HOW DATA AND CONNECTED DEVICES ARE CHANGING THE AGENCY PARADIGM

10.2 Billion Mobile Devices and connections used globally

BY 2018 4.9 Billion Users (64% of the projected global population)

INTERNET OF THINGS (IoT)

INTERNET OF THINGS

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014E 2015E 2016E 2017E 2018E

PCs

Smartphones

Tablets

Internet of ThingsWe are here

Connected Cars

Wearables

Connected TVs

BI Intelligence

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

0

Num

ber o

f Dev

ices

In U

se G

loba

lly (I

n Th

ousa

nds)

Source: BI Intelligence Estimates

Robust brand heritage and reputationRacket result of creative brief

Pushing the limits of what an agency does for clients

HISTORY & PARTNERSHIP

Headsize : 645cm2Weight : 300g / 10.6oz

Motion Analysis Chipset + Microcontroller

150 hours memory

BABOLAT PLAY HOW IT WORKS

Piezo Sensor

Bluetooth + USB

Patent submitted WO2013174922A1

3 axis Accelerometer+3 axis Gyroscope

6 hours battery life

DASHBOARD DEMO

DATA IN THE CLOUD

MOTION ANALYSIS DATA

Stroke Analysis Session Skills Pulse/Ranking

FIRMWARE UPDATE

40M Milestone

Data Insights

Social Insights

New teams, new services

2.0 ATP player adoption

Fan experience

Tennis player community enhancement

Partnership potential

Brand growth

Great rackets, great experiences

Data as change agent

Data as shared proof points

Agency as catalyst to change

#connectedtennis Pro and Fan Experience

CHANGING THE AGENCY PARADIGM

"What many clients are crying out for are products, but too few agencies try new models, so they continue to fight over an ever-shrinking pie without adopting real change."

Patrick Gardner | Perfect Fools

CHANGING THE AGENCY PARADIGM

1. Marketing includes product designs.

2. Changing the way agencies/clients work.

3. New service models.

4. Data is the new creative.

THANK YOU