SOCIAL ECOSYSTEM

How digital management tools like Hootsuite can improve your organization’s communications and messaging.

Julio C. DominguezInternet Media Strategies

Optimizing Social Media

An introduction to Hootsuite

Free version vs. Premium version

How to connect your Twitter and Facebook to Hootsuite.

How to set up hootsuite

Agenda:

1. DEFINE STRATEGY

• Review the goals of your organization’s social media strategy

• Determine the objectives of the planned social media campaign (eg. Education & Outreach, Leads, Fundraising, get media attention, web traffic...)

• Target the physical scope of your campaign based on geography, demographics, policy, events, call to action...

• Identify the social media channels for publication, based on scope.(Facebook, Twitter, Google+, Youtube...)

• Review metrics being used to measure social media, and adjust for the nature of the specific campaign, if necessary.

• Coordinate with campaigns in other media for amplification potential.

Optimizing Social Media

• Socialize final campaign plan with stakeholders for feedback (Meetings, events, Groups or collaborate on topic campaigns)

2. Develop Content

• Build a publishing calendar with hootsuite’s publisher for message frequency and social network destination

• Strike a balance between scheduled content and live interaction

• Develop hashtags and content specifically curated for each social network

• Coordinate with other team members to approve content

Twitter:The Average Charge per Hospitalization for Persons with #Diabetes in #BernCo is: $10,712.00 #NM #ABQ @jointcenter

Facebook:

3. Execution

• Build a campaign-specific hootsuite tab to monitor campaign-related terms and hashtags (tip: share streams with stakeholders)

• Route incoming traffic to the best resource with assignments

• Ensure that the tone is human and on-topic by approving outgoing messages

• Archive messages for later analysis

4. Measure and enhance

• Use custom URL parameters to link traffic from a social media campaign to conversion of on-site web goals

• View live engagement through message tags to optimize content on the fly or gather lessons for the next campaign (tutorial next page)

• Build custom analytic reports to quickly share the impact of social campaigns with stakeholders

Not enough time?

Social Media management tools

Centralized ManagementSynchronized Scheduling

Maximize Reach Manage Multiple Campaigns Measure and Track Results

Free version VS PRO

Pro Version

Assign Roles to another team for posts.

Live Example:-Connect hootsuite to Tweeter/Facebook and RSS Feed

-Take a picture and post

Thank You!

Questions? Or Comments?

Contact Information:

Bcplacematters.comFacebook: https://www.facebook.com/BCPlaceMattersTwitter: @BCPlaceMattersYoutube: BCPlaceMatters

Julio Dominguezjdominguez@bcplacematters.com(505)504-4742

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