How effective is the combination of your main product and ancillary texts?

The topic of my documentary was on cyber bullying. The target audience for topic are young teenagers in school/college who use social networking regularly. The radio trailer and double page spread was used to back up the documentary. I think the three media products do combine well together. They all show that the target audience is teenagers and it is clear to any viewer or listener what the topic is about. The documentary would appeal to teenagers because cyber bullying is a serious issue, and to watch a documentary that shows the affects of what it has on individuals will appeal to teenagers because social networking is a daily thing for them. For those people that use social networking sites but do not really know about cyber bullying it is good because it will make them think about what they do when they are using these sites I think the radio trailer goes well with the documentary because the majority of the radio trailer is audio clips from the documentary so there are in a way the same. I feel that the radio trailer and the double page spread do promote the documentary because it leaves the viewer or listener wanting more.

Irving Sewell

I do also think that the double page spread was a basic layout and structure and more could have been done to make it more appealing and that the quality of the documentary outshines the double page spread.

The double page spread shows an image of footage from the documentary where a victim of cyber bullying is being interviewed. The ‘over the should camera position’ is a clue to the viewer that it maybe a victim who does not want to show his face.

Double page Spread

I do also think that the double page spread was a basic layout and structure and more could have been done to make it more appealing and that the quality of the documentary outshines the double page spread.

The double page spread shows an image of footage from the documentary where a victim of cyber bullying is being interviewed. The ‘over the should camera position’ is a clue to the viewer that it maybe a victim who does not want to show his face.

Double page Spread

I think the choice of radio station which was BBC Radio 1 was a good choice and would appeal to our target audience because this is listened to by many teenagers

Facebook and other social networking sites are used by the vast majority of teenagers and because this is where cyber bullying occurs the most it will appeal to the target audience because it is something they will be able to relate to.

The documentary was to be broadcasted on BBC Three which is a popular TV channel for teenagers so it would appeal to them more

What makes it appeal to our target audience

I think if someone was to look at the double page spread they would not expect the documentary to be as good as what it is because it is basic, on the other hand o think if someone was to see the documentary first and they would expect a better double page spread.

I feel that even though there are things that could be improved the three media products do have a brand identity because all three products go with each other. The documentary is an enhancement of the ancillary texts which is what it is expected to be because it improves on the double page spread and radio trailer.

As a conclusion I think the combination and ancillary texts is very good because they do not look out of place. They all get the point across that the topic is cyber bullying (the affects, ways to prevent and why it exists.) I think the 3 products appeal to teenagers and this is important because they are the people that are most affected by cyber bullying.

They both have the same title one has phone which can be linked young people and on the right their is a comment that would be assumed is from a young person