers information security experts governance
and audit professionals and technology specialists
with industry experience
Industry affiliationsRelationships with leading industry
associations including Sibos and
FS-ISAC as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Systems Integrators amp Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers
copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved
Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China
Douglas SilvaHead Financial Services Industry
silvadoamazoncom