How Big Brands Blend Video and Marketing Automation - and How You Can, Too

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How Big Brands Blend Video and Marketing Automation – and How You Can, Too. Webinar with Jamie Turner

Transcript of How Big Brands Blend Video and Marketing Automation - and How You Can, Too

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How Big Brands Blend Video and Marketing

Automation – and How You Can, Too.

Webinar with Jamie Turner

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• Webinarduration:50min.+Q&A• Webinarrecordingwillbesenttoyouviaemail• Messageusanytimeviachat

Quick information about the webinar

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www.getresponse.com/responsecon

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Agenda

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Agenda• Video marketing insights

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Agenda• Video marketing insights

• Marketing automation insights

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Agenda• Video marketing insights

• Marketing automation insights

• Video marketing tips and techniques

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Agenda• Video marketing insights

• Marketing automation insights

• Video marketing tips and techniques

• Marketing automation tips and techniques

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Agenda• Video marketing insights

• Marketing automation insights

• Video marketing tips and techniques

• Marketing automation tips and techniques

• A powerful combination

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Agenda• Video marketing insights

• Marketing automation insights

• Video marketing tips and techniques

• Marketing automation tips and techniques

• A powerful combination

• Key things to remember

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Introductions

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I’ve written a few books

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I get on TV sometimes

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And I’ve helped a few clients you

may have heard of

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But the thing I love to do most is to help people like you

SELL MORE STUFF

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Video Marketing Insights

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Video Marketing Insights

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Video Marketing Insights

85%According to one study, 85% of

businesses have staff that produces videos in-house.

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Video Marketing Insights

56% of videos published in the last year are less than 2

minutes long.56%

85%According to one study, 85% of

businesses have staff that produces videos in-house.

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Video Marketing Insights

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Video Marketing Insights

37%The average video retains

37% of viewers all the way until the end.

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Video Marketing Insights

Videos under 90 seconds see an average retention

rate of 53%.53%

37%The average video retains

37% of viewers all the way until the end.

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Video Marketing Insights

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Video Marketing Insights

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Video Marketing Insights

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Video Marketing Insights

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Video Marketing Insights

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Marketing Automation Insights

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Marketing Automation Insights

SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL

SAY LEAD GENERATION IS THE #1 GOAL

OF BUSINESSES USE MARKETING AUTOMATION

Facts and Figures

Source: EmailMonday.com

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Marketing Automation Insights

SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL

SAY LEAD GENERATION IS THE #1 GOAL

OF BUSINESSES USE MARKETING AUTOMATION

51%

Facts and Figures

Source: EmailMonday.com

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Marketing Automation Insights

SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL

SAY LEAD GENERATION IS THE #1 GOAL

OF BUSINESSES USE MARKETING AUTOMATION

61%51%

Facts and Figures

Source: EmailMonday.com

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Marketing Automation Insights

SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL

SAY LEAD GENERATION IS THE #1 GOAL

OF BUSINESSES USE MARKETING AUTOMATION

89%61%51%

Facts and Figures

Source: EmailMonday.com

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Marketing Automation Insights

SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL

SAY LEAD GENERATION IS THE #1 GOAL

OF BUSINESSES USE MARKETING AUTOMATION

89%61%51%

Facts and FiguresB2B OR B2C

Source: EmailMonday.com

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Marketing Automation Insights

SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL

SAY LEAD GENERATION IS THE #1 GOAL

OF BUSINESSES USE MARKETING AUTOMATION

89%61%51%

Facts and Figures

Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies.

B2B OR B2C

Source: EmailMonday.com

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Marketing Automation Insights

SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL

SAY LEAD GENERATION IS THE #1 GOAL

OF BUSINESSES USE MARKETING AUTOMATION

89%61%51%

Facts and Figures

Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies.

B2B OR B2C

Source: EmailMonday.com

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Marketing Automation Insights

SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL

SAY LEAD GENERATION IS THE #1 GOAL

OF BUSINESSES USE MARKETING AUTOMATION

89%61%51%

Facts and Figures

Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies.

B2B OR B2C LONG TERM GOALS

Source: EmailMonday.com

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Marketing Automation Insights

SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL

SAY LEAD GENERATION IS THE #1 GOAL

OF BUSINESSES USE MARKETING AUTOMATION

89%61%51%

Facts and Figures

Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies.

B2B OR B2C8% of those using marketing automation reported an increase in revenues within 6 months. 40% saw increase after 2 years.

LONG TERM GOALS

Source: EmailMonday.com

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Marketing Automation Insights

SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL

SAY LEAD GENERATION IS THE #1 GOAL

OF BUSINESSES USE MARKETING AUTOMATION

89%61%51%

Facts and Figures

Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies.

B2B OR B2C8% of those using marketing automation reported an increase in revenues within 6 months. 40% saw increase after 2 years.

