How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
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Friction How Challenger Brands Become Passion Brands Jeff Rosenblum Founding Partner of Questus www.questus.com
Transcript of How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
FrictionHow Challenger Brands Become Passion BrandsJeff RosenblumFounding Partner of Questuswww.questus.com
FrictionlessLeadership
FrictionlessCategories
FrictionlessCommerce
FrictionlessAdvertising
Macro
Micro
Media
Org
The BrandHierarchy
FrictionHow Challenger Brands Become Passion BrandsJeff RosenblumFounding Partner of Questuswww.questus.com