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How Do I Reach My Customers On Mobile
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How do I reach my customers on mobile?
Transcript of How Do I Reach My Customers On Mobile
How do I reach my customers on mobile?
About Us
Matthew Ho
● Worked web/mobile for 7 years ● Next Digital, Deloitte, Airbnb ● Twitter: @inspiredworlds ● Chicago Bulls Fan!
Head of Product Development at Tapmint
About Us
Tapmint● Innovation, rapid experimentation,
complete solutions ● Native Tongue - First winning team in
Startup Weekend in Australia ● Language game apps - Spanish Smash,
Mandarin Madness, English Eruption ● 500,000 downloads
Content
1. Understanding the mobile landscape 2. App Store Optimisation 3. Marketing Activities 4. Analytics
1. Understanding Mobile App Store Landscape
How it works● Categories ● Curated Store ● Featured ● Rankings: Top Grossing Apps, Top
Free Apps, Best New Apps ● Approval process
2. App Store Optimisation - Screenshots
iOS8 Mobile App Store● App preview video is first asset shown ● First screenshot is even more important ● Consumers can decide based on image ● App design has to be awesome ● Submit with version update
2. Description
● Elevator sales pitch ● First two lines are critical ● Invites user to click on “more”
App Store Description
3. Keywords in listing
● Can choose keywords ● These are not shown in the listing ● What do your customers search for? ● Tools - Sensor Tower, App Annie ● Competition
In iTunes admin
3. Marketing activities
● PR - Language & Education ● App review websites - not effective ● Blogs ● Social Media ● Reaching out on Twitter ● ASO - Organic search
A number of channels
3. Marketing activities
● Mobile advertising experiments ● Education app stores ● Kids tablet - nabi ● Direct sales to schools - long sales cycle ● iTunes education volume purchase ● Find people that had need & engage
A number of channels
4. Analytics provides insights
● Downloads ● Active User (Daily, Weekly, Monthly) ● Retention ● Conversion funnel ● User acquisition ● Quality of install
Contact Me
● Email: [email protected] ● twitter.com/inspiredworlds ● Website: http://tapmint.com ● Personal blog: http://inspiredworlds.com
(Top 20 Australian best business blog)
