1.6 Classify Polygons You will classify polygons Essential Question: How do you classify polygons?
How do we define and classify services, and how do they differ from goods?
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Transcript of How do we define and classify services, and how do they differ from goods?
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How do we define and classify services,
and how do they differ from and how do they differ from goods?
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SERVICE
N. I n tan g i b l e o f f e r i n g f ro m o n e p ar ty t o an o th e r
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PRODUCTmaymay not ACCOMPANYmay not ACCOMPANY
SERVICEs
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Pure service
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Service as a primary component
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Air travelMajorly service
Products like snacks and magazines involvedmagazines involved
A good - like airplane - is required for its realization
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Hybrid
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RestaurantFood, its preparation
ServiceAND
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Service as a secondary component
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W I D Erange of range of services
exist
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OR
Peoplebased
OREquipmentbased
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processesBased on the followed for the servicefollowed for the service
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Food service 1Grill table service
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Food service 2Cafeteria style service
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Food service 3Buffet service
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Food service 4Counter table service
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Food service 5Englishtable service
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Based on the client’s presence during the serviceduring the service
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OR
Personalservices
ORBusinessservices
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Based on the sector of operation
Private
Non profit
Public
Non profit
Private
Profit
Public
Profit
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BOTHare market offerings
services physical goods
DIFFERENTBut, they are
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HOWHOW
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intangibleServices cannot be felt before purchaseThey are
Customers evaluate their decision by
evidence!
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EVIDENCE
Place
PeoplePrice
EVIDENCE
Equipment
Communication
Symbol
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Manufacture Inventory Distribution
Product supply chain
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SERVICE Production
Consumption
Provider-client interaction is crucial part of services marketing
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SERVICE Production
Consumption
Who?
When?Where?SERVICE
Whom?Where?
Variability is ingrained in services
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perishableServices cannot be stored
They are perishableThey are
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DEMAND SUPPLY,DEMAND SUPPLY,Generally!
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SO
Differential pricing
Non peak demand
Part time employees
Peak time efficiencyNon peak demand
Complementary services
Reservation systems
Peak time efficiency
Shared services
Future expansion facilities
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DEMAND SUPPLY,SO
Differential pricing
Non peak demand
Part time employees
Peak time efficiencyNon peak demand
Complementary services
Reservation systems
Peak time efficiency
Shared services
Future expansion facilities
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Presentation byDivyasree P K
IIT Madras