How experiments validated SimpleSite's future freemium model
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How experiments allowed us to go Freemium
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Jonas Nielsen from SimpleSite talks at Nordic Growth Hackers about how growth hacking and experiments validated SimpleSite's future freemium model. Read more at http:www.nordicgrowthhackers.com Watch Jonas Nielsens' presentation at youtube.com: http://youtu.be/Q6QH2HwQoFo
Transcript of How experiments validated SimpleSite's future freemium model
How experiments allowed us to go Freemium
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About SimpleSite
• Website builder
• Founded 2003 in Denmark
• 80.000 paying subscribers
• 400.000 trial websites created
per month
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Overview
• Data Driven Growth Hacking?
• A super-strategic experiment
• Plain blind luck
• Conclusion
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Can it be measured?
Being Data-Driven
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VOLUME FOCUSMETRICS
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Working systematically
• High A/B frequency • Let data inform focus
areas • Iterative implementations
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Experiment
Improvement
Build Iteratively Measure
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Super-strategic: Freemium
Question:
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Premium Freemium? How much do we lose?
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Super-strategic: Freemium
Question:!!!
Premium Freemium? How much do we lose?
!!! Extremely Basic MVP
!
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Super-strategic: Freemium
Question:!!!
Premium Freemium? How much do we lose?
!! Extremely Basic MVP
! Conclusion:
10% loss Freemium is GO
Blind luck: Questionnaire
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Blind luck: Questionnaire
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Blind luck: Questionnaire
Expectation: Fewer customers
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Blind luck: Questionnaire
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Expectation: Fewer customers Result: Won 12%
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Blind luck: Questionnaire
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Expectation: Fewer customersResult: Won 12% The takeaway: TEST EVERYTHING
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Conclusion
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Conclusion
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Conclusion
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Questionnaire
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Conclusion
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Questionnaire
Freemium
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Conclusion
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Hard, systematic work!
Questionnaire
Freemium
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NORDIC GROWTH HACKERS - Toldbodgade 31, 3. tv, 1253, København K
THANK YOU F O R Y O U R T I M E
