'How did you used new media technologies in the construction, research, planning and evaluation...

6
How did you use new media technologies in the construction and research, planning and evaluation stages? By Emily and Amie A2 Media Studies (Software)

Transcript of 'How did you used new media technologies in the construction, research, planning and evaluation...

Page 1: 'How did you used new media technologies in the construction, research, planning and evaluation stages? '

How did you use new media technologies in the construction

and research, planning and evaluation stages?

By Emily and Amie A2 Media Studies

(Software)

Page 2: 'How did you used new media technologies in the construction, research, planning and evaluation stages? '

Photoshop- Image EditingWe used photo shop a lot during the creation of our video and DigiPak, as it helped us to

easily create digital designs and edit photos to a professional standard.

We used photoshop to edit photos by adjusting the brightness and the white balance through the contrast and other tools to create a more professional looking image. We also removed any blemishes from the image by using the spot healing brush tool and touched up any makeup mistakes using the eye dropper tool and then an airbrush to create a flawless finish. This made a huge difference to the photos we used in the final version of our DigiPak advert and album cover.

Page 3: 'How did you used new media technologies in the construction, research, planning and evaluation stages? '

Photoshop- Advert and Album Cover Creation

This shows a quick mock up of a James Bay advert demonstrating the different techniques we used when creating the advert. As shown photoshop enabled us to use a variety of different tools such as text, with hundreds of different fonts, allowing us to get our intended theme across on the advert/front cover.

Another tool used was the line tool which helped to create the slick and crisp finish on our advert.

The ‘magic wand tool’ helped us to take James Bay’s original logo and place onto our album cover, even using the stroke tool to make it look more defined on the cover. This made our cover look more authentic and created further star iconography for our artist.

Photoshop also allows us, as shown, to add colour with ease, this really helped to carry the same mustard yellow colour throughout our digiPak, as without this tool we probably would have had may different shades of yellow, making our digiPak look messy and unprofessional.

Page 4: 'How did you used new media technologies in the construction, research, planning and evaluation stages? '

Final CutFinal cut was a huge part in the creation of our video. It helped us to edit our video in an efficient and professional way. We used tools such as the blade tool to help us to quickly cut our footage into little sections so that we could select the usable footage from a clip that could be 3 minutes long. Final cut was ideal when editing as we were able to trim and select certain clips which helped us to select the clip we wanted and trim accordingly in order to fit the beat of the music for example. Final cut helped us to improve the transitions within our video, so as shown within the video we put cross dissolves as our transitions to help one clip flow into the next making the video look more slick and thought through. We were also able to put affects onto the video such as the colour overlay (as shown on the bdrige of the video)and a ‘50s TV effect’ which is used within the majority of performance within the video.

Also within this video we were able to overlay two clips which is where one clip overlays the other but is slightly more transparent. This creates a really professional look within the video and adds quite an ethereal feel to the video; epitomising the freedom our narrative performer feels.

Colour Overlay

Page 5: 'How did you used new media technologies in the construction, research, planning and evaluation stages? '

Final CutFinal cut also helped us within the development of our evaluation. After getting the footage for question three (audience feedback) in our evaluation we put all the footage into final cut and created a YouTube video with text in between the clips to show the questions our audience are answering. This helped us

to create a short but informative video collecting feedback in an interesting yet practical way.

Page 6: 'How did you used new media technologies in the construction, research, planning and evaluation stages? '

WordPress

Wordpress has been one of the most useful pieces of software in the planning and presentation of different aspects of the video; as well as the video itself. It has helped us to present our planning and any ideas or photography in a detailed but neat and organised way, also the fact that we can add different pages helps people have easy access to the work we’ve done. Wordpress has also been good for helping to display the social media we have been using to present our planning in a visual way, the instagram posts that appear on the right hand side of the blog helps to draw the eye straight away and lead people to our instagram page.

Also the social media icons on the right hand on the page help to lead people quickly to our Instagram, Pinterest or YouTube accounts.