How creative industries contribute to the EU's Development Policy - Aida Liha Matejicek

International Cooperation and Development DEVCO

•

European University Institute

18 May 2017

Aida Liha Matejicek, PhD

European Commission

DG International Cooperation and Development

Head of Unit, DEVCO B4


How Creative Industries Contribute to

the EU's Development Policy

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Structure of the presentation

I. The EU's International Commitments

II. The EU's Development Policy

III.The Role of Culture in the EU's Development Policy

IV. Importance of Cultural and Creative Industries

V. Culture and Digitalisation

VI. Heritage and Cities

VII.What is next?

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I. The EU's International Commitments

• 2030 Agenda for Sustainable Development

• 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions

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II. The EU's Development Policy

• EU development policy seeks to foster the sustainable development of developing countries, with the primary aim of eradicating poverty (Article 208 of the Lisbon Treaty).

• Development policy is a cornerstone of the EU's external relations.

• EU and its Member States are collectively the world's leading donor.

• European Consensus on Development (2006)

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III. The Role of Culture in the EU's Development Policy (1)

COM/EEAS joint communication to the Council and the European Parliament "Towards an EU Strategy for international cultural relations" adopted June 2016

Culture represents a core component of human, sustainable and inclusive development, and can significantly influence political, economic and social outcomes.

Global Strategy for the EU's Foreign and Security Policy adopted October 2016

Culture in relation to societal resilience, external relations and migration-related issues.

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III. The Role of Culture in the EU's Development Policy (2)

"Towards an EU Strategy for international cultural relations"

1) Fostering sustainable social and economic development

2) Enhancing intercultural dialogue for peaceful inter-community relations

3) Reinforcing cooperation on cultural heritage, through tourism and economic growth

4) Inter-cultural exchanges and mobility

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IV. Importance of Cultural and Creative Industries

Suggested Definitions:

• "Cultural industries" are those industries producing and distributing goods or services which at the time they are developed are considered to have a specific attribute, use or purpose which embodies or conveys cultural expressions, irrespective of the commercial value they may have.

• "Creative industries" are those industries which use culture as an input and have a cultural dimension, although their outputs are mainly functional.

Source: European Commission's Green Paper - Unlocking the potential of cultural and creative industries

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Creative sector as a factor of inclusive and

sustainable development (1)

• generates income through trade and intellectual property rights

• creates new jobs (30 million jobs worldwide)

• improves competitiveness

• youth employment

• facilitates cross-sectoral fertilisation and spill-overs

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Source: Cultural and creative spillovers in Europe: Report on a preliminary evidence review, October 2015






• The important role of SMEs in promoting sustainable development through the cultural and creative industries

• Major constraints:

• unavailability of finance

• lack of entrepreneurial skills

• difficulties in accessing new information and communications technologies

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Implemented by the Secretariat of the ACP Group of States

Funded by the European Union

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ACPCultures + (2012-2017): Spécific objectives

Culture is an integral component of the ACP-EU Development

cooperation Strategy defined in the Cotonou Agreement (particularly

Article 27).

Following this agreement, 3 meetings of ACP Ministers of Culture

have defined the main political and strategic priorities for the sector:

- The Dakar Declaration and its Action Plan (2003)

- The Santo Domingo Resolution (2006)

- The Brussels Resolution (2012)

ACPCultures + is the 3rd intra-ACP support program for the sector.

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http://acpculturesplus.eu/?q=en/content/laccord-de-cotonou-manuel-%C3%A0-lusage-des-acteurs-non-%C3%A9tatiques

http://acpculturesplus.eu/?q=en/content/laccord-de-cotonou-manuel-%C3%A0-lusage-des-acteurs-non-%C3%A9tatiques

http://acpculturesplus.eu/?q=en/content/brussels-resolution-3rd-meeting-acp-ministers-culture


- Highlight ACP diversity of cultural expressions;

- Support and strengthen access to local, regional,

intra-ACP and international markets for cultural

services and goods in ACP States;

- Reinforce ACP cultural operators’ skills;

