How Big Brands Blend Video and Marketing Automation - and How You Can, Too
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Transcript of How Big Brands Blend Video and Marketing Automation - and How You Can, Too
How Big Brands Blend Video and Marketing
Automation – and How You Can, Too.
Webinar with Jamie Turner
• Webinarduration:50min.+Q&A• Webinarrecordingwillbesenttoyouviaemail• Messageusanytimeviachat
Quick information about the webinar
www.getresponse.com/responsecon
Agenda
Agenda• Video marketing insights
Agenda• Video marketing insights
• Marketing automation insights
Agenda• Video marketing insights
• Marketing automation insights
• Video marketing tips and techniques
Agenda• Video marketing insights
• Marketing automation insights
• Video marketing tips and techniques
• Marketing automation tips and techniques
Agenda• Video marketing insights
• Marketing automation insights
• Video marketing tips and techniques
• Marketing automation tips and techniques
• A powerful combination
Agenda• Video marketing insights
• Marketing automation insights
• Video marketing tips and techniques
• Marketing automation tips and techniques
• A powerful combination
• Key things to remember
Introductions
I’ve written a few books
I get on TV sometimes
And I’ve helped a few clients you
may have heard of
But the thing I love to do most is to help people like you
SELL MORE STUFF
Video Marketing Insights
Video Marketing Insights
Video Marketing Insights
85%According to one study, 85% of
businesses have staff that produces videos in-house.
Video Marketing Insights
56% of videos published in the last year are less than 2
minutes long.56%
85%According to one study, 85% of
businesses have staff that produces videos in-house.
Video Marketing Insights
Video Marketing Insights
37%The average video retains
37% of viewers all the way until the end.
Video Marketing Insights
Videos under 90 seconds see an average retention
rate of 53%.53%
37%The average video retains
37% of viewers all the way until the end.
Video Marketing Insights
Video Marketing Insights
Video Marketing Insights
Video Marketing Insights
Video Marketing Insights
Marketing Automation Insights
Marketing Automation Insights
SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS THE #1 GOAL
OF BUSINESSES USE MARKETING AUTOMATION
Facts and Figures
Source: EmailMonday.com
Marketing Automation Insights
SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS THE #1 GOAL
OF BUSINESSES USE MARKETING AUTOMATION
51%
Facts and Figures
Source: EmailMonday.com
Marketing Automation Insights
SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS THE #1 GOAL
OF BUSINESSES USE MARKETING AUTOMATION
61%51%
Facts and Figures
Source: EmailMonday.com
Marketing Automation Insights
SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS THE #1 GOAL
OF BUSINESSES USE MARKETING AUTOMATION
89%61%51%
Facts and Figures
Source: EmailMonday.com
Marketing Automation Insights
SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS THE #1 GOAL
OF BUSINESSES USE MARKETING AUTOMATION
89%61%51%
Facts and FiguresB2B OR B2C
Source: EmailMonday.com
Marketing Automation Insights
SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS THE #1 GOAL
OF BUSINESSES USE MARKETING AUTOMATION
89%61%51%
Facts and Figures
Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies.
B2B OR B2C
Source: EmailMonday.com
Marketing Automation Insights
SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS THE #1 GOAL
OF BUSINESSES USE MARKETING AUTOMATION
89%61%51%
Facts and Figures
Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies.
B2B OR B2C
Source: EmailMonday.com
Marketing Automation Insights
SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS THE #1 GOAL
OF BUSINESSES USE MARKETING AUTOMATION
89%61%51%
Facts and Figures
Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies.
B2B OR B2C LONG TERM GOALS
Source: EmailMonday.com
Marketing Automation Insights
SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS THE #1 GOAL
OF BUSINESSES USE MARKETING AUTOMATION
89%61%51%
Facts and Figures
Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies.
B2B OR B2C8% of those using marketing automation reported an increase in revenues within 6 months. 40% saw increase after 2 years.
LONG TERM GOALS
Source: EmailMonday.com
Marketing Automation Insights
SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS THE #1 GOAL
OF BUSINESSES USE MARKETING AUTOMATION
89%61%51%
Facts and Figures
Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies.
B2B OR B2C8% of those using marketing automation reported an increase in revenues within 6 months. 40% saw increase after 2 years.
LONG TERM GOALS
Source: EmailMonday.com
53 53% of those using Marketing Automation see higher conversion rates from initial response to MQL.
