HOW DIGITISATION TRANSFORMS A REGIONAL...
Transcript of HOW DIGITISATION TRANSFORMS A REGIONAL...
![Page 1: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/1.jpg)
HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHER
O c t o b e r 1 2 t h , 2 0 1 7 i n B e r l i n
![Page 2: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/2.jpg)
SCHWÄBISCHE ZEITUNG | largest daily in BW (IVW II/17: 165.373 sold copies)
2
22 Editions ca. 8.500 km², ¼ of the area of Baden-Württemberg North - South 170 km East - West 115 km Appr. 1,3 Mio. people living in the area
![Page 3: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/3.jpg)
CEO: Dr. Kurt Sabathil appr. 900 Employees
Central Services Finance/Controlling Human Resources
Information Technology
Logistic
Digital
TV / Radio
Services
22 Dailies 165.373 copies/day (IVW II/17)
Postal Services appr. 100.000 letters/day
schwäbische.de
Regio TV Stuttgart
Dialog Plus Callcenter
Weekly for non subscription household 213.000 copies on Saturday
Merkuria Logistic
maerkte.schwäbische.de
60% Regio TV Ulm
Networx Crossmedia Agency
14 Weeklies 544.000 copies
Merkuria Distribution 5.300 Part-Time Employees
südfinder.de
Regio TV Bodensee
bitzilla Digital Agency
60 Community Papers 147.000 copies/week
50% Agency Frey Leaflet Distribution
startbahnsüd.de
Radio Neckaralb Live Reutlingen/Tübingen
CONTUR Corporate Publishing
10 Magazines 288.000 copies
50% Schneider Directmarketing Leaflet Distribution
bodensee.de
44% Radio 7
Schwäbisch Media Academy Human Resource
development/consulting
33% Nordkurier 71.007 copies/day (IVW II/17)
Weeklies 230.590 copies
Investments/Cooperations - kimeta - fupa.net
25%
Radio Seefunk 50% Printeries
Ulm, Weingarten 3,3 Mio. copies/week
ORGANIZATION CHART
![Page 4: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/4.jpg)
THE DIGITAL REVOLUTION
![Page 5: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/5.jpg)
LINEAR DECREASE OF DATA STORAGE COSTS
12.10.2017 5
![Page 6: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/6.jpg)
EXPONENTIAL GROWTH OF DATA TRANSFER RATES
12.10.2017 6
![Page 7: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/7.jpg)
EXPONENTIAL GROWTH IN COMPUTER POWER
7
![Page 8: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/8.jpg)
ORGANIZATION / ADMINISTRATION D I G I T I S A T I O N I M P A C T
![Page 9: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/9.jpg)
COMPLETE DIGITAL WORKFLOW TROUGHOUT THE COMPANY
9
- Print Production
- Page Make-up
- Radio
- TV
- Online
- Circulation
- Sales
ERP
HR (Cloud)
Finance
Online-Shops
Products
Clients
Suppliers
Employees
TV Production
Production
- Print Planning
Radio Product.
DCX
Online CMS
DMS Archive
DMS Workflow Archives
Order
Invoice
Printers proof
Confirmation
Invoice
ePaper
Order
Digital
Newspaper
Free paper
Leaflets
Magazins
Digital
Mobile
Portals
TV
Radio
Reminder
Salary
Travel Expens.
Vacation
![Page 10: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/10.jpg)
COST AND PROCESS EFFICIENCY
12.10.2017 10
Investment in IT: simple and flexible (to deal with new market requirements)
Standardization and Automation of the work-flow
Lean Management and Continuous Improvement Processes
Self-learning systems and Artificial Intelligence
![Page 11: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/11.jpg)
BUILDUP EDITORIAL AND DIGITAL STAFF
12.10.2017 11
Full Time Employees2016 2008 Variation
Editors Main Edition 32 30 2Editors Local 117 101 16Editors Online 8 0 8Video Journalists 4 0 4Crossmedia Trainees 24 16 8 Sum Editors/Trainees 185 147 38Media Designers 6 0 6Digital Business Unit 29 4 25CDO/Data Analysts /AI (´17) 3 0 3
72
![Page 12: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/12.jpg)
STAFF STRUCTURE | AGE
12.10.2017 12
23,63%
28,65%20,00%
20,23%
6,32% 1,17%
under 20
20-29
30-39
40-49
50-59
over 60
Average age (without temporary personnel): 39,97 years
25 % of our employees < 29 years 50 % of our employees < 38 years
![Page 13: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/13.jpg)
EDITORIAL D I G I T I S A T I O N I M P A C T
![Page 14: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/14.jpg)
06.10.2017 14
New digital products
![Page 15: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/15.jpg)
NEW DIGITAL STORYTELLING
12.10.2017 15
„Our farmers“ editorial serial: Texts, pictures, audios, videos and 360 degree tours Nominated for the prestigious Ernst-Schneider-Preis
![Page 16: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/16.jpg)
NEW DIGITAL SERVICES
16
Interactive data-based maps – automatic updated e.g. Storm warnings, Location of the emergency doctors
Area covers emergency doctors Current weather risk
![Page 17: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/17.jpg)
EDITORIAL-DASHBOARD | CHARTBEAT
17
Number of current users
Articles on the decline
Engagement time per user
Where are the users coming from?
