How Did I Get Here? A composite story of UX VP's
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How Did I Get Here? And where are we going? Ian Swinson | Salesforce.com - Senior Director, User Experience | @iswinson
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The results of a research project exploring the emergence of the UX VP role with findings from interviews with a dozen UX executives from a variety of technology companies.This was originally presented at the MXConference in 2012.
Transcript of How Did I Get Here? A composite story of UX VP's
How Did I Get Here?And where are we going?
Ian Swinson | Salesforce.com - Senior Director, User Experience | @iswinson
Screws: 11Titanium: 4”Percocet: Lots
Broken Clavicle
Remedy Coffee / Cup of coffeeUX VP
Transition, responsibilities, insights and advice
...in a hierarchy every employee tends
to rise to his level of incompetence.
The Peter Principle
Dr. Laurence J. Peter and Raymond Hullin, 1969
Who did we talk to?
Peter MerholzVP, User ExperienceInflection
Sara OrtloffVP, User Experience,Insights & AnalyticsWalmart.com
Catherine CourageVP, Product DesignCitrix
Rochelle KingVP, User Experience &Product ServicesNetflix
Michael ArentVP, User ExperienceSAP / Business Objects
Kaaren HansonVP, Design InnovationIntuit
Sarah BellrichardSVP, User ExperienceResearch & DesignWells Fargo
Mark McCormickSVP, Customer ExperienceWells Fargo
Arnie LundPrincipal UX LeadMicrosoft
Tom TullisVP, User ExperienceFidelity Investments
Matt HollowayVP, User ExperienceDesignShutterfly
Larry TeslerVP, User Experienceformerly Amazon.com
543
Finding the Participants
MeMe
Co-workers Acquaintances LinkedIn
99
21
Geographically Speaking
How many are authors?
Arnie Lund Catherine Courage Tom Tullis Michael Arent
2.5+ million2.5+ million140
Company Size
Inflection Walmart.com
Whoa!
60 days
Time in the Role
19 years
Career PathFor example: Interaction Design to Management
Associate
Staff
Senior
Lead
Principal
Architect
PrincipalArchitect
Chief DesignOfficer
Manager
SeniorManager
Director
SeniorDirector
Vice President
??
This is a big deal!Or...is it? SVP
Skills TransitionFrom individual contributor to management
ManagementDesign/Research
Skills TransitionFrom production level work to conceptual work
Concept
Design/Research Production
Skills TransitionFrom production to concept...to strategic work
Concept
Design/Research Production
Strategy
Skills TransitionFrom hands on work to management PLUS strategy
VP Starts Somewhere Around Here
Strategy
ManagementDesign/Research
Let’s hear from some UX VPs
Enough preamble?
Preparing > Transitioning > Performing
Preparing Videohttp://youtu.be/jH6KqKQ5IrE
Preparing
Goals
Start small & expand
Get a mentor
And most importanty...ask
yourself, “Is this for you?
Transitioning Videohttp://youtu.be/ZBhqQRnZ4oY
Transitioning
Be selfless
Let go - Trust your people
Stay connected to your craft
Design can be meta
Performing Videohttp://youtu.be/v5vICNnBgug
Performing
Listen & learn
Translate
Facilitate
Process & people
Strategy & tactics
Career PathFor example: Interaction Design to Management
Associate
Staff
Senior
Lead
Principal
Architect
PrincipalArchitect
Chief DesignOfficer
Manager
SeniorManager
Director
SeniorDirector
Vice President
??
This is a big deal!Or...is it?
...in a hierarchy every employee tends
to rise to his level of incompetence.
The Peter Principle
Dr. Laurence J. Peter and Raymond Hullin, 1969
In a hierarchy every employee should
rise to the level of their passion.
The Arnie Principle
Arnie Lund, 2012
How Will You Get There?
Thank You!
All the participants
Peter Merholz
Chelsey Glasson!
Notes & Reminders
Stay tuned to UX Magazine
Follow @salesforceux for updates
Follow us @iswinson and @chelseyglasson
We are hiring!
