How do companies make themselves memorable to consumers?

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How do companies make themselves memorable to consumers?

Transcript of How do companies make themselves memorable to consumers?

Page 1: How do companies make themselves memorable to consumers?

How do companies make themselves memorable to consumers?

Page 2: How do companies make themselves memorable to consumers?

The BrandName of company1. GoogleThe name started as a joke about the amount of information the search engine could search, or a googol of information. (A googol is the number 1 followed by 100 zeros.) 2. VolkswagenVolkswagen literally means "people's car." Adolf Hitler initially came up with the idea for "cars for the masses," which would be a state-sponsored Volkswagen program. 4. Coca-ColaCoca-Cola's name comes from the the coca leaves and kola nuts used as flavoring in the soft drink. 5. ReebokReebok is an alternate spelling of rhebok, an African antelope. 6. VerizonVerizon is a combination of the words veritas, which is Latin for "truth," and horizon.7. AppleSteve Jobs named the company after Apple Records, the recording company of his favorite band, The Beetles.

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The Brand

Slogans:• Save Money. Live Better.• Between love and madness lies obsession.• Make. Believe.• Share moments. Share life.• The happiest place on earth.• Finger lickin’ good.• Have it your way.• Melts in your mouth, not in your hands.• Open Happiness.

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The BrandJingles

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Logos

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Just like companies…

• Job seekers should create their “personal brands”

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Your Assignment

Part I: Logo mini presentationPart II: Create your personal logo, write a paragraph describing it, present it


Memorable movie quotes

Memorable movie quotes

Student perceptions of themselves as ‘consumers’ of higher ...

Student perceptions of themselves as ‘consumers’ of higher ...

PROTECTING CONSUMERS FROM THEMSELVES: CONSUMER · PDF file157 PROTECTING CONSUMERS FROM THEMSELVES: CONSUMER LAW AND THE VULNERABLE CONSUMER M. Neil Browne* Kerin Bischoff Clapp**

PROTECTING CONSUMERS FROM THEMSELVES: CONSUMER · PDF file157 PROTECTING CONSUMERS FROM THEMSELVES: CONSUMER LAW AND THE VULNERABLE CONSUMER M. Neil Browne* Kerin Bischoff Clapp**

Consumer Education and Outreach. OUR MISSION To work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.

Consumer Education and Outreach. OUR MISSION To work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.

Online customer reviews vs celebrity-endorsed sport brands ... · companies themselves using social media platforms, consumers also value learning about other consumers’ experiences

Online customer reviews vs celebrity-endorsed sport brands ... · companies themselves using social media platforms, consumers also value learning about other consumers’ experiences

Memorable moments

Memorable moments

Are consumers already living the future of health? · 2020. 9. 2. · recommit themselves to understanding consumers and creating a multifaceted strategy that speaks to where consumers

Are consumers already living the future of health? · 2020. 9. 2. · recommit themselves to understanding consumers and creating a multifaceted strategy that speaks to where consumers

1 Protecting Consumers from Themselves Presented by the State Information Security Office & the California Office of Privacy Protection September 13, 2007.

1 Protecting Consumers from Themselves Presented by the State Information Security Office & the California Office of Privacy Protection September 13, 2007.

Proyecto memorable

Proyecto memorable

Experiential Retail - Indiaretailing.com · • To be a part of something larger than themselves. ... Arola - JW Marriot, Mumbai. Making a Chef based activity a memorable experience.

Experiential Retail - Indiaretailing.com · • To be a part of something larger than themselves. ... Arola - JW Marriot, Mumbai. Making a Chef based activity a memorable experience.

Memorable final

Memorable final

REDEFINING THE CUSTOMER EXPERIENCE · memorable customer experience that will resonate with consumers. And that means understanding precisely what the customer’s beginning-to-end

REDEFINING THE CUSTOMER EXPERIENCE · memorable customer experience that will resonate with consumers. And that means understanding precisely what the customer’s beginning-to-end

Generic Classes - TechTargetmedia.techtarget.com/.../Misc/professionaldotnet_ch04.pdf · 2006-06-07 · Generic Classes Many developers will view themselves primarily as consumers

Generic Classes - TechTargetmedia.techtarget.com/.../Misc/professionaldotnet_ch04.pdf · 2006-06-07 · Generic Classes Many developers will view themselves primarily as consumers

Can consumers design and manufacture products by themselves?

Can consumers design and manufacture products by themselves?

Memorable Movies

Memorable Movies

PokerFace: Game Players Themselves Are Truly Memorablesyscore.sejong.ac.kr/~woongbak/publications/C18.pdf · 2020. 3. 11. · PokerFace: Game Players Themselves Are Truly Memorable

PokerFace: Game Players Themselves Are Truly Memorablesyscore.sejong.ac.kr/~woongbak/publications/C18.pdf · 2020. 3. 11. · PokerFace: Game Players Themselves Are Truly Memorable

0/01 7 Congress/Reports...extremely rapid rise in prices during 1973 was hurting consumers. Not only was inflation not hurting consumers, but consumers themselves failed to realize

0/01 7 Congress/Reports...extremely rapid rise in prices during 1973 was hurting consumers. Not only was inflation not hurting consumers, but consumers themselves failed to realize

Memorable Experiences

Memorable Experiences

Memorable Quotes

Memorable Quotes

Consumer Reports Food Safety and Sustainability · Consumer Reports Mission: To work for a fair, just, and safe marketplace for all consumers and empower consumers to project themselves.

Consumer Reports Food Safety and Sustainability · Consumer Reports Mission: To work for a fair, just, and safe marketplace for all consumers and empower consumers to project themselves.