How effective is the combination of your main

product and ancillary texts?

During our research and development stage we realised that real media products (Trailers,posters,websites) had the tendency of being consistent with elements such as their colour scheme and layout e.g. positioning of their images.

As a group we came to the conclusion that consistency is what makes media products effective.

Here is two examples of films that have created posters and websites , keeping the consistency within the colour scheme and also there images and font.

WHAT IS OUR MAIN GOAL?

Our main goal was to create a horror package, we chose three words that best described what we wanted to incorporate in every aspect of our

media products: DARK,GLOOMY,GRITTY. These were our key words that helped us choose what colours and layouts we were to decide and use.

POSTER!We decided to use the colour black for our font because black is a colour that represents darkness and gloom.

Demented is written in the font of GOI as a group we chose this type of font as it looked like it has been carved with some sort of sharp weapon e.g. knife. This gave off the gritty essence that we gave off in our trailer and that we also wanted to give off in our poster.

To the right hand side of the page is our other poster ideas, these two are examples of what didn’t relate to our three key words.FEEDBACK: We were criticised that these images looked more like a fashion ad/poster rather than a poster for a horror trailer.

Website

The colour of the ring was our inspiration for our colour-schemeGreeny,grey!

We used the consistency of the green/grey colours throughout all of our media products

FILM FOUR: Has produced British horror and gritty

movies such as 28 Weeks Later and This is England

With the poster for 28 weeks later , in terms of similarities we have both used very bland colours and used a vibrant colour to stand out. E.g. 28 weeks later uses the eyes and eye colour to stand out in the poster and draw the audiences attention just as we did with our hands in our poster and the colour of the ring.

However with This is England a gritty urban film just like Demented our posters are completely different as they are going for a more uplifting approaching in terms of their use of the colour blue.

TRAILER• Our trailer is what allowed us to pick out three key words that related to our trailer

and that would relate to all our other ancillary texts, e.g. poster, webpage.Keywords: Gritty Dark Gloomy

Here are some shots that show the regularity of us as a group using our key words.

Overall consistency played a major part thorough-out and within all our ancillary texts. Our use of consistency makes our products eye-catching not only for our audiences but also for media companies that may want to contribute towards developing our package either through media synergies or advertising.