- Promote intra-ACP and ACP-EU partnerships;

- Contribute to improve the regulatory environment in

ACP cultural sectors

ACPCultures +: Specific objectives

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Activities carried out in over 60 ACP countries and

involving more than 200 cultural operators working in

partnership

ACPCultures +: Key figures and evaluation results

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https://www.google.com/maps/d/viewer?mid=zBuO8O8CrpYU.knKlVMT3PbdM



IV. Importance of Cultural and Creative Industries Example: CCI in Niger

Earth-based Architecture The project enables:

• Identification and preservation of

earthen architecture in West Africa;

Awareness raising; public-private

partnership in culture.

Project Results:

• Trained 116 people trained

(technical and entrepreneurial

capacities)

• Created 50 jobs

• Constructed 1 pavilion for earthen

architecture

• Established Network for promotion

of eco-materials in Niamey

• Series of conferences: The morning

of earthen architecture'

Photo: Restaurant «Le Pilier», Niamey, Niger, 2015

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IV. Importance of Cultural and Creative Industries Example: 'Run', Ivory Coast

Audiovisual sector

- 'Run', directed by Philippe Lacôte, 2014

- Participated actively in the national reconciliation debate.

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IV. Importance of Cultural and Creative Industries Example: Pamoja

A Pan-African Network of Residencies and Production

Aims to encourage shared

creation and circulation of

African artists.

•12 projects of young artists, the

residencies "Débuts"

•3 projects of more established

artists, the residencies "Parcours"

•3 research projects, the

residencies " Recherches"

•50 artists

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Council conclusions on mainstreaming digital solutions and

technologies in EU development policy (28 November

2016)

• Digital technology brings profound changes on value chain for creation,

production, distribution and employment of cultural goods and services.

• From one end of the globe to the other, a growing number of cities are

emerging as creative forces thanks to burgeoning arts and culture

sectors.

• Digital should be a priority for developing countries to enter global

information society and promote online access for their cultural goods

and services including heritage.

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Capital numérique: through digitalisation this initiative aims at rendering ACP works that

are available on analogue supports so that they can be broadcasted on television, in

cinemas or via Internet (in particular VOD) and consulted in media libraries; the overall

objective is to support the kick start of broadcasting of works and audio-visual

productions in ACP countries, by enhancing the value of a catalogue of works and

digital image stocks. The initiative also supports the practice of declaring audio-visual

copyright.

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Example:


Development and implementation of Mokolo: the initiative has been designed as a

one-stop digital platform aggregating information about film and media, making this

available on video-on-demand platforms, as well as making industry-related information

available to practitioners. By increasing accessibility, interconnectedness and the visibility

of African film and audio-visual content, the project aims to support increased access to

local, regional, intra-ACP, European and international markets for cultural goods and

services from ACP countries.

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Example:


Digital United ACP: the project is putting together quality ACP film and television content

on globally-accessible digital platforms, by taking advantage of the rise of 3G mobile

Internet (for local and regional audiences) and through the growing popularity of web-

based VOD platforms (for international audience).

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Example:


VI. Heritage and Cities

New Urban Agenda from Habitat III

- integrates culture in cities in a holistic approach to sustainable

development, including the role of cities in social cohesion and

inclusion; the exercise of citizenship;

- cultural and creative industries; access to culture and culture

diversity; and heritage preservation.

The EUs approach to sustainable urban development recognises the

central role of culture and considers the availability of public space for

all citizens as essential (local development strategies based on cultural

and creative industries may revitalise completely the urban space).

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VII. What is next…

• A new European Consensus on Development

• Renegotiation of the Cotonou Agreement

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Useful Links

Capacity4dev

http://capacity4dev.ec.europa.eu/

Intra ACP

www.acpculturesplus.eu

Europeaid (grants and procurement)

http://ec.europa.eu/europeaid/about-funding_en

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http://capacity4dev.ec.europa.eu/

http://www.acpculturesplus.eu/




How creative industries contribute to the EU's Development Policy - Aida Liha Matejicek

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