How did you attract your audience?

To attract my audience I took into consideration my audience research questionnaire and focus group feedback in my primary research so that I could use conventions that would be fitting. My questionnaire stated that around half of the people that filled it in, they either like alternative or rock, therefore I combined this to accommodate to both by having the genre of indie rock. I addressed this audience through the use of popular indie rock musicians on my cover and contents within the cover lines, For example, Arctic monkeys and Haim. In my focus group they said that they would prefer an instrument or prop, clearly showing the musical aspect.The price of my magazine is £2.50 as I thought that this would be an affordable price, as my audience research graph showed that the majority of people were unemployed. Also as my audience is predominantly students in further education it can be resumed that they would benefit from a cheaper magazine. Considering audience demographics I believe my audience to be of E,D and C1, the monthly price would be affordable. Also the tag line of “festival guide” would attracts these demographics as it is a common interest in young, working class people to attend festivals. In addition the “day to day guide” aspect addresses the audience as younger people would need a guide as they are perhaps less experienced.

I also addressed my audience by making sure that my designing my layouts to be neat and organised so that they are easy to read but look sophisticated.In my audience research questionnaire the feedback stated that the majority of my audience would pay a maximum of £3- £4. I felt that this was potentially too expensive for my magazine as I want to aim for E,D and C1 in the demographics and I felt even though my magazine is monthly I though £2.50 was more fitting. In terms of Maslows Hierarchy of needs, Clash would fall into the love and self belonging category, with a feeling of involvement between the readers and the magazine. I addressed this by featuring an editors note that creates a more personal relationship with the readers.

I also addressed my audience by, in my DPS, using a Question and Answer format which proved the most popular kind of article from my audience research. When writing my Questions I wanted to keep them focused on music rather than gossip, however I did include some aspects of gossip that was still related to music. I did this as I felt that if my questions were too serious, it wouldn’t appeal to the younger audience as much, so I wanted to break my article down making it more light hearted. Within my answers I tried to answer them in detail so that its wasn’t a simple format and childish, yet more sophisticated than a teen magazine question and answer.

At the end of my article, I included questions that would have been asked by the audience, therefore having a more personal relationship with the readers and a sense of involvement. I also attracted my audience by having advertisements and selling points which in my questionnaire people said that they would expect to see in a magazine. I include things like “win tickets” “Festival guide”, all things that my audience would be interested in. I definitely think that this would attract my target audience as they would have a keen interest in gigs and as students they would be attracted in the “win” aspects as that would mean that it would be free.