How Do I Know If My SEO Is Working?

HOW DO I KNOW IF MY SEO IS WORKING?SEPTEMBER 8, 2016 11:30AM ESTWEBINAR

PRESENTED BY COLTON MILLER (@Hectick_C), SENIOR SEO STRATEGIST AT BOOSTABILITY.COM

http://boostability.com/

“How can I evaluate that my SEO strategy is working for me?”

–question from @Boostability Twitter follower

WHAT TO EVALUATE

1. Crawl-ability and

Indexing

2. Visibility and Ranking

3. Traffic and Website

Usage

4. Conversion and Sharing

CRAWL “ABILITY” AND INDEXINGThis is where you should start!

Google Search Console

o Find out critical errors on your website and its ability to be crawled by the search engines.

Note: If your site has any trouble with being crawled or indexed, it is unlikely that you will see results in any other metrics. Ensuring your website is indexed is required before you can analyze the success of your website.

Indexing should be your first concern. To learn how to index your website, visit www.Boostability.com/Boost-U Google Training for how to set up Google Search Console or request help with your website Submission through our Free SEO Tools links.

http://www.boostability.com/Boost-U

CRAWL “ABILITY” AND INDEXING• Is your website getting

crawled regularly?


crawled regularly?

• Do the search engines index your website and content?


crawled regularly?


• Are there any site issues or errors that can be corrected?


crawled regularly?


• Are there any site issues or errors that can be corrected?

• Can you optimize anything to make using your website easier?

VISIBILITY AND RANKINGThese are some of the more initial metrics you want to look at when gauging SEO success. They represent the roads that help bring traffic to your website.

SEMRush

o You can find rankings and keywords that you may not have been aware you showed up for.

VISIBILITY AND RANKING• Are you showing up in the

search engines for user queries?



• What are the keywords your website is showing up for?




• Is your website keyword rankings increasing or decreasing?




• Is your website keyword rankings increasing or decreasing?

• Are there keywords that you rank for that surprise you?

TRAFFIC AND WEBSITE USAGEThese are the mid-phase metrics you want to evaluate to determine progress. They can show you how many people are reaching your site, where they are coming from and how they use your website.

Google Analytics

o View your visitors and where they came from you can also see how they used your website.

TRAFFIC AND WEBSITE USAGE• Do you have people

reading your website?



• Where do the majority of your users come from? (Search engines, social media, direct, etc.)




• What are the most popular pages on your website?





• Is the traffic increasing day over day, week over week, month over month?

TRAFFIC AND WEBSITE USAGE• Do you have people reading

your website?




• Do users engage with your website positively?

TRAFFIC AND WEBSITE USAGE• Do you have people reading your

website?




• Do users engage with your website positively?

• Are they getting their intended experience from your website and accomplishing what they came to do or search for?

CONVERSION AND SHARINGThe final metric to try and measure the benefits of SEO is to analyze your conversions and share-ability. This comes down to your bottom line or goals you have for the website and if you are meeting, succeeding, or failing at them.

Buzz Sumo

o Discover the best content related to your keywords to help you create or compare your content.

CONVERSION AND SHARING• Do you have goals defined

for your website?

• What is the end goal?

• To sell?

• To inform?

• To entertain?


for your website?

• Are you meeting your goals or objectives?


for your website?


• Is your content getting shared?

• If not, why?

• If so, what type of content is most popular?

• Compare your content to other similar content that has been shared.


for your website?


• Is your content getting shared?

• What can you do to improve your website or its content?

• Is this something your SEO is helping with?

TOOLS RECAP• Google Analytics - for traffic

and site usage data

• Traffic

• Usage

• Conversions

• Sharing


and site usage data

• Google Search Console - for website crawlability, indexing, and visibility

• Crawlability

• Indexing

• Visibility

• Impressions


and site usage data


• SEMRush - for keyword and competition discovery tool

• Visibility

• Ranking

• Sharing

• Content analysis

TOOLS RECAP• Google Analytics - for traffic and

site usage data



• Buzz Sumo - to compare your content to other content and find influencers

• Visibility

• Sharing

• Influence

• Engagement

• Trust

TOOLS RECAP• Google Analytics - for traffic and

site usage data



• Buzz Sumo - to compare your content to other content and find influencers

• Free Website Score - for an overview of website success and changes in success metrics

• www.FreeWebsiteScore.com

http://www.freewebsitescore.com/

TIPS FOR SUCCESS• Websites are just like

people; they are all unique



• What makes your SEO successful is ultimately defined by you and your company goals




• Different objectives requires different priorities when it comes to SEO





• SEO is a game of strategy, just like chess - if you rush it, you often set yourself up for failure





• SEO is a game of strategy, just like chess - if you rush it, you often set yourself up for failure

• Testing and improving is a necessary constant in SEO

Visit www.Boostability.com/Boost-U for past webinars and to register for our September

webinar

http://www.boostability.com/Boost-U

How Do I Know If My SEO Is Working?

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