How can marketers assess their return on investment of marketing expenditures
How can marketers assess their return on investment of marketing expenditures?
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Scanning the Marketing Environmen t, Forecastin g Demand and Conducting
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Transcript of How can marketers assess their return on investment of marketing expenditures?
What Is Marketing Expenditure?
A marketing expenditure is simply a payment made for a
marketing-related investment or expense.