How does Express Melody BGM solution help my Retail and F&B business?
Transcript of How does Express Melody BGM solution help my Retail and F&B business?
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www.expressmelody.com
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Who Are We?Express Melody is an online digital music service. We provide environmental music to areas such as:
◎ Retail shops,◎ Shopping malls,◎ Restaurants & Cafes, ◎ Hotels,◎ Showrooms and many more.
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ASEAN ICT Awards (AICTA)
Recognizing the best ICT achievements across ASEAN
region
AICTA Awards 2013Digital Content category
Finalist
Singapore infocomm Technology Federation
(SiTF)
Innovative ICT Application/Solution
championed by the industry
SiTF Awards 2013Cloud Solution category -
Silver
Awards and Accolades
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◎ Legal licensing issues – who to apply to and what?
◎ Hassle of CD distribution and storage – costly and bulky
◎ Limited songs – CDs provide 10-20 songs monthly only
◎ Problem intensifies with multiple outlets islandwide
◎ Staff might play their own music; not aligned to your brand or even worse, have inappropriate lyrics which will offend customers! (Read: Forever 21 case)
Challenges
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Tablet
SmartPhone
Desktop
Music-As-A-Servic
e
Shopping Malls
Retail Stores
Hotels
F&B outlets
Our Solution
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Visualization
It can work with internet LAN port or on wireless mode. Even without the internet, it has an offline cache function
to stream music continuously.
Hassle-free and convenient.
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◎ Extensive library of fully licensed music; no more worries about repeat songs or copyright infringements
◎ Patented cloud computing system to pipe in music; just 1 installation needed
◎ Offsite and onsite (local) technical support provided by dedicated team of engineers
◎ Manage and control all music at all outlets from headquarters
◎ What type of music suits your outlet or brand best? We offer playlist recommendation and customization*
Solution
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SimplicityThere is no need to download complicated applications.
Control everything on your browser, on any PC.
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MobilityAway from the office? Fret not, simply whip out your mobile to make quick changes.
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◎ HQ can systematically control audio ambience e.g. In F&B, faster paced music can be played during lunchtime to increase table turnover rate & employee working speed
◎ Ability to control timeslots and insert voiceover messages
◎ Save costs on CDs & CD players and avoid paying higher-priced licenses
◎ Statistics show signs of higher productivity & salesi.e. Strategically played music in store can increase gross sales by 38%
Benefits
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Other CMOs Cannot InterveneCollective Management Organisations are appointed by copyright owners to administer the licensing of rights, collection of royalties and enforcement of rights on their behalf. - IPOS
CMOs (e.g. COMPASS/MACP/BMI)
Popular Music by e.g.:Sony Music
Warner
EXPRESS MELODY
Music by:Independent artists
Rights&
Royalty Collection
Rights&
Royalty Collection
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Summary• Limited Songs• Manual changing of
songs• Bulky old CD/MP3
system
• Inability to control staff’s selection of music
• No audio branding identity
• Playlist same as competitors
• Illegal downloads and unlicensed music leads to prosecution and bad reputation
• Unlimited music selection• Automatic refresh of
playlist• Savings on cost and space
• Manage sound ambience of all outlets with ability to control timeslots and insert voiceovers
• Specially selected music to stand out amongst competitors
• No more worries about music licensing
• Being a good corporate citizen standing up to support copyrights
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Brands Engagement