How are Australian Companies going with Social Media?
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Transcript of How are Australian Companies going with Social Media?
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Corporations and Social MediaHow are companies performing?
Prepared and Presented by Francine Bishop
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46% of Corporations globally are
socially enabled
According to a recent study (sponsored by Oracle and conducted by Social Media Today)
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Socially enabled is:• Using social technologies in day to day
activities
• Connecting with people through 2-way conversations and building relationships
• Responsive, able to interact and react quickly
• Customer centric, even customer driven
• Innovative and meeting the market where it is
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Consumers are usingsocial media to:
• Converse
• Build relationships
• Source information
• Recommendations
• Find suppliers
• Enquiries
• Complaints
• Review
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It is not just ..• broadcasting your own news
• conducting a marketing campaign to attract website or foot traffic
• the responsibility of the marketing department in isolation
• external to your corporate mission, vision or objectives
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30% of Australian Corporations are
using social media well!
My Research Suggests it’s more like
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“Embracing the Opportunity” What Does It Look Like?
• Understand risks and implement controls
• Defined boundaries and educated internal and external stakeholders
• Evidence of strategy and purpose
• Monitored and responsive to community
• Consistent and strong messageand branding
• Reactive audience and ongoingconversations
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What’s required?
• Realise the benefit of becoming customer centred• Understand your target market and
your client base• Engage stakeholders internally and externally• Clarify stakeholder and corporate expectations • Develop a strategy which aligns with operations• Educate everyone!
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www.mayvintraining.com.au | www.socialmediaevolution.com.au