How Eddystone can be the Most Powerful Tool for Agencies in 2017Kshitij DeoLead EngineerMobStac

Beaconstac Webinar

Jan 2017Neha MallikSenior MarketerMobStac

• What is Eddystone?

• Proximity Marketing with Eddystone Beacons

• Eddystone Use Cases

• Beaconstac Case Studies

• Setting up an Eddystone Campaign from scratch

• Q&A

Today’s Webinar

• New format for BLE beacon broadcast, developed by Google

• Cross-platform and capable of supporting Android, iOS and any platform that supports BLE beacons

What is Eddystone?

Different packets that Eddystone broadcasts

• Eddystone UUID - Works with native apps

• Eddystone URL - Great for one-time transactions

• Eddystone TLM - Helps with fleet management

What is Eddystone?

Why do Proximity Marketing with Eddystone?

• The Proximity Marketing industry will be worth $52.46B by 2022

• More than half (55%) of the industry players support Eddystone format

Proximity Marketing with Eddystone Beacons

(1) Does away with the need for a beacon-enabled app

• iOS - Eddystone URL opens on Chrome Today Widget

• Android - Eddystone URL opens on Chrome and Physical Web app

Proximity Marketing with Eddystone Beacons

(2) Does away with the need for a sizeable audience on a 3rd party app

• Popular 3rd party apps used include WeChat, Shazam, etc.

• Many verticals struggle to find an app widely used by their audience

• Eddystone helps them interact with users by triggering URLs directly

Proximity Marketing with Eddystone Beacons

• Can be used by brands to target customers who have not installed their app

• Used to incentivize app download/check brand’s website

• Can be used by restaurants to improve their guest queueing system

Eddystone Use Cases# 1 In commercial settings

• Can be used at bus stops/train stations to provide information on schedules, delays etc.

• Send links to public surveys

• Does away with the need to download apps for fly-by use

• Can be used at parking meters to simplify the payment process

Eddystone Use Cases# 2 For public utility

• Can be used at coffee/soft drink vending machines

• URL could be of a contest on the participating brand’s website

• Great scope of reaching a large audience, without using an app

• Can be attached to movie posters to view video clips

Eddystone Use Cases# 3 In public spaces

• Entertainment One promoted the movie BFG using Eddystone

• 50 six foot jars were placed across London

• Push notifications sent to all smartphone users within 15 metres of the jar

Popular Eddystone Campaigns# 1 Entertainment One’s promotion of BFG

• Waze is installing Eddystone beacons, covering 7500 miles

• Beacons will be configured to transmit signals

• Bluetooth-enabled smartphones will pick these signals for GPS like accuracy

Popular Eddystone Campaigns# 2 Waze boosts location accuracy in tunnels

• Aim – assist attendees in connecting to local WiFi network

• 6 beacons placed at the entrances to the event

• Notifications triggered = 690, CTR of 35% - unmatched on Digital channels

Beaconstac Case Studies# 1 Beaconstac at HasGeek’s Event

• Beacons deployed to inform people about availability of free WiFi

• Placed at 32 locations across India, 20 beacons/location

• Notifications sent per day ~ 3000, CTR between 13% to 14%

Beaconstac Case Studies# 2 Popular Tech Giant leveraging Beaconstac

(1) Identify the goal of your campaign

Setting up an Eddystone Campaign

• Drive mobile app downloads

• Boost in-store sales

• Drive nearby customers in-store

• Collect customer feedback

• Gather analytics on customer responses

(2) Purchase beacons

Setting up an Eddystone Campaign

Setting up an Eddystone Campaign

• Grid-based beacon deployment • Point-based beacon deployment

• Choose between -

(3) Location Set up

(4) Create a floor plan

Setting up an Eddystone Campaign

• Note objects that might hinder beacon signals (eg: metallic surfaces, wall material)

• Map down points of interest

• For accuracy mount beacons 3m to 5m above the ground

Beaconstac Eddystone Platform

• UNLIMITED user interactions

• Integrated with Google Analytics

• Rules-based rotating URLs

• Custom Domain

• Customer Support

Questions?neha@mobstac.com

@beaconstac

http://www.beaconstac.com