How effective is the combination of your main

product and ancillary texts?

House colours

I used Blue, Red and White as it represented the London underground colours and thought this was best suited my artist and my target audience of males and females (15-23) I used the house colour across my three products so that the audience can recognised the band. I used red as my main colour as this was frequently used in my music video for example where my character was wearing lipstick and thought it made that particular scene eye catching and bold. Secondly used the blue to match with the natural lighting I used in my music video and I thought that using these colours best resembled the name of the band (underground) and therefore linked with there indie London genre .

Typography

Across my three products the typeface I used was serif, as I wanted my text to look masculine, formal and functional. This so that viewers can see a bold font and to make it eye catching to them. I used Times New Roman, Arial Black and Alphabet Soup Tilt as I wanted to make my typography targeted at more towards males as this is what I found in my target audience results – that it would appeal more towards men although young women will appeal as it is a all boy group.

Image Motifs/Use of Images

I contradicted using this principle in my ancillary tasks as I wanted the viewers to become aware of the meaning I wanted to portray for my artist. As I did not want to use an image to promote my band, showing the viewers that the band care more about the music than there actual appearances. Also I wanted to make it modern and different to other CD Covers I have seen.

Also in my music video I used characters instead of using the real band as they did not want to be the main focus point. I used this idea from analysing music videos and CD Covers from real artist such as Ed Sheeran or Arctic Monkeys

Additional Industry Information

Across my three products I put additional information on my CD cover and Magazine advert where I have added, face book and twitter social networking sites so that the viewers can see that the band is up to date and that the viewers can easily access pages featuring the band. I also added the band’s website so the viewers can view and see extra features of news, videos, gallery and tour dates.

Layout Design

The layout design I chose to use for my magazine advert and CD covers is more visual clutter than white space due to the amount of information and images I have use to make it more eye catching and vibrant for my audiences.

This also makes the viewers recognise the images I have used to create my ancillary tasks. By using these images it also relates back to my demographic audience profiling where I have listed hobbies, likes of my target audience e.g. going to Camden, London, shopping.

Use of still shots

I contradicted this by using no still shots from my music video in my ancillary tasks as I wanted to make my ancillary tasks different from my music video, and therefore I did not want a link between the two – as my album cover and magazine advert are promoting the album of Underground Heroes. Whereas my music was about a song featuring in the album.