How Financial Services is using AWS? New tools for a new world!

30
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Douglas Silva LATAM, Financial Services Lead New tools for a new world How Financial Services is using AWS

Transcript of How Financial Services is using AWS? New tools for a new world!

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Douglas Silva

LATAM Financial Services Lead

New tools for a new world

How Financial Services is using AWS

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

2

1

3

4

Why and how financial services industry is changing

How are Financial Services customers using AWS today

Key business areas where AWS can help

How AWS can Help

Todayrsquos Presentation Will Coverhellip

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Right nowour region and the industry is changing

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

23More than two-thirds of

IT budgets go toward

keeping the lights on

77of CEOs believe security

risk has increased in the

last few years and 65

believe their risk management

capability is falling behind

+500Fintechs in Latin America are

changing customer behavior and

the landscape of Financial Services

The world doesnrsquot work the way it used to

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Expanding regulatory

oversight and ever-

increasing compliance

obligations

Rising volumes of data and

the need to store and

analyze it for compliance amp

competitive purposes

Increased competition

both from traditional

peers and new non-

traditional players

The rapidly changing

compute paradigm

on-premise is no longer more

secure or cost effective IaaS

and PaaS continues to power

innovation

Whatrsquos driving this change

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

The Financial Services Borg cube Historically

grown monolithic and complex infrastructure

Expensive to run

and to change

Innovation constrained and

slow

Step change cost

reductions difficult

Complex legacy systems prevent agility and innovationhellip

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Top WW industry innovator reportWhat do they all have in common

Rank 2016 2017 2017 statement

1 Buzzfeed Amazon For offer even more faster and smarter

2 Facebook Google For developing a photographic memory

3 CVS Health Uber For accelerating autonomous driving

4 Uber Apple For baking in its advantages

5 Netflix SnapFor bringing crackle and pop to a new way of

seeing the world

6 Amazon Facebook For launching the right ads at the right momen

7 Apple Netflix For making surfing fun again

8 Alphabet Twilio For giving apps a voice

9 Black Lives Matter Chobani For stirring it up in the grocery store

10 Taco Bell Spotify For enticing artists with data

Source Fast Company The annual Worldrsquos 50 Most Innovative Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner

Survey key findingsbull BI Analytics appears is the most differentiator

for banking and financial services

bull Digital business is more important for banking

than for all other industries

bull Artificial Intelligence for Banking has double of

priority compared to other industries (8 vs 4)

Which technology areas do you think are most important to

helping your organization differentiate and win (achieve your

mission)

httpswwwgartnercomnewsroomid3821763

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS today

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Typical First Use Cases for Financial Services

Risk Calculation

Instead of 10 servers

running 6 hours why

not have 60 servers

run for an hour

Digital channels

Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm

Software Development

Dramatically accelerate

the development cycle

Scale up and down

resources

Big Data

Storing and analyzing

large data sets in the

cloud using AI and

machine learning

technology

Backup and Archive

From $0004 per

GBmonth

Durable redundant

encrypted lockable Worm

compliance records

management

Disaster Recovery

Spin up redundant data

centers quickly

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017

Adoption

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

2

1

3

4

Why and how financial services industry is changing

How are Financial Services customers using AWS today

Key business areas where AWS can help

How AWS can Help

Todayrsquos Presentation Will Coverhellip

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Right nowour region and the industry is changing

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

23More than two-thirds of

IT budgets go toward

keeping the lights on

77of CEOs believe security

risk has increased in the

last few years and 65

believe their risk management

capability is falling behind

+500Fintechs in Latin America are

changing customer behavior and

the landscape of Financial Services

The world doesnrsquot work the way it used to

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Expanding regulatory

oversight and ever-

increasing compliance

obligations

Rising volumes of data and

the need to store and

analyze it for compliance amp

competitive purposes

Increased competition

both from traditional

peers and new non-

traditional players

The rapidly changing

compute paradigm

on-premise is no longer more

secure or cost effective IaaS

and PaaS continues to power

innovation

Whatrsquos driving this change

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

The Financial Services Borg cube Historically

grown monolithic and complex infrastructure

Expensive to run

and to change

Innovation constrained and

slow

Step change cost

reductions difficult

Complex legacy systems prevent agility and innovationhellip

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Top WW industry innovator reportWhat do they all have in common

