How does marketing effect customer value
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Marketing and Consumer Value
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Transcript of How does marketing effect customer value
Marketing and Consumer Value
The Value Chain
Core business processes
Market Sensing
Processes
New Offering Realization Processes
Customer Acquisition Processes
Fulfillment Management
Processes
Customer Relationship Management
Processes
Inbound Logistics
Operations
Outbound Logistics
Service
Marketing and Sales
Procurement
Technology Development
HR Management
Firm Infrastructure
Pratt & Whitney employs cross-functional employee teams to build its products, such as this 4000 series aircraft engine.
Characteristics of Core Competencies
A source of competitive advantage
Applications in a wide variety of markets
Difficult to imitate
Holistic Marketing Orientation
Holistic Marketing Orientation framework
These slides were created by Sharang Agarwal, IIT Kharagpur as part of an internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow (www.IIMInternship.com)
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