How Data Informs Creative Teams In The Facebook Video Era
Transcript of How Data Informs Creative Teams In The Facebook Video Era
How Data Informs Creative Teams In The Facebook Video EraGretchen Tibbits President & Chief Operating Officer
@LittleThingsUSA | @GretchenTibbits2
50% of ALL content published is owned
Over 80% of the video views are on owned or licensed content
Publishing an average of 1,600 pieces of content every month
#1 in Engagement Per Article on Facebook
NewsWhip, August 2016
0MM
75MM
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225MM
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Sept. '15 Oct. Nov. Dec. Jan. '16 Feb. March April May June July Aug. Sept.
YouTube
Owned & Licensed
Facebook Native
Content Creation: Focus on Owned & Licensed Videos
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Internal Pitch & Testing Process
10x HIGHER ENGAGEMENT RATE THAN INDUSTRY AVERAGE
A regression analysis, factoring the performance of over 30,000 pieces of
content published to date.Inputs include Shares,
Likes, Comments, Overall Engagement, CPC, and
CTR.
LittleThings’ meteoric growth is a result of our “art and science” approach to content creation
paired with our proprietary testing algorithm.
Content & Data Drive Our Success
CURATED CONTENT LICENSED CONTENT ORIGINAL CONTENT
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LittleThings Originals: TDBank / Dignity Project
2.7+ MM 91,182Video Views Total FB Engagement
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Facebook Live: Freddie Tinkles and Agador
592,000+ 75,000+Video Views Total FB Engagement
6,100 REACTIONS
1,156 SHARES
3,271COMMENTS
1. Leverage The Immediacy Of The Interactions
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Internal Pitch & Testing Process Key Takeaways
2. Optimize Content For Each Platform
In-Article & On Site Facebook Native
Facebook Live
Key Takeaways
3. Quality Content Prevails
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16000 #1 TOTAL FACEBOOK
ENGAGEMENT PER ARTICLE
Gretchen Tibbits President & Chief Operating Officer@GretchenTibbits | @LittleThingsUSA