How Digital Marketing Experience can Improve Leadership Development (video link in description)
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Transcript of How Digital Marketing Experience can Improve Leadership Development (video link in description)
![Page 1: How Digital Marketing Experience can Improve Leadership Development (video link in description)](https://reader030.fdocuments.us/reader030/viewer/2022020410/5875d1371a28ab8f438b5453/html5/thumbnails/1.jpg)
Redefining Leadership Development for Digital [email protected]
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Disruption of Business & Leadership Development
Started in Digital Marketing
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Massive Challenges1) Brand New Profession
2) Converging Generations
3) Constant Change
4) Demanding Business Expectations
5) Deluge of Data and Technology
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•Over56%oforganizationsarebeingdisruptedbydigitalizationofbusiness,technologyanddata(Deloitte)•Only 30%ofemployeessatisfiedwithfuturecareeropportunitiesattheirorganizations(CEB)•46%oftransitioningleadersunderperform(CEB)•Almost66%oforganizationswillfaceaninternalskillsshortageinthenext3–5years (CEB)•73%ofheadsofHRdonotplantoaddmanagementlayersbackintotheorganizationinthenext5years(CEB)
Source:Deloitte,CEBGlobal“TheNewPathForward”
We’re at an Inflection Point
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The Solo Rock Star Leader Isn’t Relevant
Anymore
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Reality: Connections, Change, Complexity
AccordingtoaCEBresearchstudy,overthelast3years:•57%increaseingeographicallydispersedworkplaces•50%increaseinmatrixorganizationalstructure•76%increaseintimespentfindingandreviewingdata•60%ofemployeesreportmorethan10peopleinvolvedinday-to-daywork•50%increaseinrelianceonotherstogetworkdone
Source:CEBGlobal“MeasuringEnterpriseContribution”
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Individuals:EmbraceUniqueApproach
Networking:EffectiveTeam
Work&Collaboration
Data:Decision-Making&Insights
EFFECTIVELEADERSHIP
DEVELOPMENT
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6 Ways to Develop New Leaders 1. Promote&ValueIndividual’sUniqueLeadershipStyles
2. Coach,don’tManage3. HireforCapacity,notCapability,andThenTrain4. EmbraceTransparency5. BeaPurpose-DrivenLeader6. Re-Define&Re-MeasureLeadershipwithEnterpriseModel
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The New Leadership Paradigm