How Content and Social Work Together - Content summit Antony Mayfield 2010
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CONTENT|SOCIAL Interna’onal Content Summit London : : 24.11.10 Antony Mayfield, iCrossing 1
description
Antony Mayfields presentation at the Content Summit November 2010 on Content and Social
Transcript of How Content and Social Work Together - Content summit Antony Mayfield 2010
CONTENT|SOCIAL
Interna'onal Content Summit London : : 24.11.10
Antony Mayfield, iCrossing
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in media & marketingEVERYTHING
is up for grabs
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iCrossing started withNETWORKS
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and addedCONTENT &
SOCIAL
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so how do we make CONTENT
work withSOCIAL?
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MUST READ!
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but WHERE?is the wrong question to
begin content strategy with
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WHO & WHYare better
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STORIES& NUMBERSare key to success
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keep yourSocial+Contentpeople close together
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TENSION IS GOOD
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TENSION IS GOOD
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DEFAULT TO SOCIAL
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DEFAULT TO SOCIAL
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DEFAULT TO SOCIAL
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TECHNICAL
findableportableshareable
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DESIGN
platformsprinciplesprocesses
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MEASUREMENTis part of creative
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LITERACY
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meandmywebshadow.com
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Email: [email protected] Sites: icrossing.co.uk | antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk
Thank you
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