How Cool Brands Stay Hot at NHTV
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How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh, presented at the NHTV Breda Digital Entertainment 10 Year Event in Breda (NL) on Thursday February 7, 2013.
Transcript of How Cool Brands Stay Hot at NHTV
Content = conversation for Millennials
8%
12%
9%
17%
14%
15%
17%
21%
15%
22%
20%
20%
21%
24%
25%
33%
34%
38%
41%
37%
41%
42%
47%
49%
33%
31%
35%
28%
38%
35%
31%
31%
34%
28%
26%
26%
An advert you saw online
Apps on your mobile device
An advert you saw on TV
Something you saw on Facebook
A website you visited
Something you want to watch on TV
A video you watched online
Some music you want to listen to
Something you saw on TV
Some music you heard
A film you want to see
A film you saw
All the time A lot A littleTalk about
95%
93%
92%
90%
89%
89%
88%
86%
78%
69%
67%
62%
Source : My MTV, Be Viacom insight consumer panel March 2012– Europe: UK, DE, ES, FR, SW & PL. 16-34s