How did IKEA change furniture retailing forever?
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HOW DID IKEA CHANGE FURNITURE RETAILING FOREVER?
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Transcript of How did IKEA change furniture retailing forever?
PRODUCT NAMES
SWEDISH PLACE NAMES
OCCUPATIONS
MEN’S NAME
WOMEN’S NAME
FLOWERS/ PLANTS
COFFEE TABLES/ BOOKSHELVES
BOOKCASE RANGES
CHAIRS/ DESKS
FABRICS/ CURTAINS
BEDCOVERS/ PILLOWS/ CUSHIONS
QUIRKY MARKETING
IKEA STOCKED 2,50,000 PLASTIC PLACEMATS WITH ROOSTER THEMES BEFORE
CHINESE YEAR OF ROOSTER.
‘AMBASSADOR OF KUL’, ANOTHER QUIRKY CAMPAIGN WHICH GENERATED
EXCITMENT AND AWARENESS.
PROS
CHEAP/ COST EFFICIENT
“OUR IDEA IS TO SERVE EVERYBODY, INCLUDING
PEOPLE WITH LITTLE MONEY.”
-INGVAR KAMPRAD
AUGMENTED REALITY APPLICATION
IKEA INTRODUCED ITS OWN AUGMENTED REALITY APP THAT ALLOWS CUSTOMERS TO
VISUALIZE 3D VERSIONS OF IKEA’S FURNITURE IN THEIR HOME.