Rank 2016 2017 2017 statement

1 Buzzfeed Amazon For offer even more faster and smarter

2 Facebook Google For developing a photographic memory

3 CVS Health Uber For accelerating autonomous driving

4 Uber Apple For baking in its advantages

5 Netflix SnapFor bringing crackle and pop to a new way of

seeing the world

6 Amazon Facebook For launching the right ads at the right momen

7 Apple Netflix For making surfing fun again

8 Alphabet Twilio For giving apps a voice

9 Black Lives Matter Chobani For stirring it up in the grocery store

10 Taco Bell Spotify For enticing artists with data

Source Fast Company The annual Worldrsquos 50 Most Innovative Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner

Survey key findingsbull BI Analytics appears is the most differentiator

for banking and financial services

bull Digital business is more important for banking

than for all other industries

bull Artificial Intelligence for Banking has double of

priority compared to other industries (8 vs 4)

Which technology areas do you think are most important to

helping your organization differentiate and win (achieve your

mission)

httpswwwgartnercomnewsroomid3821763

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS today

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Typical First Use Cases for Financial Services

Risk Calculation

Instead of 10 servers

running 6 hours why

not have 60 servers

run for an hour

Digital channels

Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm

Software Development

Dramatically accelerate

the development cycle

Scale up and down

resources

Big Data

Storing and analyzing

large data sets in the

cloud using AI and

machine learning

technology

Backup and Archive

From $0004 per

GBmonth

Durable redundant

encrypted lockable Worm

compliance records

management

Disaster Recovery

Spin up redundant data

centers quickly

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017

Adoption

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Right nowour region and the industry is changing

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

23More than two-thirds of

IT budgets go toward

keeping the lights on

77of CEOs believe security

risk has increased in the

last few years and 65

believe their risk management

capability is falling behind

+500Fintechs in Latin America are

changing customer behavior and

the landscape of Financial Services

The world doesnrsquot work the way it used to

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Expanding regulatory

oversight and ever-

increasing compliance

obligations

Rising volumes of data and

the need to store and

analyze it for compliance amp

competitive purposes

Increased competition

both from traditional

peers and new non-

traditional players

The rapidly changing

compute paradigm

on-premise is no longer more

secure or cost effective IaaS

and PaaS continues to power

innovation

Whatrsquos driving this change

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

The Financial Services Borg cube Historically

grown monolithic and complex infrastructure

Expensive to run

and to change

Innovation constrained and

slow

Step change cost

reductions difficult

Complex legacy systems prevent agility and innovationhellip

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Top WW industry innovator reportWhat do they all have in common

Rank 2016 2017 2017 statement

1 Buzzfeed Amazon For offer even more faster and smarter

2 Facebook Google For developing a photographic memory

3 CVS Health Uber For accelerating autonomous driving

4 Uber Apple For baking in its advantages

5 Netflix SnapFor bringing crackle and pop to a new way of

seeing the world

6 Amazon Facebook For launching the right ads at the right momen

7 Apple Netflix For making surfing fun again

8 Alphabet Twilio For giving apps a voice

9 Black Lives Matter Chobani For stirring it up in the grocery store

10 Taco Bell Spotify For enticing artists with data

Source Fast Company The annual Worldrsquos 50 Most Innovative Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner

Survey key findingsbull BI Analytics appears is the most differentiator

for banking and financial services

bull Digital business is more important for banking

than for all other industries

bull Artificial Intelligence for Banking has double of

priority compared to other industries (8 vs 4)

Which technology areas do you think are most important to

helping your organization differentiate and win (achieve your

mission)

httpswwwgartnercomnewsroomid3821763

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS today

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Typical First Use Cases for Financial Services

