How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
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18-Oct-2014 -
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Transcript of How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
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@33voices
intelligent insights to advance your business and life
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The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
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Bob Garfield & Doug LevyBOB GARFIELD is the cohost of NPR’s On
The Media and a columnist for MediaPost.
DOUG LEVY is the founder and CEO of MEplusYOU, a leading strategic and cre-
ative agency that believes authentic rela-tionships fuel astonishing brands.
@Bobosphere & @Douglevy1
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Stream interview Watch videoWatch videoNo.1
Trusted brands always stand for something noteworthy
and their customers help them
spread their movement.
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Stream interview Watch videoWatch videoNo.2
To earn your customers’ unconditional trust,
demonstrate that you’re creditable, caring and congruent.
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Stream interview Watch videoWatch videoNo.2
To earn your customers’ unconditional trust,
demonstrate that you’re creditable, caring and congruent.
33voicesGarfield And Levy - “The 3 C’s”
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Stream interview Watch videoWatch videoNo.3
Advertising has lost its relevance.
opt for human connections instead.
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Stream interview Watch videoWatch videoNo.4
We’re all human.the rules of winning friends is exactly the same for an individual
as it is for a business.
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Stream interview Watch videoWatch videoNo.5
Your best formula for building relationships is to continually share valuable insight.
it’s what builds loyalty.
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Stream interview Watch videoWatch videoNo.6
Your transactional customers are costing your business 3x as much to acquire than your relationship customers.
Demonstrate your love.
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Stream interview Watch videoWatch videoNo.7
Social media isn’t marketing or advertising –
it’s a conversation.
Use it accordingly.
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Stream interview Watch videoWatch videoNo.8
Profit is the consequence of understanding your reason for being -
your purpose.
live it.
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Stream interview Watch videoWatch videoNo.9
Re-branding a tarnished brand requires:
- extreme transparency, - immediate action
- continual interaction with your most valued customers.
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Stream interview Watch videoWatch videoNo.10
If you have to ask for a customer
to “Like” your brand,you’re missing the point!
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Really reflect...
How do you measure your trust relationship with your customer?
Really reflect...