How can Portugal capture the potential of the 4th...

How can Portugal capture the potential of the 4th Industrial Revolution? APRITEL

siemens.comUnrestricted © Siemens AG 2016

Unrestricted © Siemens AG 2016 João Queiroz, Siemens SAMay 2016

Global presenceClose to customers all over the world for more than 165 years

29%

21%

Share of total worldwide

€21,7 billion

73.500

Americas

36%

28%


€27,6 billion

98.800

Europe (excluding Germany), CIS, Africa, Middle East15%

33%


€11,2 billion

114.000

Germany

20%

18%


€15,1 billion

61.500

Asia, Australia

Revenue by customer location Employees as of September 30, 2015

All figures refer to continuing operations. CIS: Commonwealth of Independent States

75.636 Million EUR

Revenue

348.000 Employees

2.500 Locations in 200

countries

6%R&D

10%R&D


Siemens in Portugal Strong footprint and backbone of infrastructure

21Centers of Competence 3 Sites, including a

Switchboard Factory

more than 100

200Our Centers of Competence

€ 330 millionNew Orders in FY 2015

2.000 employees

56%

R&D projects in the last 5 years

With Masters and PHDs

provide services for countries

110years in Portugal

Celebrating

€ 50 millionExport


Global transformation Smart products are everywhere

01101101100110110110

Printed, self driving cars

Pilotless planes

Individual implants

Self-optimizing energy supply

Innovations are accelerating every industry….


New models are transformingthe Innovation Process by digitalization

…changing the way ideas come to life …changing the way products are realized

Advancedrobotics

3D PrintingSystems-drivenproduct

development

Crowdsourcingdesign


Global trendsare transforming our world

Electrification 2–3%market growth

Automation

Digitalization4–6%

market growth

7–9%market growth

Market development (illustrative)Digital transformation

Globalization

Urbanization

Demographic change

Climate change

44zettabytes

3.1zettabytes(1021)

Sensors

Computing capacity

Storage capacity Data

Analysis

Interconnectivity

7.4zettabytes

In 2020it will be

In 2015it will was

In 2012it was


New Challenges for Industryare Growing Worldwide

Enhance flexibilityIndividualized production with higher productivity

Smart innovation for a competitive edge

Reduce time to marketShorter innovation cycles

with more complex products

Increase efficiencyEnergy and resource efficiency

with global operations


Digitalization The great paradigm shift leads to new opportunities

Virtual worldInsights from an average of more than

17 TB operations data per month

010100101001011001010110110101100101010110101100101010110010101101101011001010010010110010101101101011001010110010100101001011001010110110101100101010110110101100101001010010100101100101011011010110010100110110101100101001101011001010010100101001011010100101011011010110010101010110010100101001010010110010101101101011001010011010110010100101001010010110010101101101011001010010110010101101101011001010

Physical worldSiemens installed base –300,000 connected systems

Fleet management

Meter Data Management

Neural networks

Smart grids

Autonomous fault recovery

PLMCollaboration in the cloud

CAx

Embedded software

Image-guided therapy

Imaging software

Decision support

Traffic management

Efficient buildings

Analytics

e-Tolling

MES

Digital Factory

Siemens service business

Market growth (CAGR FY 2014-20)

~ €15 billionClassicservices

~ €0.6 billionDigitalservices

+15%

+3%


Manufacturers need to transform


Industrie 4.0The next level of manufacturing

Computers, AutomationElectricity,

mass production

Industrial Revolution




Water and steam powerDigitalization

1st 2nd 3rd 4th

Sources: BITKOM, BCG

• Horizontal integration of the value-add networks

• Seamless integration of the engineering of the entire value-add chain

• Vertical integration and networked production systems

Cornerstones of the initiative Industrie 4.0 Technologies


Real time analytics of combined process dataflow lead to efficiency, turning BIG Data into added value Sm@rt Data• Constant improovement of the complete cost/valuestructure (energy, flexibility, availability, speed)• Statistical data triggers predictive maintenance, uptime• Real time analytics lead to increased efficiency

Holistic Software Cloud backbone for new services

Cyber Security Sm@rt Data

SiemensDigital solutions enable industry 4.0

• Integrated aproach for all combined processes • Common Database structure for entire value chain• Higher flexibility of existing infrastructure (common vision)• Reduction of time-to-market

• Global availability through Mindsphere• MindApps enable added value functionality to open systems• New business models for suppliers and customers• Global know-how exchange• Plug-and-play solutions for multi-vendor systems

Integrated security concepts for “cloud” requirements• Know-how and Copy protection,• Authentication and User management• Firewall and VPN security• Incident management


1) Joint Venture of BMW Group and Brilliance China Automotive Holdings Ltd.

Example i4.0Maserati enhances competitiveness with digitalization of core processes

Time to market Flexibility Efficiency

Time-to-market reached in 16instead of 30 months

• 30% shorter development time• Suppliers connected to data

stream

• Ghibli available in27 versions, 13 colors,205 configuration options,resulting in 70.000 combinations

• 3 times more cars produced than before at same very high quality standards

• Integration of two new assembly lines into existing factory


Example i4.0BMW Brilliance assembly plant in China

1) Joint Venture of BMW Group and Brilliance China Automotive Holdings Ltd.

With Totally Integrated Automation all cars at the BMW Brilliance1) assembly plant in Shenyang can be produced on one manufacturing line doubling the output from 15 to 30 cars per hour.



• Over 75% automation- In production- In material and information flows• More than 1M SIMATIC applications• Delivery within 24 hours• One product a second• Three billion components a year• Quality: 99.99885%• Process data items

per day:- 1995: > 5,000- 2000: > 50,000- 2014: > 50,000,00010.000 x increase in <20 years


Example i4.0Siemens plant in Amberg, perfection and productivity


What about Portugal? Digital EU Market insight by Delloite

Digital Tech Adoption Infrastructure• Good infrastructure• Relatively high communication prices

Environment• Law context favours digital business

Human resources• Low experienced workforce• Huge market for digital training

Market status



Enterprise Technologies• Technology investments focused only

on short term cost savings opportunities

Digital Tech Adoption• Low adoption of analytic tools to

enhance existing processes• Most tech trends are not considered

prioritary to enhance business models

E-Services• E-Government example widely used• Low Online presence and E-Commerce

Market status



• 15th among 29 countries

• At the transitional stage into the Digital Era

• Good context to support and develop the digital transformation

• Enterprises still hesitant to invest and explore digital opportunities

• Digital skilled workforce required to drive digital transformation

• Increased online presence, e-commerce and digital channels are

required to increase our share of the global market

Portuguese Digital Maturity


This government initiative will define the nacional strategyto face the rising challenges of portuguese industry in this new Digital Era. Siemens is integrated in all 4 groups.64 companies responsible for 50% of our export share, 30% working force and 25% of our GDP are envolved.

With it’s Software and Automation academies in Portugal, we are strengthening the future portuguese workforce to the rising demands of the new digital era, bringing industry and education closer together.

Working together with major portuguese pharma producers to integrate serialization requirements mandatory by 2019• ePedigree, Conterfeit protection, Traceability• Common EU PHARMA Database• Mandatory EU Feb 2019

Siemens is working close together with different customersto find how products, processes , individual market andproduction challenges, from suppliers to manufacturers can come together with new solutions to address therequirements of this fast and demanding digital industry.

Indústria 4.0 – Strategic Committee Siemens Academies @IPLeiria

Serialization @PHARMA Sector OEM & Partner i4.0 discussion groups

SiemensDriving industry 4.0 in Portugal


Thank You!

How can Portugal capture the potential of the 4th...

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