How Do You Do
description
Transcript of How Do You Do
![Page 1: How Do You Do](https://reader034.fdocuments.us/reader034/viewer/2022042519/563db8d9550346aa9a978493/html5/thumbnails/1.jpg)
Hot Off the PressMedia Plan for ABC Banking Corporation
![Page 2: How Do You Do](https://reader034.fdocuments.us/reader034/viewer/2022042519/563db8d9550346aa9a978493/html5/thumbnails/2.jpg)
Objective:
• To make Mr. Calixto S. Reyes III, ABC Banking Corporation’s new president, known to the local banking industry through media coverage
![Page 3: How Do You Do](https://reader034.fdocuments.us/reader034/viewer/2022042519/563db8d9550346aa9a978493/html5/thumbnails/3.jpg)
Challenges:
• Mr. Reyes is not known in the local banking industry, particularly by reporters covering the banking and finance beat;
• Introduce Mr. Reyes to the local banking and finance reporters without the formality of a press conference.
![Page 4: How Do You Do](https://reader034.fdocuments.us/reader034/viewer/2022042519/563db8d9550346aa9a978493/html5/thumbnails/4.jpg)
Action Plan1. Arrange a media roundtable
Option 1
Invite banking and finance beat reporters to an informal lunch or dinner gathering
• Advantage
Getting Mr. Reyes closer to beat reporters that cover the banking and finance industry
• Disadvantage
It may become a no-holds-barred discussion/conversation
![Page 5: How Do You Do](https://reader034.fdocuments.us/reader034/viewer/2022042519/563db8d9550346aa9a978493/html5/thumbnails/5.jpg)
Action Plan(cont.)
Option 2
Arrange lunch or dinner visits with the Top 5 publications’ publishers, editors-in-chief, banking & finance editors and reporters as well as advertising people.