Engagement time on the article Articles
on the rise
How does the site perform compared
to a week ago?
![Page 18: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/18.jpg)
DIGITAL SUBSCRIPTION (PAID CONTENT)
12.20.2017 18
digital subscriptions total
media combi additional to print (4,90 € p.m.)
digital premium (22,99 € p.m.)
Digital live (6,99 € p.m.)
![Page 19: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/19.jpg)
REGISTERED USERS | AFTER INSTALLING METERED PAYWALL IN MAY 2014
12.10.2017 19
![Page 20: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/20.jpg)
CIRCULATION DEVELOPEMENT IN PAST 12 YEARS
12.10.2017 20
-24,4% -17,4%
-10,6%
DEUTSCHLAND BADEN-WÜRTTEMBERG SCHWÄBISCHE ZEITUNG
SOLD COPIES IVW II/2017 VS. II/2005
G E R M A N Y
Source: BDZV-Umsatzerhebung
![Page 21: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/21.jpg)
MARKETING D I G I T I S A T I O N I M P A C T
![Page 22: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/22.jpg)
SOCIAL MEDIA FOLLOWER SCHWÄBISCH MEDIA
12.10.2017 22
= 393.486 Follower
f
t
w
s
Facebook 350.794
Twitter 19.813 Whatsapp 18.818
Sonstige 4.061
![Page 23: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/23.jpg)
12.10.2017 23
![Page 24: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/24.jpg)
12.10.2017 24
![Page 25: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/25.jpg)
06.10.2017 25
![Page 26: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/26.jpg)
![Page 27: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/27.jpg)
SALES D I G I T I S A T I O N I M P A C T
![Page 28: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/28.jpg)
CROSSMEDIA RE-ORGANISATION SALES DEPARTMENT
12.10.2017 28
Products
Print Digital TV Magazines Events Newspapers schwäbische.de Regio TV Lifestyle Career Fair
Free papers Epaper/ App Business Real Estate Fair
Community Papers Social Media YouTube.de Health Business Talks
Key Accounts
Events
Travel
Auto
Real Estate
Jobs
Special products
Business
Health
Development of customer fit products Cooperation
Crossmedia Agency NETWORX
Corporate Publishing Agency CONTUR
![Page 29: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/29.jpg)
Crossmedia marketing Real Estate Real Estate
Newspaper Real Estate
Free Paper Real Estate Online
Real Estate Non subscription households
Real Estate Magazine
Real Estate Fair
Real Estate Local TV
![Page 30: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/30.jpg)
SALES-DASHBOARD (CRM-TOOL)
12.10.2017 30
Overview Sales projects
Reminders
Data quality of the customers Sales forecast
current year
Sales per month actual vs.last year
Sales in pipeline Next activities planned/overdue
Soon ending contracts
![Page 31: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/31.jpg)
DIGITAL CLASSIFIED
12.10.2017 31
![Page 32: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/32.jpg)
DIGITAL AGENCY
12.10.2017 32
![Page 33: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/33.jpg)
VIDEO PORTAL FOR TRAINEES
12.10.2017 33
![Page 34: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/34.jpg)
ONLINE-ONLY MAGAZINE | WWW.KATSCHING.DE
12.10.2017 34
![Page 35: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/35.jpg)
DIGITAL EVENT BOOKING PORTAL
12.10.2017 35
![Page 36: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/36.jpg)
AD-REVENUES REGIONAL NEWSPAPERS 2016 VS. 2006
12.10.2017 36
Source: BDZV-Umsatzerhebung
-40,7%
-29,4%
GERMANY SCHWÄBISCHE ZEITUNG
![Page 37: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/37.jpg)
FROM BIG DATA TO SMART DATA
![Page 38: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/38.jpg)
WHAT IST BIG DATA?