Risk Calculation

Instead of 10 servers

running 6 hours why

not have 60 servers

run for an hour

Digital channels

Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm

Software Development

Dramatically accelerate

the development cycle

Scale up and down

resources

Big Data

Storing and analyzing

large data sets in the

cloud using AI and

machine learning

technology

Backup and Archive

From $0004 per

GBmonth

Durable redundant

encrypted lockable Worm

compliance records

management

Disaster Recovery

Spin up redundant data

centers quickly

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017

Adoption

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

23More than two-thirds of

IT budgets go toward

keeping the lights on

77of CEOs believe security

risk has increased in the

last few years and 65

believe their risk management

capability is falling behind

+500Fintechs in Latin America are

changing customer behavior and

the landscape of Financial Services

The world doesnrsquot work the way it used to

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Expanding regulatory

oversight and ever-

increasing compliance

obligations

Rising volumes of data and

the need to store and

analyze it for compliance amp

competitive purposes

Increased competition

both from traditional

peers and new non-

traditional players

The rapidly changing

compute paradigm

on-premise is no longer more

secure or cost effective IaaS

and PaaS continues to power

innovation

Whatrsquos driving this change

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

The Financial Services Borg cube Historically

grown monolithic and complex infrastructure

Expensive to run

and to change

Innovation constrained and

slow

Step change cost

reductions difficult

Complex legacy systems prevent agility and innovationhellip

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Top WW industry innovator reportWhat do they all have in common

Rank 2016 2017 2017 statement

1 Buzzfeed Amazon For offer even more faster and smarter

2 Facebook Google For developing a photographic memory

3 CVS Health Uber For accelerating autonomous driving

4 Uber Apple For baking in its advantages

5 Netflix SnapFor bringing crackle and pop to a new way of

seeing the world

6 Amazon Facebook For launching the right ads at the right momen

7 Apple Netflix For making surfing fun again

8 Alphabet Twilio For giving apps a voice

9 Black Lives Matter Chobani For stirring it up in the grocery store

10 Taco Bell Spotify For enticing artists with data

Source Fast Company The annual Worldrsquos 50 Most Innovative Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner

Survey key findingsbull BI Analytics appears is the most differentiator

for banking and financial services

bull Digital business is more important for banking

than for all other industries

bull Artificial Intelligence for Banking has double of

priority compared to other industries (8 vs 4)

Which technology areas do you think are most important to

helping your organization differentiate and win (achieve your

mission)

httpswwwgartnercomnewsroomid3821763

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS today

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Typical First Use Cases for Financial Services

Risk Calculation

Instead of 10 servers

running 6 hours why

not have 60 servers

run for an hour

Digital channels

Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm

Software Development

Dramatically accelerate

the development cycle

Scale up and down

resources

Big Data

Storing and analyzing

large data sets in the

cloud using AI and

machine learning

technology

Backup and Archive

From $0004 per

GBmonth

Durable redundant

encrypted lockable Worm

compliance records

management

Disaster Recovery

Spin up redundant data

centers quickly

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017

Adoption

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Expanding regulatory

oversight and ever-

increasing compliance

obligations

Rising volumes of data and

the need to store and

analyze it for compliance amp

competitive purposes

Increased competition

both from traditional

peers and new non-

traditional players

The rapidly changing

compute paradigm

on-premise is no longer more

secure or cost effective IaaS

and PaaS continues to power

innovation

Whatrsquos driving this change

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

The Financial Services Borg cube Historically

grown monolithic and complex infrastructure

Expensive to run

and to change

Innovation constrained and

slow

Step change cost

reductions difficult

Complex legacy systems prevent agility and innovationhellip

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Top WW industry innovator reportWhat do they all have in common

Rank 2016 2017 2017 statement

1 Buzzfeed Amazon For offer even more faster and smarter

2 Facebook Google For developing a photographic memory

3 CVS Health Uber For accelerating autonomous driving

4 Uber Apple For baking in its advantages

5 Netflix SnapFor bringing crackle and pop to a new way of

seeing the world

6 Amazon Facebook For launching the right ads at the right momen

7 Apple Netflix For making surfing fun again

8 Alphabet Twilio For giving apps a voice

9 Black Lives Matter Chobani For stirring it up in the grocery store

10 Taco Bell Spotify For enticing artists with data

Source Fast Company The annual Worldrsquos 50 Most Innovative Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner

Survey key findingsbull BI Analytics appears is the most differentiator

for banking and financial services

bull Digital business is more important for banking

than for all other industries

bull Artificial Intelligence for Banking has double of

priority compared to other industries (8 vs 4)

