© Competitive Advantage Consultancy Ltdwww.cadvantage-knowledge.co.uk © Competitive Advantage Consultancy Ltdwww.cadvantage-knowledge.co.uk

How Construction Decision Makers gather information on

product and design solutions.A snapshot based on findings from

The Construction Media Index research

© Competitive Advantage Consultancy Ltdwww.cadvantage-knowledge.co.uk

In June – August this year we asked 478 construction professionals how they gather information to inform their product and design decisions.

Respondents roles included:• Architects• Engineers• Housebuilders• Merchants• Contractors

The full findings of the research are presented in a series of reports called The Construction Media Index 2015. Sponsored by:

© Competitive Advantage Consultancy Ltdwww.cadvantage-knowledge.co.uk

Construction Journal ReadershipIn construction more read online publications than hardcopy magazines & journals

News News28%72%

Hardcopy journals are used more for browsing. Online used as a reference.

All age groups have similar reading habits, but there are variations across the professions.

© Competitive Advantage Consultancy Ltdwww.cadvantage-knowledge.co.uk

How the Construction Industry uses Social Networks

31%12

2

Those aged 36 - 55 are more active on social media for work than other age groups.

The most popular time of day to access social networks is between 12.00 and 2.00pm

GENERATION Y

GENERATION X

BABY BOOMERS

54%

16%

© Competitive Advantage Consultancy Ltdwww.cadvantage-knowledge.co.uk

How the Construction Industry uses Social Networks

More than a half of construction decision makers use social networks for work.More than a third of construction decision makers anticipate increasing their social media usage for work in the next 12 months.

© Competitive Advantage Consultancy Ltdwww.cadvantage-knowledge.co.uk

How the Construction Industry uses Social Networks

LinkedIn is the most used network.

Google+ is the most popular for finding product information.

© Competitive Advantage Consultancy Ltdwww.cadvantage-knowledge.co.uk

Delivering CPD to Construction Professionals

Online is being used more but personal delivery in the office is the preferred choice.

© Competitive Advantage Consultancy Ltdwww.cadvantage-knowledge.co.uk © Competitive Advantage Consultancy Ltdwww.cadvantage-knowledge.co.uk

The Construction Media Index, now in its fourth edition, reveals how Architects, Engineers, Housebuilders, Merchants and Contractors gather information to inform their product and design decisions.

The full findings are presented in a series of reports called The Construction Media Index 2015.

www.cadvantage-knowledge.co.uk