12.10.2017 38
Customer / User
![Page 39: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/39.jpg)
BIG DATA ACTIVITIES
12.10.2017 39
![Page 40: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/40.jpg)
IT INFRASTRUCTURE – SOFTWARE ARCHITECTURE
12.10.2017 40
analytical frontend
machine learning libraries & in memory-computing
data sources
etc.
datawarehouse
data storage
all tools are open-source-software!
![Page 41: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/41.jpg)
IT INFRASTRUCTURE – DATA LAKE ARCHITECTURE
12.10.2017 41
Staging-Layer 1:1-image of raw data
Transformation-Layer structuring, feature engineering, data quality
Safety-Layer privacy and data protection issues:
main-datamodel, i. e. de-pseudonymisation (SM_ID…), personal data (names, …), opt-in-management
Integration-Layer integration, archive- and event-tables,
pseudonymisation (SM_ID)
Export-Layer results (tables, scores, …)
![Page 42: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/42.jpg)
PREDICTIVE ANALYSTICS – CHURN MODEL
12.10.2017 42
preparation & exploration data acquisition and integration correlations, cross-tabs feature engineering
modeling & prediction historical information for each
subscription more than 60 features classification algorithm
results & actions proactive customer retention
campaign
Client-ID churn probability
8234567 0,768
8234568 0,135
8234569 0,890
8234570 0,451
… …
subscription duration
complaints complaints
age age age age
≤ 4 years > 4 years
> 2 ≤ 2 ≤ 3 > 3
![Page 43: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/43.jpg)
PREDICTIVE ANALYTICS – EFFICIENT RESOURCE PLANNING FOR SALES AGENTS
06.10.2017 43 06.10.2017
identification of KPIs data acquisition and integration distribution, statistics, … feature engineering
modeling & prediction historical information for each
customer anomaly detection for each
parameter conversion in traffic light score
results & actions warning mechanism for sales
agents more efficient use of resources
client-ID sales performance
4216714
4216714
4216714
… … fre-
quency
volume (mm)
market share
…
12.10.2017
![Page 44: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/44.jpg)
ARTIFICIAL INTELLIGENCE (AI)
Writing Bots (Sports, Financials a.o.)
Chatting Bots (Call Center, Social Media Channels)
Learning Patterns and Predictive Analysis
Automated Personalisation of Content out of database: User should always get his personal, intelligent content where ever he is
12.10.2017
![Page 45: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/45.jpg)
Project: Development of an algorithm to automatically send personally relevant local news and services to individuals based on the profile of their user behaviour
Google grants >100.000 $ for the project
Prototype to be developed by June 2018
End of project in April 2019
12.10.2017 45
![Page 46: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/46.jpg)
NEW BUSINESS FIELDS D I V E R S I F I C A T I O N
![Page 47: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/47.jpg)
PORTFOLIO SCHWÄBISCH MEDIA
12.10.2017 47
Stars
Cash Cows Dogs
?
Market- Growth
Relative Market Share (Profitability)
Schwäbische Zeitung
Free papers Radio7 Community Papers
Nordkurier
Leaflet distribution Mail services
Regio TV
Digital-Subscriptions kimeta
Radio Neckaralb
Magazines
lakeconstance.de CONTUR
südjobs.de
startbahnsüd.de
Digital market place
cinema
Events
HR-Services
Agency services
![Page 48: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/48.jpg)
GROWTH OUTSIDE NEWSPAPER
12.10.2017 48
Newspaper revenues are stable, growth with other activities (Index 2005 = 100)
2005 2016
Other Revenues
Newspaper Ad Revenues
Newspaper CirculationRev.
Reve
nues
43%
44%
13%
100. 31%
26%
43%
125.
![Page 49: HOW DIGITISATION TRANSFORMS A REGIONAL PUBLISHERevents.wan-ifra.org/sites/default/files/field_ecm_file/sabathil_kurt_0.pdf · Jobs . Special products . Business . Health . Development](https://reader033.fdocuments.us/reader033/viewer/2022052008/601cabf8a407ba37471ef83e/html5/thumbnails/49.jpg)
DIGITISATION HELPS US TO KEEP FLYING!