Which technology areas do you think are most important to

helping your organization differentiate and win (achieve your

mission)

httpswwwgartnercomnewsroomid3821763

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS today

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Typical First Use Cases for Financial Services

Risk Calculation

Instead of 10 servers

running 6 hours why

not have 60 servers

run for an hour

Digital channels

Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm

Software Development

Dramatically accelerate

the development cycle

Scale up and down

resources

Big Data

Storing and analyzing

large data sets in the

cloud using AI and

machine learning

technology

Backup and Archive

From $0004 per

GBmonth

Durable redundant

encrypted lockable Worm

compliance records

management

Disaster Recovery

Spin up redundant data

centers quickly

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017

Adoption

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

The Financial Services Borg cube Historically

grown monolithic and complex infrastructure

Expensive to run

and to change

Innovation constrained and

slow

Step change cost

reductions difficult

Complex legacy systems prevent agility and innovationhellip

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Top WW industry innovator reportWhat do they all have in common

Rank 2016 2017 2017 statement

1 Buzzfeed Amazon For offer even more faster and smarter

2 Facebook Google For developing a photographic memory

3 CVS Health Uber For accelerating autonomous driving

4 Uber Apple For baking in its advantages

5 Netflix SnapFor bringing crackle and pop to a new way of

seeing the world

6 Amazon Facebook For launching the right ads at the right momen

7 Apple Netflix For making surfing fun again

8 Alphabet Twilio For giving apps a voice

9 Black Lives Matter Chobani For stirring it up in the grocery store

10 Taco Bell Spotify For enticing artists with data

Source Fast Company The annual Worldrsquos 50 Most Innovative Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner

Survey key findingsbull BI Analytics appears is the most differentiator

for banking and financial services

bull Digital business is more important for banking

than for all other industries

bull Artificial Intelligence for Banking has double of

priority compared to other industries (8 vs 4)

Which technology areas do you think are most important to

helping your organization differentiate and win (achieve your

mission)

httpswwwgartnercomnewsroomid3821763

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS today

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Typical First Use Cases for Financial Services

Risk Calculation

Instead of 10 servers

running 6 hours why

not have 60 servers

run for an hour

Digital channels

Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm

Software Development

Dramatically accelerate

the development cycle

Scale up and down

resources

Big Data

Storing and analyzing

large data sets in the

cloud using AI and

machine learning

technology

Backup and Archive

From $0004 per

GBmonth

Durable redundant

encrypted lockable Worm

compliance records

management

Disaster Recovery

Spin up redundant data

centers quickly

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017

Adoption

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Top WW industry innovator reportWhat do they all have in common

Rank 2016 2017 2017 statement

1 Buzzfeed Amazon For offer even more faster and smarter

2 Facebook Google For developing a photographic memory

3 CVS Health Uber For accelerating autonomous driving

4 Uber Apple For baking in its advantages

5 Netflix SnapFor bringing crackle and pop to a new way of

seeing the world

6 Amazon Facebook For launching the right ads at the right momen

7 Apple Netflix For making surfing fun again

8 Alphabet Twilio For giving apps a voice

9 Black Lives Matter Chobani For stirring it up in the grocery store

10 Taco Bell Spotify For enticing artists with data

Source Fast Company The annual Worldrsquos 50 Most Innovative Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner

Survey key findingsbull BI Analytics appears is the most differentiator

for banking and financial services

bull Digital business is more important for banking

than for all other industries

bull Artificial Intelligence for Banking has double of

priority compared to other industries (8 vs 4)

Which technology areas do you think are most important to

helping your organization differentiate and win (achieve your

mission)

httpswwwgartnercomnewsroomid3821763

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS today

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Typical First Use Cases for Financial Services

Risk Calculation

Instead of 10 servers

running 6 hours why

not have 60 servers

run for an hour

Digital channels

Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm

Software Development

Dramatically accelerate

the development cycle

Scale up and down

resources

Big Data

Storing and analyzing

large data sets in the

cloud using AI and

machine learning

technology

Backup and Archive

From $0004 per

GBmonth

Durable redundant

encrypted lockable Worm

compliance records

management

Disaster Recovery

Spin up redundant data

centers quickly

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017

Adoption

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe good news is that Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner

