How does my media productrepresent particular social groups?

Dominant Representation of Teenagers…

• Troublesome• Partying• Enjoy drink/drugs• Too fun loving• Criminal?• “Youth – as – trouble”

Point of view?

Propaganda?

Stereotype?

Alternative representation…

• Innocent• Enjoyment of

childhood• Non sexual• “youth – as – fun”

Many views of teenagers at the moment are mostly negative mainly because of the representations that are given to them. These are from such

shows as skins and others promoting teenagers as drunks or even as criminals. I have chose to give my magazine a alternative representation of

teenagers than these. My magazine promotes the fun factors of staying young and innocent, in which much of my magazine connotes.

I based my magazine on a replacement of the popular magazine ‘Smash Hits’, which also promoted the new alternative representation of teenagers in non-sexual ways

and shows of youth, which other magazines do too by showing pop stars which agree with this way that teenagers should be seen.

My magazine connotes –

•Youth

•Fun loving

•Friendliness'

•Innocent

•Non sexual

•Image of childhood but also growing up

Connotations of the Target Social Group

Life Style of Target Audience

• Life stage categories – ‘Kids 12-18’ – They are beginning to make important independent decisions.

• Or could be ‘Decision Pending’ – They still don’t know what they want to do with there like but are having fun when they can. (hedonism)

Social values• Hedonists – “to play,

or enjoy life now” (They are still at a age where the should be able to have fun and not worry about things in the future)

• Modernists – “To have, to be, to play.” (Teenagers should be able to have fun and be seen as ‘Youth – as- fun’)

Jicnars scale•C2 Skilled manual workers•D Semi and unskilled manual workers(There parents may also be the purchaser of the magazine in order to give their child. However the target audience of the magazine may have to earn their own money in order to buy the magazine)