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How can Android make an impact in the Enterprise Tablet Space?- Ramakrishna Yerramsetty

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Contents

What is important for the enterprise?

What devices are enterprises activating today? Why are iPads chosen over Android tablets?

Enterprise Stakeholders: Who needs what?

What are the mantras for success?

Understand the status quo What has Apple done?

What is Microsoft doing?

What about Android?

What can Android do to make an impact?

What can Samsung do?

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What devices are enterprises activating today?

Source:

iOS SMARTPHONE

53%

iOS TABLET

18%

ANDROID SMARTPHONE

28%

ANDROID TABLET1%

Enterprise Activations By Device Type (Q4 2011)

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Why are iPads being chosen over Android tablets?

Consumer iPad Android

App Availability 200,000 Unknown (Few Thousand?)

User Experience ExcellentNot good until Samsung

Galaxy Tab 10.1

Learning Curve Simple Steep

8%

14%

31%

33%

35%

53%

0% 10% 20% 30% 40% 50% 60%

Other

Security

Wide availability of non-business

apps

Performance

"Cool" factor driving business

demand

Availability Of Productivity Tools

Enterprise: Reason for iPad Selection

Source: Dimensional Research, Survey, n=448, May 2011

51%

28%

17%

4%

Enterprise: Tablet Adoption Strategy

No Clearly articulated strategy

Application Driven

Top-line driven

Bottom-line driven

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Enterprise Stakeholders: Who needs what?

ManagementRequirements

ITRequirements

User

Requirements

Strong

Ecosystem

Protect

ROI

BYOD

DataSecurity

Innovation

ConnectivityOperator

Support

Intuitive EntertainManage

Content

Privacy

Security

Device Form

Factors

Device

Management

Remote App

Management

Source: xxx

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In Summary

Among other things, both enterprises and consumers

prefer iPad for

Hence, mantras for success in a BYOD world are:

Consumer Appeal

Platform Ecosystem

Enterprise Readiness

How can Android achieve them?

Applications Quality, Variety, Affordability, Ease of Purchase

User Experience Hardware, Software, Content Management

Security App, Data & Device Security

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What has Apple done?

Platform

Ecosystem

Enterprise

Ready

Consumer

Appeal

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What is Microsoft doing?

Platform

Ecosystem

Enterprise

Ready

Consumer

Appeal

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What about Android?

Platform

Ecosystem

Enterprise

Ready

ConsumerAppeal

Hardware RetailMarket

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How can we address these challenges?

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Consumer Appeal

App permissions

Application security

Android Design Guidelines

Active role in App Approval

Carrier Billing

Force Google Wallet

Seamless access to content

Cloud comes with a device

Engaging retail format

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Platform Ecosystem

Store Fragmentation Carrier Billing

Force Google Wallet

Common Platform Distribution Monetization

Common Platform for

phones & tablets

OS Fragmentation

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Enterprise Readiness

Mobile Email

Web-based Calendar

Instant Messaging

Voice and Video Chat

Web-based docs

Instant Messaging

Google Marketplace

Leverage Google Apps

4 million businesses, 40 million active users

Mobile App Management

Enhanced Android Security

Secure Access to Corporate Data

Desktop access solution

Enterprise App Store

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How can an OEM position itself for the enterprise?

Android

Use leadership position to influence execution

Leverage RIMs Enterprise security assets

Windows 8 Risk Mitigation: Continue to invest

Software Strategy

Keep an eye on web apps and Enterprise 2.0

Partnerships / Acquisitions for key software solutionsin different industry verticals

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iPad Net Activations By Industry

Source: Good Technology, Q4 2011, Enterprise Customers

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