LONG TERM GOALS

Source: EmailMonday.com

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Marketing Automation Insights

Source: EmailMonday.com

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53 53% of those using Marketing Automation see higher conversion rates from initial response to MQL.

Marketing Automation Insights

Source: EmailMonday.com

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53 53% of those using Marketing Automation see higher conversion rates from initial response to MQL.

63 63% of those companies using marketing automation are outgrowing their competitors.

Marketing Automation Insights

Source: EmailMonday.com

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53 53% of those using Marketing Automation see higher conversion rates from initial response to MQL.

63 63% of those companies using marketing automation are outgrowing their competitors.

67 67% of B2B marketers say they see at least a 10% increase in sales opportunities (with 15% seeing a 30% increase).

Marketing Automation Insights

Source: EmailMonday.com

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Video Marketing Overview

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Differences Between Live Video and Video Marketing

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Going Pro vs. Doing It Yourself

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Tools for Do It Yourselfers

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Tools for Do It Yourselfers

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Tools for Do It Yourselfers

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Tools for Do It Yourselfers

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Tools for Do It Yourselfers

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Tips and Techniques

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Start with the End in Mind.

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Come Up with a Great Title

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Think Backwards

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Keep it Short and Sweet

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Add Music

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Marketing Automation Overview

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Marketing Automation Overview

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Marketing Automation Overview• Software that helps you automate and

optimize some of the tasks traditionally associated with email marketing.

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Marketing Automation Overview• Software that helps you automate and

optimize some of the tasks traditionally associated with email marketing.

• It can help save time, and it can help you improve your results.

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Marketing Automation Overview• Software that helps you automate and

optimize some of the tasks traditionally associated with email marketing.

• It can help save time, and it can help you improve your results.

• The most robust marketing automation platforms include landing page builders, webinar functionality, and CRM tools.

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5 Kinds of Marketing Automation Campaigns

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5 Kinds of Marketing Automation Campaigns

Introductory

Welcome

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5 Kinds of Marketing Automation Campaigns

Introductory

Welcome

Engagement

Keep Brand Top-of-Mind

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5 Kinds of Marketing Automation Campaigns

Introductory

Welcome

Engagement

Keep Brand Top-of-Mind

Re-Engagement

Engage Lapsed Prospects

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5 Kinds of Marketing Automation Campaigns

Introductory

Welcome

Engagement

Keep Brand Top-of-Mind

Re-Engagement

Engage Lapsed Prospects

Promotional

Bottom of the Sales Funnel

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5 Kinds of Marketing Automation Campaigns

Introductory

Welcome

Engagement

Keep Brand Top-of-Mind

Re-Engagement

Engage Lapsed Prospects

Promotional

Bottom of the Sales Funnel

Retention

Onboarding, Upsell, Renewal

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Other Marketing Automation Tips and Techniques

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Segment Your Lists

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Personalize Your Message

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Notify Your Sales Team

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A Powerful Combination

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A Powerful CombinationVideo Marketing: • Deepens the relationship with prospects • Adds nuance and context to brands • Humanizes products and services

Marketing Automation: • Warms doorknobs • Reactivates dormant leads • Reduces labor

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A Few Ways to Combine Video Marketing with Marketing Automation

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Video Ad (Facebook) —> Landing Page —> Conversion

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Video Ad (Facebook) —> Landing Page —> Conversion

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Video Ad (Facebook) —> Landing Page —> Conversion

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Video Ad (Facebook) —> Landing Page —> Conversion

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Update (LinkedIn) —> Landing Page —> Conversion

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Update (LinkedIn) —> Landing Page —> Conversion

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Update (LinkedIn) —> Landing Page —> Conversion

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Update (LinkedIn) —> Landing Page —> Conversion

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E-Newsletter —> Video Blog —> Engagement

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E-Newsletter —> Video Blog —> Engagement

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E-Newsletter —> Video Blog —> Engagement

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E-Newsletter —> Video Blog —> Engagement

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Key Points to Remember

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Key Points to Remember

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Key Points to Remember• 1 + 1 = 3: Recognize that video is great;

marketing automation is great; and that the two combined are awesome.

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Key Points to Remember• 1 + 1 = 3: Recognize that video is great;

marketing automation is great; and that the two combined are awesome.

• Don’t be Intimidated: Despite what you might think, it’s really hard to break technology.

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Key Points to Remember• 1 + 1 = 3: Recognize that video is great;

marketing automation is great; and that the two combined are awesome.

• Don’t be Intimidated: Despite what you might think, it’s really hard to break technology.

• Get Ahead of Your Competition: Your competitors are still scratching their heads about this stuff. It’s your chance to pull out ahead of them.

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Let’s [email protected]

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www.getresponse.com/responsecon