How Comcast Uses Mobile Recruiting to Attract Top Talent
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Transcript of How Comcast Uses Mobile Recruiting to Attract Top Talent
How Comcast Uses Mobile Recruiting to Attract Top Talent
Raúl J. ValentínVP Talent Acquisition
@rauljvalentin #ComcastCareers
Joe EssenfeldFounder and CEO
@essenfeld
Video – Fast Forward World
Uniquely positioned at the intersection of media and technology
#46 in FORTUNE 500 (May 2013)
136,000 Employees $66.76B in revenues
*
*
XFINITY TV
XFINITY Internet
XFINITY Voice
Other Digital and Other*
Comcast Cable
65% of Total RevenueCable Networks
15%Parks
1%Broadcas
t 11%
Film8%
*
Today, after five decades of hard work, Comcast has grown into a global Fortune 50 company uniquely positioned at the intersection of media and technology.
Brian L. Roberts, Chairman and CEOAnnual Letter to Shareholders
Comcast Talent Acquisition Strategy
TO RECRUIT THE BEST TALENT TO THE INTERSECTION OF MEDIA & TECHNOLOGY
PEOPLE PROCESS PARTNERSHIP PROFITABILITY
Attract, source and select the best
talent. Foster an environment that
delivers professional development and innovation within Talent Acquisition
Provide a differentiated
experience that leads to improved
“customer” and “candidate” loyalty,
establishing Comcast as an employer of
choice.
Educate and empower leaders
in recruitment strategies which results in their
ability to meet and exceed business
objectives.
Operate as a business with a focus on fiscal
responsibility and demonstrating an
investment approach to our actions.
Ratio of FTE vs. Contractor
Quality of HireTraining
Credo Scores
KPIsTAOs metricsSurvey Scores
Survey ScoresDiversity Hiring
Cost per hireTime to fill
Retention Rates
MISSION PILLARS
MEASURES
VISION
Talent Acquisition and Employer Brand at Comcast
Talent Acquisition is a key driver of Comcast’s brand promise
TechnologyInnovationat Comcast
Candidate Search Goes Mobile
2014 Jibe Recruitment Survey:Technology challenges are the most frequently cited reason (89%) that prevents job seekers from applying for a job online
Download a copy @ jibe.com/survey2014
Candidate Experience Before
Candidate Experience Today
+19%
COMCAST MOBILE JOB APPLICANTS
CALENDAR YEAR 2014 (YTD)
100,000
SO FAR THIS YEAR, MORE THAN …
JOB SEEKERS HAVE APPLIED FOR JOBS AT COMCAST ON A MOBILE DEVICE
360
NEW HIRES FROM MOBILE
OVER A 2-MONTH PERIOD
VIDEO
MORE THAN HALF OF ALL THE PEOPLE THAT START A MOBILE APPLICATION CONVERT
+50%
21:45 minutes AVERAGE TIME TO COMPLETE A MOBILE APPLICATION
+10%NUMBER OF COMPLETED APPLICATIONS RISING 10% PER MONTH
MOBILE AND DESKTOP APPLICATION PERFORMANCE
ARE CONVERGING
DESKTOP22 MINUTES
AVG TIME TO COMPLETE
MOBILE20 MINUTESAVG TIME TO COMPLETE
NOT JUST MILLENNIALS
17% OF ALL APPLICATIONS ARE BEING SUBMITTED ON
TABLETS
MORE THAN JUST ENTRY LEVEL (here are some recent mobile hires…)
• SR. MANAGER, CHANNEL DEVELOPMENT
• ENTERPRISE ACCOUNT EXECUTIVE
• SYSTEM ADMINISTRATION
VISIBILITY PROVIDED BY JIBE RECRUITING ANALYTICS APPLICATION
Comcast is now getting a comprehensive view of job application performance across all channels
Recruiting software to transform the hiring process
Our customers use Jibe to:
Make the job application process simple and engaging across the Web and mobile devices
Source top talent and increase candidate engagement
Make better recruiting decisions and ultimately better hires
Jibe launches best-in-class mobile recruiting solution
Jibe seamlessly integrates with the leading applicant tracking systems (ATSs)
Jibe launches the first-ever recruitment analytics for talent acquisition executives
Jibe founded as a next generation job board
Jibe supports social media and recruiting candidate referrals
Jibe launches service for hosting talent acquisition networks
2014
2013
2012
2011
2010
2009
World’s Top Companies Use Jibe to Attract Talent
Jibe ApplyBuilt for Today’s Job Seeker
Allows job seekers to submit completed applications from any device —
smartphone, tablet, laptop or desktop — directly into your ATS.
Jibe InsightsRecruiting Analytics Made Easy
Presents your most important hiring metrics, verifies data accuracy and presents it in a clean, easy-to-use interface, personalized for
you
Jibe Candidate ConnectSource Top Talent - Increase Candidate Engagement
Job seekers of any kind – passive or active – can quickly and easily join Candidate Connect, providing TA professionals with a robust
talent pool
Come to Booth #2234
Receive a Free Copy of the:
Jibe 2014 Talent Acquisition Survey
Impact of mobile on candidate experience…
Strongly Agree Agree Neither Disagree Strongy Disagree
0
50
100
150
200
250
300
350
400
Application Process was Quick and Easy
Candidates Experience Survey
Comcast Internal Survey Data
Candidates Experience Survey
Strongly Agree Agree Disagree Strongy Disagree0
50
100
150
200
250
300
Career Website Was User Friendly and Easy To Navigate
Comcast Internal Survey Data
Let’s close with a look at the bigger picture …
Improvements in Talent Acquisition at Comcast
Days to Fill - Down 11%
Cost per Hire - Down 9%
Vacancies - Down 36%
(65 to 58 Days)
($4322 to $3942)
(14 % to 9 %)
Closing Video – Comcast Careers
How Comcast Uses Mobile Recruiting to Attract Top Talent