How do you measure up?

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Shaking up philanthropy Tom Latchford, CEO, Raising IT [email protected] How do you measure up? 1 Thursday, 23 May 13

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Transcript of How do you measure up?

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Shaking up philanthropyTom Latchford, CEO, Raising [email protected]

How do you measure up?

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mailto:[email protected]
mailto:[email protected]
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And a mile on...

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Good question... How do you?

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Good question... How do you?

Where campaigns are failing?

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Good question... How do you?

Where campaigns are failing?

Which are significant statistics? Inside and outside sector...

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Good question... How do you?

Where campaigns are failing?

Which are significant statistics? Inside and outside sector...

What’s the strength of list?

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Good question... How do you?

Where campaigns are failing?

Which are significant statistics? Inside and outside sector...

What’s the strength of list?

How to judge quality of copy?

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Non-profits versus everyone else

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Non-profits versus everyone else

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Open rates by platform

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LTV

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Measure the right things

LTV

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Measure the right things

LTV

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