Marketing Automation Insights
Source: EmailMonday.com
53 53% of those using Marketing Automation see higher conversion rates from initial response to MQL.
63 63% of those companies using marketing automation are outgrowing their competitors.
Marketing Automation Insights
Source: EmailMonday.com
53 53% of those using Marketing Automation see higher conversion rates from initial response to MQL.
63 63% of those companies using marketing automation are outgrowing their competitors.
67 67% of B2B marketers say they see at least a 10% increase in sales opportunities (with 15% seeing a 30% increase).
Marketing Automation Insights
Source: EmailMonday.com
Video Marketing Overview
Differences Between Live Video and Video Marketing
Going Pro vs. Doing It Yourself
Tools for Do It Yourselfers
Tools for Do It Yourselfers
Tools for Do It Yourselfers
Tools for Do It Yourselfers
Tools for Do It Yourselfers
Tips and Techniques
Start with the End in Mind.
Come Up with a Great Title
Think Backwards
Keep it Short and Sweet
Add Music
Marketing Automation Overview
Marketing Automation Overview
Marketing Automation Overview• Software that helps you automate and
optimize some of the tasks traditionally associated with email marketing.
Marketing Automation Overview• Software that helps you automate and
optimize some of the tasks traditionally associated with email marketing.
• It can help save time, and it can help you improve your results.
Marketing Automation Overview• Software that helps you automate and
optimize some of the tasks traditionally associated with email marketing.
• It can help save time, and it can help you improve your results.
• The most robust marketing automation platforms include landing page builders, webinar functionality, and CRM tools.
5 Kinds of Marketing Automation Campaigns
5 Kinds of Marketing Automation Campaigns
Introductory
Welcome
5 Kinds of Marketing Automation Campaigns
Introductory
Welcome
Engagement
Keep Brand Top-of-Mind
5 Kinds of Marketing Automation Campaigns
Introductory
Welcome
Engagement
Keep Brand Top-of-Mind
Re-Engagement
Engage Lapsed Prospects
5 Kinds of Marketing Automation Campaigns
Introductory
Welcome
Engagement
Keep Brand Top-of-Mind
Re-Engagement
Engage Lapsed Prospects
Promotional
Bottom of the Sales Funnel
5 Kinds of Marketing Automation Campaigns
Introductory
Welcome
Engagement
Keep Brand Top-of-Mind
Re-Engagement
Engage Lapsed Prospects
Promotional
Bottom of the Sales Funnel
Retention
Onboarding, Upsell, Renewal
Other Marketing Automation Tips and Techniques
Segment Your Lists
Personalize Your Message
Notify Your Sales Team
A Powerful Combination
A Powerful CombinationVideo Marketing: • Deepens the relationship with prospects • Adds nuance and context to brands • Humanizes products and services
Marketing Automation: • Warms doorknobs • Reactivates dormant leads • Reduces labor
A Few Ways to Combine Video Marketing with Marketing Automation
Video Ad (Facebook) —> Landing Page —> Conversion
Video Ad (Facebook) —> Landing Page —> Conversion
Video Ad (Facebook) —> Landing Page —> Conversion
Video Ad (Facebook) —> Landing Page —> Conversion
Update (LinkedIn) —> Landing Page —> Conversion
Update (LinkedIn) —> Landing Page —> Conversion
Update (LinkedIn) —> Landing Page —> Conversion
Update (LinkedIn) —> Landing Page —> Conversion
E-Newsletter —> Video Blog —> Engagement
E-Newsletter —> Video Blog —> Engagement
E-Newsletter —> Video Blog —> Engagement
E-Newsletter —> Video Blog —> Engagement
Key Points to Remember
Key Points to Remember
Key Points to Remember• 1 + 1 = 3: Recognize that video is great;
marketing automation is great; and that the two combined are awesome.
Key Points to Remember• 1 + 1 = 3: Recognize that video is great;
marketing automation is great; and that the two combined are awesome.
• Don’t be Intimidated: Despite what you might think, it’s really hard to break technology.
Key Points to Remember• 1 + 1 = 3: Recognize that video is great;
marketing automation is great; and that the two combined are awesome.
• Don’t be Intimidated: Despite what you might think, it’s really hard to break technology.
• Get Ahead of Your Competition: Your competitors are still scratching their heads about this stuff. It’s your chance to pull out ahead of them.
Let’s [email protected]
www.getresponse.com/responsecon