How Can Lawyers Fix and Repair Their Online Reputation, by Steven W. Giovinco, Recover Reptuation
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Transcript of How Can Lawyers Fix and Repair Their Online Reputation, by Steven W. Giovinco, Recover Reptuation
How Lawyers Can Repair Their Online Reputation
For professionals such as a lawyers, what would happen if your reputation online was damaged?
Photo by CBP Photograph
How Lawyers Can Repair Their Online Reputation
Clients rely on lawyers for:– Confidence– Experience– Reputation.
For professionals such as a lawyers, what would happen if your reputation online was damaged?
How Lawyers Can Repair Their Online Reputation
If:– Negative attacks,– Slanderous rumors
…Appear online on:– Websites– Blogs– Online forums
For professionals such as a lawyers, what would happen if your reputation online was damaged?
How Lawyers Can Repair Their Online Reputation
The damage may be significant in terms of:– Lost customers.– Decrease in billable hours.
For professionals such as a lawyers, what would happen if your reputation online was damaged?
How Lawyers Can Repair Their Online Reputation
Negative information online can:– Discourage potential customers from initially
contacting you.– Working with you again.
Why Fixing an Online Reputation is Important
How Lawyers Can Repair Their Online Reputation
Some lawyers may think that because much of their work comes from referrals, a bad reputation online is not harmful to them.
Why Fixing an Online Reputation is Important
How Lawyers Can Repair Their Online Reputation
NOT TRUE!
Why Fixing an Online Reputation is Important
How Lawyers Can Repair Their Online Reputation
Clients still value personal recommendations But they look online before:
– Calling back a lawyer.– Signing a contract.
Why Fixing an Online Reputation is Important
How Lawyers Can Repair Their Online Reputation
If negative information appears on the first page of Google, potential customers simply do not call.
Why Fixing an Online Reputation is Important
How Lawyers Can Repair Their Online Reputation
Bad Online Reputation Affects Ability to Practice
"Law Books, j3net, flickr," By Lisa Lambert
How Lawyers Can Repair Their Online Reputation
Law firms interact with:– The public.– The legal system.– Judges.– Law clerks.– Administrative personnel.– Lawyers.– Other witnesses, jurors and potential customers.
Bad Online Reputation Affects Ability to Practice
How Lawyers Can Repair Their Online Reputation
Bad online reputations might give:– The court– Opposing counsel– Jury
…Ammunition that could significantly affect the results of the case.
Bad Online Reputation Affects Ability to Practice
How Lawyers Can Repair Their Online Reputation
Here are some tips to help you repair or fix your online reputation for lawyers:
Bad Online Reputation Affects Ability to Practice
How Lawyers Can Repair Their Online Reputation
1. Frequently review how you appear online by searching you or your firm in Google.
Monitor Your Online Reputation
How Lawyers Can Repair Their Online Reputation
If there is a problem, try and solve it immediately.
It probably will not go away. It can deteriorate quickly or move up the
first page.
Monitor Your Online Reputation
How Lawyers Can Repair Their Online Reputation
Do not panic. Don’t take it personally. Address the problem.
Monitor Your Online Reputation
How Lawyers Can Repair Their Online Reputation
Where does it appear now?– On the first page or tenth page of Google? – Start to formulate a plan on how best to
move forward.
Monitor Your Online Reputation
How Lawyers Can Repair Their Online Reputation
Think about what needs to be done:– Now– Next week– Next month– Six months from now
For example, if there is a case coming up, try to reduce the negative reports during the next several months.
Monitor Your Online Reputation
How Lawyers Can Repair Their Online Reputation
2. If an online reputation problem shows up, it may take time to repair.
– Prepare yourself for the long term. – Several months of active work may be
necessary.– It may take six months and hours of work or
more to resolve the problem.
Repairing Online Reputation Takes Time
How Lawyers Can Repair Their Online Reputation
3. Once something is online, it is extremely difficult and almost impossible to get rid of.
Try to Remove Negative Reports
How Lawyers Can Repair Their Online Reputation
Trying to remove it is the first step.– Most web sites have a section on their
posting policy– Start to see if the message or comment
violated their terms and conditions.
Try to Remove Negative Reports
How Lawyers Can Repair Their Online Reputation
You might be lucky and get it removed. – For example, Yahoo Answers, has a set of
guidelines limiting what members can post.– Other sites have similar rules.
Try to Remove Negative Reports
How Lawyers Can Repair Their Online Reputation
Note that many sites often ignore removal requests, such as RipoffReport.com.
Even though the posts can seem libelous.
Try to Remove Negative Reports
How Lawyers Can Repair Their Online Reputation
4. The best way to fix your online reputation:
– Write good information.– Post frequently.
Create Good Content
How Lawyers Can Repair Their Online Reputation
Flooding the internet with quality content will eventually push the negative element off the first page.
Create Good Content
How Lawyers Can Repair Their Online Reputation
As a lawyer, you may feel the need to be careful posting information.
Proceed with caution, but definitely proceed.
Create Good Content
How Lawyers Can Repair Their Online Reputation
What to write? – See what other good things have been
written.– Make sure that they show up online. – Think of the major events, conferences,
awards, achievements and past cases.– Post or write about it.
Create Good Content
How Lawyers Can Repair Their Online Reputation
How long will it take? – It depends on the severity.– How popular it is.– Your existing web presence.– Effort you put into fixing your reputation.
Create Good Content
How Lawyers Can Repair Their Online Reputation
How long will it take? – In general, it can easily take several months.– Average projects take six months.– If necessary, consider working with a
professional to expedite the process.
Create Good Content
How Lawyers Can Repair Their Online Reputation
5. Use social media to spread the word about:
– Blog content.– News sites.– Articles.– Press releases.
Share on Social Networks
How Lawyers Can Repair Their Online Reputation
This should include your already optimized:
– Twitter– Facebook – LinkedIn – Other accounts.
Share on Social Networks
How Lawyers Can Repair Their Online Reputation
Tweet daily. Post weekly on Facebook and LinkedIn. Add content to your blog every few
weeks.
Share on Social Networks
How Lawyers Can Repair Their Online Reputation
6. Search engines love sites related to your industry—law.
– This can rank higher than sites with more traffic.
– Be sure you have a presence on sites such as Avvo.com, and others.
Get a Presence on Law-Specific Websites
How Lawyers Can Repair Their Online Reputation
7. Setting up a Twitter account or having an intern write one blog probably will not work.
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How Lawyers Can Repair Their Online Reputation
Because the process can take months, prepare to:
– Spend hours a week to repair your online reputation.
– An online reputation professional can spend 30 to 100 hours to over months to repair the problem.
– It can take you twice as long.
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How Lawyers Can Repair Their Online Reputation
It is quite possible to repair or fix your legal online reputation.
Be prepared for the long haul. Keep at it. Know fixing your online reputation quickly
results in clients coming back.
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