Survey key findingsbull BI Analytics appears is the most differentiator

for banking and financial services

bull Digital business is more important for banking

than for all other industries

bull Artificial Intelligence for Banking has double of

priority compared to other industries (8 vs 4)

Which technology areas do you think are most important to

helping your organization differentiate and win (achieve your

mission)

httpswwwgartnercomnewsroomid3821763

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS today

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Typical First Use Cases for Financial Services

Risk Calculation

Instead of 10 servers

running 6 hours why

not have 60 servers

run for an hour

Digital channels

Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm

Software Development

Dramatically accelerate

the development cycle

Scale up and down

resources

Big Data

Storing and analyzing

large data sets in the

cloud using AI and

machine learning

technology

Backup and Archive

From $0004 per

GBmonth

Durable redundant

encrypted lockable Worm

compliance records

management

Disaster Recovery

Spin up redundant data

centers quickly

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017

Adoption

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS today

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Typical First Use Cases for Financial Services

Risk Calculation

Instead of 10 servers

running 6 hours why

not have 60 servers

run for an hour

Digital channels

Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm

Software Development

Dramatically accelerate

the development cycle

Scale up and down

resources

Big Data

Storing and analyzing

large data sets in the

cloud using AI and

machine learning

technology

Backup and Archive

From $0004 per

GBmonth

Durable redundant

encrypted lockable Worm

compliance records

management

Disaster Recovery

Spin up redundant data

centers quickly

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017

Adoption

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Typical First Use Cases for Financial Services

Risk Calculation

Instead of 10 servers

running 6 hours why

not have 60 servers

run for an hour

Digital channels

Automating customer contactAlexa EchoInternet bankingData streamingDevice Farm

Software Development

Dramatically accelerate

the development cycle

Scale up and down

resources

Big Data

Storing and analyzing

large data sets in the

cloud using AI and

machine learning

technology

Backup and Archive

From $0004 per

GBmonth

Durable redundant

encrypted lockable Worm

compliance records

management

Disaster Recovery

Spin up redundant data

centers quickly

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017

Adoption

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

ldquoAWS is an especially strong choice for digital business and other new applications including customer-facing applications big data and analytics and back ends for mobile applications and IoTrdquo AWS leads across all categories

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide11 October 2017

Adoption

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Financial Institutionsrsquo Paths (Patterns) of Adoption

Cloud-First All-In

Approach

Transformation

approach

Cloud Native

Heavy Transformation

and innovation

Balanced transformation

and innovation

Innovation driven

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

How are Financial Services Customers using AWS in LATAM

Development amp Test

Environments

Cloud first strategy

Develop new

applications amp Analytics

Cloud Native Business

Scaling development and testing environment by

empowering auto health insurance and financial

services

M4U (Cielo company) develop payment and cellphone

recharging services a market of +170 million of pre-paid

cellphones Sulamerica a large Insurer adopted a Cloud

First strategy for new projects like new Insurance

Quotation system that deployed SAS software on AWS

Starting small but thinking big BCP has moving

forward with new applications and analytics to AWS

which allows BCP to launch new products and

services rapidly

Born in the cloud with bright new ideas to solve

customer problems rather than 40 years old legacy

system

All in approach100 on AWS until December 2017

All banking services reinvented to provide a low cost

and easy banking customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

FS enterprises are using AWS to transform and innovate

Banking amp Payments InsuranceCapital Markets

Capital One

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Key businesses areas where AWS is helping

Financial Services Companies

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

What are FS doing amp key areas where can AWS help

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Customer Analytics

Can

ale

sA

na

lyti

cs

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Improve Customer Experience

Retail amp Commercial

Banking

Wealth Management

Private Banking

Capital Market amp

Investment Banking

Insurance

Online Banking Mobile Banking

Robo Advisor

Online Insurance

Mobile Insurance

Robo Advisor

Online Trading

Mobile Trading

Web Sites

Chat bot

Dev amp Test DR CyberSecurity Storage VDI Data Warehouse

Customer Analytics Sentiment Analytics

Digital Marketing Digital Marketing

Device Farm

Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems

Customer Analytics

Can

ale

sA

na

lyti

cs

Infr

aH

PC

Co

re

IoT

Representative sample of uses cases

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Launching Mobile Credit Card Platform in 7 Months

