How can companies evaluate and select specific foreign markets to enter?

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TAPPING INTO GLOBAL MARKETS By Prateek Rout NIT Rourkela

Transcript of How can companies evaluate and select specific foreign markets to enter?

Page 1: How can companies evaluate and select specific foreign markets to enter?

TAPPING INTO

GLOBAL MARKETS

ByPrateek RoutNIT Rourkela

Page 2: How can companies evaluate and select specific foreign markets to enter?

How can companie

s evaluate

and select

specific foreign markets to enter?

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Advantages

Carefully planned expansion.Less strain to human and financial resources.

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EXAMPLES

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EXAMPLES

Sold over 150 million copies of windows 7 in 100 countries at the

same time.

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Where and whom to sell?

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Sell to your neighboring countries

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Or to the countries with psychic

proximity

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But don’t

overdo

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Look for countries with high market

attractiveness & low market

risk

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