bull Nubank wanted to disrupt Brazilrsquos financial services

market by providing a new no-fee low-interest rate

credit card that could be managed by mobile devices

bull Launched its new credit card in 7 monthsmdasha swift

turnaround for the financial services industry

bull Developed and deployed the NuBank Mobile

application on AWS

bull Leveraged Amazon VPC AWS Identity and Access

Management and Security Groups to create a secure

environment for its platform

Nubank is using AWS as a

very central part of our

technology strategy mainly

as a bank that was built as

cloud native

Edward Wible

CTO

rdquo

ldquo

NuBank is a new generation of financial services in

Brazil

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Cloud Native Business

bull Nequi the digital bank of Bancolombia which

provides banking services without commission or

management fees

bull Security agility and simplicity of solution

implementations made Nequi decides for AWS

bull Nequi is a cloud native business which drives

simplicity by enabling customers in easy payment and

wire transferring in a few clicks

Many things have surprise us

about AWS scalable processes

in a simple manner with

contingencies and redundancies

in our solutions

Andres Vasquez

Director Nequi

rdquo

ldquo

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Nequi

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Back to the customer experience

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Bots help personalize financial services

bull Informational bots

bull Create chatbots for everyday consumer

requests

bull Application bots

bull Build powerful interfaces to

mobile applications

bull Enterprise productivity bots

bull Streamline enterprise work

activities and improve efficiencies

bull Internet of Things (IoT) bots

bull Enable conversational interfaces

for device interactions

Use cases

bull News updates

bull Investment information

bull Account information

bull Book trades

bull Pay bills

bull Manage bank accounts

bull Check sales numbers

bull Marketing performance

bull Wearables

bull Location-based

personalization

bull Telematics for insurance

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Voice Services are Personalizing Financial Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

hellipthe digital channel next generation digital experience

Mobile Online Banking ATMs

Chatbot experiment

Online business or digital

Is it digital

Financial digital

experience

Voice

personal

financial

assistent

Image

analysis

Machine

Learning

Big data

Cyber

security

Data

protection

Analyticseverywhere

Fraud

prevention

Developin the cloud

Testin the cloud

DevOps

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reservedcopy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Why Amazon Web Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Eliminate costly technical debt and reallocate resources so you can deliver

high-value revenue-generating projects faster

Innovate faster and solidify your competitive advantage by merging startup

agility with enterprise experience and resources

Reduce risk by focusing resources dedicated to security compliance and

availability to the most important areas of your business

AWS is helping Financial institutions realize enterprise benefits

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

AWS offers breadth of reach and breadth of services

Highly

scalable

Fully

managed

Fast

consistent

performance

Event-driven

programming

Fine-grained

access control

Document amp key-

value structures

18 Regions ndash 49 Availability Zones

AI and ML

capabilities

Region amp Number of Availability Zones

New Region (coming soon)

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Commitment to the industry through a dedicated team

Best practicesEnablers to help

customers address

regulatory frameworks and

maintain a compliance-

ready environment

Training amp

certificationIndustry-tailored technical

security and compliance

and business training to

accelerate cloud adoption

Professional ServicesSpecialists with industry and

technology experience that

customers engage to define and

implement a migration or

compliance program

AWS FS Partner

CompetencyGlobal program comprising

Financial Services technology and

consulting companies that can help

customers shift critical workloads to

the cloud and comply with different

industry regulations

Industry expertiseResources include former regulators compliance

officers information security experts governance

and audit professionals and technology specialists

with industry experience

Industry affiliationsRelationships with leading industry

associations including Sibos and

FS-ISAC as well as a program of

AWS-led industry events

AWS

Worldwide

Financial

Services

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Systems Integrators amp Consultants

Access to an expansive ecosystem of partners

Financial Services Technology Providers

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom

copy 2017 Amazon Web Services Inc or its Affiliates All rights reserved

Worldwide | N America | LATAM | UKIR | EMEA | APAC | Japan | China

Douglas SilvaHead Financial Services Industry

silvadoamazoncom